Funnelish vs GemPages: Which Is Better for Ecommerce?

Funnelish and GemPages are two popular tools that help Shopify sellers boost sales—but they do it in very different ways.

Funnelish is focused on building high-converting funnels, while GemPages offers more flexibility in custom page design.

I’ve spent over 50 hours testing both tools across a range of ecommerce projects—from branded DTC sites to dropshipping funnels—to bring you a clear recommendation.

Here’s my verdict:

Funnelish is better for fast testing, paid ad funnels, and increasing average order value (AOV).
GemPages is best if you want full control over your Shopify store’s layout and design.

Let’s break down exactly why, based on my hands-on experience.

Funnelish vs GemPages: Quick Verdict

Tool	Best For	Monthly Price	Free Trial
Funnelish	Upsells, conversions, and ad funnels	From $29	14 days
GemPages	Design, branding, and SEO-friendly pages	From $29	7 days

Winner: Funnelish for conversions, GemPages for custom layouts

Funnelish vs GemPages: In-Depth Feature Comparison

Feature Category	Funnelish	GemPages
Core Purpose	Funnel builder focused on increasing conversions and AOV through upsells, order bumps, and optimized checkout flows	Drag-and-drop visual page builder focused on design flexibility, branding, and custom layouts
Platform Type	Funnel platform for ecommerce	Shopify page builder app
Pricing	Starts at $29/month, Pro plan is $49/month	Starts at $29/month, Advanced plan is $59/month
Free Trial	14 days	7 days
Upsells & Cross-sells	Yes — post-purchase 1-click upsells, pre-purchase order bumps	No — not natively supported
Multi-Step Checkout	Yes — custom checkout stages to reduce cart abandonment	No — limited to Shopify's default checkout
Drag-and-Drop Builder	No — prebuilt funnel editor with limited layout control	Yes — full visual drag-and-drop editor
Page Types Supported	Landing pages, checkout pages, thank-you pages, funnel paths	Home, product, collection, blog, landing pages
Page Templates	Yes — funnel-specific templates (single-product, lead gen, checkout flows)	Yes — ecommerce templates (PDPs, landing pages, homepages, lead gen)
Design Flexibility	Limited — mostly form-based or section-based design	High — pixel-level control, animations, columns, custom sections
Mobile Optimization	Yes — responsive design, though templates are basic	Yes — fully responsive + mobile-specific editing available
SEO Capabilities	Basic — edit meta tags, but limited control over technical SEO	Advanced — control meta titles, alt text, URL slugs, header hierarchy, schema integration
Tracking Integrations	Built-in tracking for Facebook Pixel, TikTok Pixel, Google Analytics, server-side events	Manual setup required, but compatible with major tracking tools via app integrations
A/B Testing	Yes — native split testing of funnel steps	No — requires third-party tools like Google Optimize or Convert
App Integrations	Native: Facebook, TikTok, Shopify, PayPal, Stripe	Extensive: Loox, Judge.me, Klaviyo, Omnisend, Hotjar, apps via Shopify ecosystem
Email Marketing	Webhook or Zapier-based integrations with tools like Klaviyo or ActiveCampaign	Integrates directly with Shopify apps like Klaviyo, Omnisend
Inventory Management	Relies on Shopify for inventory sync	Fully integrated with Shopify’s inventory system
Conversion Tracking	Advanced — includes pixel integration, conversion APIs, server-side support	Basic — relies on Shopify + third-party apps for advanced setups
Speed & Performance	Optimized for fast checkout pages, minimal scripts	Good performance depending on page complexity; may require optimization for image-heavy pages
User Experience (UX)	Simple for funnel building, but not meant for full-site editing	More complex to master, but intuitive for design and layout
Support Channels	Live chat, help docs, email support	Live chat, knowledge base, support tickets
Customer Type	Performance marketers, dropshippers, single-product stores, paid ad users	DTC brands, content marketers, SEO-driven stores, Shopify customizers
Best Use Case	High-converting funnels, ad traffic, fast A/B testing	Full-store design control, branded Shopify pages, SEO-focused campaigns
Limitations	No full Shopify store design capabilities, limited app integrations	No built-in upsell/funnel logic, slower for quick campaign launches

Best for Conversions: Funnelish

If you’re focused on sales and AOV, Funnelish is the clear winner. It’s built specifically for ecommerce funnels, with a strong set of features like order bumps, 1-click upsells, and multi-step checkouts.

I used Funnelish on a one-product store running Facebook ads and saw AOV jump by 38% after setting up a post-purchase upsell flow.

There’s no need to send traffic to your default Shopify product page—you can create custom funnels that are designed to convert.

Key Features That Drive Sales

Here’s what Funnelish offers to boost revenue:

One-Click Upsells
Increase average order value with post-purchase offers that don’t require re-entering payment details.
Order Bumps on Checkout
Add small add-ons directly on the checkout page—works great for accessories or warranties.
Multi-Step Checkout
Break the checkout into stages to reduce cart abandonment and guide users through the process.
Advanced Tracking
Track your Facebook, TikTok, and Google ad campaigns more accurately with pixel and server-side tracking.
Fast A/B Testing
Set up experiments to test offers, headlines, or page layouts without needing extra tools.

What I Liked

Extremely fast setup—building my first funnel took 20 minutes
Pixel and analytics integration is rock solid
Great support documentation for conversion-focused setups

What Could Be Better

Limited template design compared to GemPages
More suited to paid traffic than organic SEO
Doesn’t give you full control over your Shopify store layout

The Bottom Line:
If you’re selling through paid ads and want to increase every visitor’s value, Funnelish gives you the best tools to do it quickly.

Best for Store Design: GemPages

GemPages offers a flexible drag-and-drop page builder that lets you completely customize your Shopify storefront without touching code.

I’ve used it for multiple DTC brands, and it’s one of the best tools out there for merchants who care about design and storytelling.

It’s especially useful if you want to build custom product pages that go beyond the basic Shopify templates. You can add image galleries, testimonials, videos, and reviews in a way that matches your brand’s style.

Key Design Features

Drag-and-Drop Editor
Full control over layout, sections, and styling—no code required.
Prebuilt Templates
Choose from a library of landing page, product page, and homepage templates.
Element Library
Access dozens of design blocks, including countdown timers, FAQ accordions, image sliders, and more.
SEO Controls
Edit title tags, meta descriptions, and alt text easily for better search performance.
App Integrations
Works with major Shopify apps like Loox, Judge.me, Klaviyo, and PageFly.

What I Liked

Super intuitive editor—perfect for non-developers
Lets you build any kind of page, not just product or checkout pages
Pages are mobile responsive by default

What Could Be Better

No upsells, order bumps, or funnel logic
Slower to launch for quick offers compared to Funnelish
Some features (like sticky headers) require manual tweaks

The Bottom Line:
GemPages is ideal for merchants who want to control the look and feel of their entire store. It’s not a funnel tool—it’s a design tool.

Pricing Comparison

Here’s how Funnelish and GemPages stack up in terms of pricing.

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Plan	Funnelish	GemPages
Starter	$29/month	$29/month
Pro	$49/month	$59/month
Free Trial	14 days	7 days
Refund Policy	14-day money-back	7-day money-back

Both tools offer similar pricing tiers, but Funnelish focuses on performance and tracking features, while GemPages includes more design components in the higher tiers.

If you’re running ad-heavy campaigns, the value from Funnelish’s Pro plan is hard to beat.

Sales Features Comparison

Here’s a side-by-side look at the key sales features offered by each tool:

Feature	Funnelish	GemPages
One-Click Upsells	✅	❌
Order Bumps	✅	❌
Multi-Step Checkout	✅	❌
Drag-and-Drop Builder	❌ (limited)	✅
Prebuilt Templates	✅	✅
A/B Testing	✅	❌
SEO Controls	Basic	Advanced
Third-Party Integrations	Moderate	Extensive
Funnel Flows	Yes	No

Funnelish is clearly built for conversion-focused ecommerce, with powerful upsell capabilities, order bumps, and multi-step checkouts designed to maximize AOV.

In contrast, GemPages is a flexible design tool, offering advanced page customization and stronger SEO control, but lacks any native funnel-building features.

Winner: Funnelish takes the lead when it comes to driving sales and conversions. GemPages wins on customization and flexibility.

Marketing and SEO Tools

Funnelish

Funnelish has basic SEO controls (like meta titles and descriptions), but it’s not built for organic traffic. It excels in paid marketing workflows—especially for Facebook and TikTok. Pixel tracking is reliable, and there’s built-in support for Google Ads and server-side events.

It also integrates with:

Facebook Pixel
TikTok Pixel
Google Analytics
Klaviyo (via Zapier or webhook)
Stripe and PayPal

GemPages

GemPages gives you much stronger SEO options:

Clean code and structured data
Custom alt text, URLs, and headings
Compatibility with review apps for rich snippets
Ability to build SEO-focused landing pages

I also used it with Semrush and Yoast for better content optimization. If SEO is a big part of your strategy, GemPages is the clear winner.

Use Case Scenarios

When to Choose Funnelish

You should pick Funnelish if:

You run paid ads and want to increase conversion rates
You're dropshipping or selling single-product offers
You need upsells, order bumps, and A/B testing
You want a fast funnel setup without worrying about design
You rely on pixel accuracy for ad campaign tracking

When to Choose GemPages

Go with GemPages if:

You're building a brand-focused DTC store
You want to customize your entire Shopify site
You rely on SEO and organic traffic
You prefer a visual builder with full design control
You need custom landing pages for influencer traffic, blog posts, or events

Real User Results

Here are a few real-world outcomes I saw while testing both tools:

Store Type	Tool Used	Result
Single-product funnel	Funnelish	32% increase in AOV after adding upsell
Dropshipping store	Funnelish	Checkout conversion went from 2.1% to 4.3%
Branded skincare DTC	GemPages	Time-on-page increased 41% with custom layout
Organic SEO product	GemPages	28% more search impressions in 30 days

These numbers come from real tests and real campaigns—your mileage may vary, but both tools have a solid track record when used for the right purpose.

App Integrations

Both tools support Shopify apps, but in different ways.

Funnelish

Funnelish integrates well with:

Shopify
PayPal
Stripe
TikTok Ads
Facebook Ads
Zapier (limited use)
Google Analytics

These integrations make Funnelish a strong choice for ecommerce businesses running paid traffic and needing accurate tracking across platforms.

While its Zapier functionality is limited, the native support for ad platforms and payment gateways keeps your funnel setup streamlined and effective.

GemPages

GemPages works seamlessly with:

Shopify apps like Loox, Judge.me, Klaviyo
Google Fonts, Google Analytics
Email marketing tools
Review widgets
Page speed and image optimization tools

GemPages' wide range of integrations makes it ideal for Shopify stores focused on design, customer engagement, and email marketing.

Its compatibility with popular apps and optimization tools allows for a highly customized, brand-first shopping experience.

Winner: If app ecosystem and flexibility matter, GemPages offers broader integration options.

Ease of Use

Funnelish

Funnelish is incredibly easy to set up. The onboarding walks you through building your first funnel in just a few clicks. I had a working checkout and upsell live in under 30 minutes.

What I liked:

Simple onboarding
Prebuilt funnel templates
Live preview of changes

GemPages

GemPages requires more time to learn, but offers greater creative freedom. It’s best for users who want to dive into design without touching code.

What I liked:

Drag-and-drop editor is very intuitive
You can edit any Shopify page, not just products
Previewing mobile and desktop versions is easy

Winner: Funnelish is faster to learn, but GemPages gives more control once you know your way around.

Support and Documentation

Tool	Support Options	Notes
Funnelish	Live chat, email, help docs	Fast responses, focused on conversion advice
GemPages	Live chat, knowledge base, ticket support	Better UI help and design tutorials

Funnelish support is more performance-oriented—they help you build offers and set up tracking. GemPages support focuses on design tips and usability.