The best landing page builders simplify the art of creating high-converting, engaging landing pages that drive consumers towards sales.
Landing pages aren’t just one-page promotional sites, they’re sales tools, designed to push customers towards a specific action.
Used correctly, landing pages can encourage customers to sign up for your email newsletter, request a notification when a new product launches, or purchase something from your store.
But building a landing page manually is a complex process that often requires significant coding knowledge.
With a landing page builder, you can eliminate the need for code, and quickly design a compelling page that contributes to the success of your business.
Best Landing Page Builders for Ecommerce
- Instapage: The Leading Platform
- Unbounce: For High Customization
- Leadpages: Best for Small Businesses
- ClickFunnels: Sales Funnel Conversions
- ConvertFlow: Ecommerce Focused
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Why Use a Landing Page Builder for Ecommerce?
Landing pages can be a valuable resource for ecommerce conversion optimization. For any ecommerce website owner, the focus will always be on finding ways to increase sales and revenue.
Landing pages can help with this. They help you experiment with unique ways to increase conversion rates, such as enticing customers with specific offers, or highlighting certain product or service benefits.
A landing page builder specifically designed for ecommerce sites, provides access to:
- Code-free landing page design: Most landing page builders ensure anyone can build, publish, and optimize a landing page with drag-and-drop tools or templates. They eliminate the need for comprehensive coding, developer, or design knowledge.
- Tools for experimentation: Most landing page builders will make it easier to experiment with different conversion rate optimization strategies. You can leverage things like A/B testing for ecommerce, to see which sales strategies generate the best results.
- Easy integration with ecommerce platforms: Landing page builders created for ecommerce companies will usually integrate seamlessly with your existing ecommerce platform, such as Shopify, BigCommerce or Wix, making it easy to launch new pages.
- Customization options: Though many landing page builders come with template designs to get you started, they should give you complete control over design customization. Most tools will ensure you can leverage your brand colors, logos, and photography in each page.
- Analytics and Insights: Many landing page builders for ecommerce companies come with reporting and analytical tools already built in. This can make it easier to track conversion rates and other metrics, without relying on simple solutions like Google Analytics.
Key Landing Page Builder Features to Look For
Ultimately, the right landing page builder for your ecommerce company will depend on a variety of different factors, from the features you need, to your budget, and even your existing tools.
Here are some of the most important things to consider when choosing the right platform:
Ease of Use
One of the biggest benefits of using a landing page builder is that it’s simpler than building a landing page yourself from scratch.
Typically, there’s no coding required, and you can move elements around a page easily with drag-and-drop landing page design tools.
For instance, Unbounce is well-known for offering users an intuitive drag-and-drop editor, packed with design options.
Alongside a drag-and-drop builder, it’s worth looking for a solution that includes access to plenty of templates, simple data-visualization tools, and a convenient backend for tracking campaigns.
Check to see if there are any documents or resources available from the vendor to help you learn how to use the system. Many companies even offer how-to videos.
Customization and Templates
There’s no one-size-fits-all landing page that will definitely drive results for every business, or ecommerce goal.
That’s why it’s crucial to ensure your chosen landing page builder will allow you to customize your page to suit your specific needs.
Most leading landing page builders offer a variety of responsive landing page templates for different use cases.
For instance, ConvertFlow has templates pre-optimized for ecommerce websites, focusing on things like event registration, product launches, and more.
Once you choose your template, you should be able to easily add your own branding (colors, logos, typography), and content.
Integration Options
Integrations are extremely important for a good landing page builder experience. While it’s obvious that your solution should integrate with your ecommerce store platform (such as Shopify), it’s also worth looking for other integration options too.
For instance, a CRM integration with landing pages will help you to collect and store valuable data about customers.
A landing page builder that integrates with email marketing and automation tools will ensure you can automatically follow up with the leads you collect through your page.
Landing page builders like Instapage and Unbounce are popular in part because they can connect with so many different business tools.
A/B Testing and Analytics
As we mentioned above, one of the biggest benefits of using a landing page builder, is that you’ll be able to experiment with your landing page designs, and collect insights into the conversion boosting potential of certain buttons, CTAs, headlines, and different types of copy.
However, this is only the case if your landing page builder has the right features.
Make sure your chosen solution has options for A/B or multivariate testing, so you can examine the impact of changes to different parts of your landing page on conversion rates.
It’s also worth searching for a solution with plenty of reporting and analytical tools, like LeadPages.
LeadPages offers access to a huge range of customizable reports and metric tracking options.
Pricing Plans
Finally, it’s important to ensure your chosen landing page builder for ecommerce matches your budget. Most companies offer a range of plans to choose from, for instance:
- InstaPage: Plans ranging from $119 per month to $359 per month. There’s also the option to request a custom pricing package, and there are discounts on annual plans.
- Unbounce: Unbounce offers both monthly and annual plans, ranging from $99 per month, to $649 per month, with a 25% discount on annual subscriptions.
- Leadpages: The plans for Leadpages start at $49 per month and range to $99 per month, with a custom option for enterprise customers.
- Clickfunnels: Prices for ClickFunnels start at $147 per month, and range to $479 per month, with the option to save up to $3,489 per year with an annual plan.
- ConvertFlow: Packages for ConvertFlow range from $39 per month, to $600+ per month on the custom enterprise plan.
Remember, the more functionality you need, the more you can potentially expect to spend.
What are the Top Landing Page Builders for Ecommerce in 2024?
While there are plenty of valuable ecommerce landing page builders to choose from, we chose the following five options as our top picks.
This selection is based on the criteria mentioned above, as well as reviews from customers, and our own experiences with the landing page building tools.
1. Instapage: The Leading Platform
One of the better-known landing page builders in the Ecommerce world, Instapage makes it simple to build high-converting pages with convenient tools like “Instablocks”.
With Instablocks, you can create and save custom blocks that you can reuse and edit with ease. Plus, there are plenty of other great features to explore, such as:
- Built-in collaboration tools
- AdMap/Post-click scoring tools
- Super-fast page loading
- Heatmapping capabilities
- A/B split testing
- Dynamic personalized content
- HTML/CSS custom code
Plus, Instapage has a user-friendly drag-and-drop editor, as well as plenty of unique templates to choose from. Price range from $79 to $359 for monthly plans, and there’s a custom plan available.
2. Unbounce: Best for High Customization
One of our top picks among all valuable ecommerce conversion optimization tools, Unbounce is a powerful, but relatively easy-to-use platform brimming with intuitive features.
Unbounce focuses on ensuring even people from small businesses can build attractive landing pages, with access to AI-powered tools. There are even generative AI solutions for creating landing page copy.
Other impressive features include:
- Hundreds of integrations and apps
- Custom scripts and coding
- Unlimited conversion support
- Easy-to-use form builder
- Dynamic text replacement
- Advanced A/B testing
While pricing for Unbounce can be a little high, starting at $99 per month (with limitations on A/B testing), there are some great discounts available on annual plans.
3. Leadpages: Best for Small Businesses
Leadpages simplifies the process of creating high-converting landing pages and website, with access to a comprehensive conversion toolkit (And coaching from experts).
The drag and drop landing page builder is easy to use, and even features a useful AI engine for help creating headlines, copy, and landing page images. Plus, the solutions has its own integrated tools for ecommerce.
Key features of Leadpages include:
- 250+ conversion-optimized templates
- Integrations with over 90 business tools
- Unlimited traffic and leads on all plans
- Access to custom domains
- Integrated checkout feature
- Tools for building marketing campaigns
The standard plan for Leadpages starts at $49 per month, but you’ll need a more advanced plan if you want access to a wider range of features, as well as plenty of credits for your AI assistant.
4. ClickFunnels: Best for Sales Funnel Conversions
ClickFunnels is one of the most popular landing page and ecommerce conversation optimization tools in the world.
It goes beyond the basics of standard landing page builders, offering an all-in-one platform for high-performance sales funnels.
The software solution includes tools for email autoresponders, membership sites, upsell pages, and SMS texting options.
Other features include:
- Comprehensive sales funnel builder
- Tools for building and running affiliate programs
- Email and SMS auto responders
- Comprehensive template library
- Checkout pages and order forms
- A/B testing and analytics
- Membership site creation
With prices starting at $97 per month, ClickFunnels isn’t the cheapest landing page builder on this list, but it is one of the most robust for ecommerce sales teams.
5. ConvertFlow: Best Ecommerce Focused Builder
While other landing page builders focus on offering useful tools to every type of business owner, ConvertFlow focuses heavily on the ecommerce landscape.
The platform allows companies to build everything from landing pages and quiz funnels to pop-ups and sticky bars. Plus, multi-site management is available for agencies and larger organizations.
Key features include:
- Website personalization tools
- Conditional funnel paths
- Custom domains
- Dashboard and email branding
- Multi-site management
- Multi-variate split testing
- Upsells and cross-sells
Prices for ConvertFlow start at $39 per month for 10,000 monthly viewers. Plan prices increase with your number of monthly viewers, and feature requirements.
Optimizing Your Landing Pages for Conversion
While a great ecommerce landing page builder can help you to design attractive and lucrative landing pages with ease, it’s still up to you to ensure they deliver results.
Here are a few ways to ensure you get the best outcomes from your landing pages:
- Know your audience: Get to know your audience before you start designing. Identify their pain points and goals, so you know which statements to make on your landing page, and which offers will potentially drive conversions.
- Make it mobile responsive: Always use responsive landing page templates to ensure your customers get a great experience, regardless of which device they use to access your landing pages. Ensure it’s easy for users to click buttons and scroll through your content.
- Consider personalization: Use dynamic landing page templates to deliver unique messages and information to customers based on their location, or the link they clicked to find your landing page. This will increase your chances of making a sale.
- Show social proof: Highlight the credibility and trustworthiness of your business with social proof. Options include showcasing customer reviews, testimonials, or ratings on your landing pages, or using trust badges within your design.
- Decrease loading times: You only have around 3 seconds to impress a customer when they arrive on your landing page. Make sure your content loads quickly, so customers aren’t tempted to hit the back button and abandon your site.
- Simplify the layout: Although visuals and other elements can make your landing page more attractive, try not to overwhelm users with too much information. Keep your page simple, and focus on a single “action” you want them to take, like signing up for a newsletter.
- A/B test everything: Constantly test the features of your landing page with the goal of improving conversions. Experiment with everything from CTA text to button placement, color and visual choices, and landing page copy.
Choosing the Best Ecommerce Landing Page Builders
Landing pages can be a valuable tool for any ecommerce brand. Unfortunately, designing landing pages yourself can be complex, particularly if you don’t have any coding or design experience.
An ecommerce landing page builder will give you the tools you need to design high-converting assets quickly and easily.
Check out the options above, and remember many do offer a free trial, so you can always test the functionality of your builder before you dive in.
FAQ
Unbounce is one of the most popular landing page builders for beginners, thanks to it’s easy-to-use drag-and-drop editor, excellent templates, and convenient interface. The company even offers customers resources and guides to help them get started with page design. Plus, the AI-powered tools make it easy to generate content for your landing pages.
The price of a landing page builder can vary. Options range from $49 to $600 per month depending on your specific needs. However, while the price of a landing page builder can seem expensive at first, it’s generally less expensive than paying for a developer to create a custom page. Plus, many companies offer discounts on annual plans, and free trials.
Most of the top landing page builders will integrate with a wide variety of tools, including ecommerce platforms, CRM solutions, and sales tools. It’s worth double-checking your landing page builder integrates with the tools you already use before you make your choice. You should be able to see integration options on the landing page builder’s website.
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