Blog

How to Make Sub Pages in Shopify: A Complete Step-by-Step Guide

Bogdan Rancea
Articles Shopify

Here’s the quick answer: Shopify doesn’t support traditional parent-child page hierarchies out of the box, but you can still create sub pages by using Shopify’s navigation menus, custom pages, or page builder apps.

These methods help organize your content visually and structurally, even though the URLs remain flat. For full control, you can also customize your theme code.

Whether you’re building a large ecommerce site or just starting out, structuring your store the right way helps your customers navigate with ease and boosts your SEO. This guide breaks it all down and gives you everything you need to know to start creating sub pages in Shopify.

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Clover POS vs Shopify vs Squarespace: Which Should You Choose for Your Store?

Bogdan Rancea
Articles POS

Clover POS, Shopify, and Squarespace are all popular names in the selling world — but they approach e-commerce and point-of-sale in very different ways.

I’ve spent time testing each platform, exploring their strengths and weaknesses, and comparing them on pricing, sales features, design, ease of use, and more.

Here’s my quick verdict upfront:

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Shopify vs ShopWired: Which Ecommerce Platform Should You Choose in 2025?

Bogdan Rancea
Articles

Shopify and ShopWired are two strong ecommerce website builders, but which comes out on top?

After over 40 hours of testing and reviewing both platforms, I’ve found that Shopify is the better choice for global growth and advanced selling tools, while ShopWired wins for UK-based businesses that want a more cost-predictable, built-in approach.

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Yotpo Review: My Verdict for 2026

Bogdan Rancea
Articles

Yotpo is one of the most popular ecommerce marketing platforms, offering a full suite of tools to boost trust, retention, and sales — from reviews and user-generated content and loyalty programs.

I’ve spent weeks testing Yotpo across multiple online stores to see whether it truly lives up to its reputation.

In this review, I’ll walk you through Yotpo’s features, pricing, pros, and cons, as well as how it stacks up against its competitors.

By the end, you’ll know whether Yotpo is the right fit for your ecommerce business.

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Inventory Management Software Cost for E-Commerce: A Complete Guide

Richard Protheroe
Inventory Management

Running an e-commerce business means dealing with constant movement of products — incoming stock from suppliers, outbound orders to customers, and returns that need to be handled. If your inventory isn’t tracked properly, you risk overselling, losing customers, or tying up cash in products that don’t move.

Inventory management software (IMS) has become essential for online sellers. It keeps stock levels accurate, automates reordering, and integrates with sales channels so you don’t have to constantly update spreadsheets.

But with so many software options available, the cost varies widely — from free basic tools to enterprise-level systems costing thousands per year.

In this guide, we’ll break down how much inventory management software costs for e-commerce, what factors affect pricing, what you get for different price tiers, and how to choose the right option for your business.

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Best Ecommerce Platform for Dropshipping in 2025

Bogdan Rancea
Articles

When I first started looking into dropshipping, I made the same mistake a lot of beginners make: I thought the product was the only thing that mattered.

It took me a while to realize that the platform I chose was just as important as the product I sold.

The right ecommerce platform can save you hours of work every week, reduce customer complaints, and even improve your profit margins.

Over the years, I’ve tested multiple platforms—some were incredibly easy to use, while others felt like they were built for developers, not business owners.

In this guide, I’ll walk you through the best ecommerce platforms for dropshipping, based on my own experience, current market data, and real-world case studies.

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Market Research for Ecommerce: What Actually Works

Bogdan Rancea
Articles

Online business market research is the foundation of any ecommerce strategy that actually works. It’s how you figure out what people want, what your competition is doing, and how you can offer something better. Without it, you're just guessing — and guessing is expensive.

In this guide, we’ll walk through how ecommerce brands can conduct proper online market research. Whether you’re launching your first product or scaling an existing store, this process will help you make smarter, data-driven decisions that lead to better results.

Most ecommerce store owners make the mistake of launching based on passion or assumptions. But the market doesn’t care how much you like your product — it only rewards what sells. With the right research process, you remove guesswork and increase your chances of building a product or brand that people will actually pay for.

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SharpSpring vs HubSpot: Which CRM is Better for Ecommerce?

Bogdan Rancea
Articles

When it comes to CRMs and marketing automation tools for ecommerce, SharpSpring and HubSpot are two names that frequently pop up.

But which one actually gives ecommerce store owners the best bang for their buck?

I spent over 100 hours testing both platforms across ecommerce setups — from Shopify to WooCommerce — to help you make the right choice.

After this deep dive, HubSpot stands out as the better all-in-one CRM for most ecommerce businesses.

Continue reading “SharpSpring vs HubSpot: Which CRM is Better for Ecommerce?”

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