How to Find Trending Sounds on TikTok (2023): The Ultimate Guide

Learning how to find sounds on TikTok is one of the best ways to make your social media profile stand out on the growing platform.

Countless customers and companies agree that sound is a critical part of the TikTok experience.

In fact, many of the platform’s viral trends are based around audio clips and songs, remixed and repurposed by content creators.

TikTok’s research even suggests audio is essential to brand promotions on the platform. Around 88% of TikTok users say that sound is essential to their experience on the channel.

A further 73% also said they would actively stop and look at ads on TikTok if they included audio.

The question is, how do you find sounds on TikTok with the power to propel your brand into the minds and hearts of your target audience?

Here’s your complete guide to finding and using trending sounds on TikTok.

Sounds on TikTok are one of the key components that set the platform apart from other social media channels. While countless consumers scroll through their Instagram and Facebook feeds on “mute,” customers actually want to hear sound when they use the TikTok app.

Influencers and businesses alike leverage sounds in their videos to not only improve their connection with their target audience, but increase their chances of going viral.

For instance, in 2022, it was almost impossible to browse TikTok without seeing at least one video with a rendition of Lizzo’s “In a minute” song snippet. The more people use sounds on TikTok, the more the TikTok algorithm seems to favor videos with the same audio.

Sounds on TikTok work similarly to hashtags. Popular songs will help to elevate your TikTok marketing strategy and get you in front of your audience with every new video. They’re also a great way to make your business more memorable.

TikTok users are eight times more likely to recall a brand that uses unique sounds and songs in their videos, compared to other elements like visual filters and slogans.

The good news for ecommerce business leaders, is there are plenty of different ways to track down trending audio on the TikTok platform. Here are some of the best methods to get you started.

Option 1: Use TikTok’s Search Bar

TikTok users can find trending sounds just by taking advantage of the app’s search bar. All you need to do is log into your account on the TikTok app, and go to the “search” function at the top of the screen. Search for a keyword like “viral sounds” or “viral songs”, and wait for the results to load.

Once you have your results, go to the “Sounds” tab, and you’ll see a list of trending songs and sounds, as well as the number of times they’ve been used in TikTok videos. You can also visit the hashtag sounds to see which popular hashtags, connected to sounds, are trending right now.

Another option is to search for keywords relevant to your industry, and find out what the highest-rated videos on your list use in their videos. You can also search for hashtags like #TrendAlert.

Option 2: Explore the FYP (For You Page)

Most TikTok users spend the majority of their time in the “For You” page. This is where TikTok showcases it’s most popular content creators, and uses algorithms to suggest relevant content to each user. When browsing through the for you page, pay attention to the videos with the most likes, engagement, and views.

Click into those videos and you’ll be able to see which sounds they’re using, and even add songs to your favorites if you want to come back and use them later. Trending sounds and songs will also appear on the FYP itself, so you don’t have to tap into anything if you don’t want to.

Keep in mind, the content on the FYP will vary for each TikTok account. It’s worth making sure you’re following influencers in your industry, so you can see more content from relevant creators.

Option 3: Browse the TikTok Sound Library

Since TikTok sounds are such a big part of the social media platform experience, it’s no surprise that the app has its very own sounds library. This library makes it easy to sort through trending songs and tunes that might be relevant to your audience.

All you need to do to find the library is open the TikTok app, then click on the “+” sign at the bottom of the screen, like you would when creating a new video. Tap on the “add sound” option, and scroll down to “Playlist”.

You can click on options like “TikTok viral” to see some of the most popular songs and sounds of the moment, or check the “Featured” playlist.

Once again, the songs that show up in this section might differ from one user to the next. Make sure you pay attention to the numbers to find out how many times the song has been used.

Option 4: Use the TikTok Creative Center

TikTok is dedicated to supporting its content creators in every way possible. This includes providing every user with a “Creative Center” where you can see some of the most popular creators, videos, and even songs on the app at any time.

You can filter through songs by “popular” or “breakout”, and even sort by region. This can be particularly useful when you want to target TikTok users in a region different to you.

Clicking on any song in the list will show you a graph that charts the performance of that sound over the past week. Notably, you will need a TikTok Business account or a creator account to access all of the data, so make sure you’re ready to log in.

Option 5: Use External Websites

Since TikTok’s meteoric rise to fame, various websites have popped up, designed to help creators and marketers make the most of their TikTok strategy. For instance, TokBoard is a fantastic website that shows TikTok sounds on a weekly or monthly format.

For each song, the site shows a current view count, as well as an insight into the number of popular videos using the sound. You can also preview tracks on the site. The great thing about this platform is you can see hundreds of results instantly.

TokChart is another popular solution, which divides your sound options into two sections: growing sounds, and “trending sounds”. The trending sounds section will show you which songs have been used most in the last 24 hours.

The growing sounds section looks at the fastest-growing songs in the last 24 hours. This is another great way to keep track of all the latest viral trends on TikTok.

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Aside from looking for trending TikTok sounds in the app itself, or on websites dedicated specifically to TikTok trends, you can also use other resources to source viral audio for your content. A few of the best options for tracking down the most popular sounds include:

Spotify Playlists

Spotify is a leading music streaming provider, with access to some great data. All you need to do to start tracking down trending TikTok songs on the platform, is enter “TikTok” into your Spotify search bar, and click on the “Playlists” option.

Here, you’ll be able to find various playlists, curated by TikTok users, based on the sounds they hear on TikTok.

If you’re not sure where to get started, it’s worth paying attention to TikTok’s own Spotify account. The account has various public playlists to sort through, each with trending music sorted by region, to help you make the right choices for your TikTok videos.

YouTube

Another way to find inspiration for TikTok sounds and Instagram Reels alike, is to check out YouTube. In the search bar on the platform, you can search for keywords like “trending TikTok songs”, to find a variety of different options. You can even just enter “Trending TikTok”.

There are a handful of content creators on YouTube who are actually dedicated to keeping followers up to date with new videos covering TikTok hits every day. Consider following creators like Redlist or YUMMY for behind-the-scenes insights.

The Billboard Hot 100 Chart

If you’re searching for a way to keep up to date with the new trends in the music world, it always pays to check out the Billboard Hot 100 chart. This is a site fully dedicated to showcasing all of the trending songs in various parts of the world.

While you might not get a direct list of TikTok songs to choose from, you can use your research here to guide you towards the songs that are most likely to grab your customer’s attention.

Finding TikTok sounds is just one part of the puzzle. You also need to make sure you’re using them correctly to generate the right results from your online audience.

Here are some quick tips to help you make the most of your TikTok sound strategy.

1. Remember your target audience

Making the most of TikTok sounds means learning how to use them to connect with your target audience. While adding any trending sound to your videos might help to give your video more reach, it won’t be nearly as effective as selecting a sound that’s specific to the audience you want to reach.

Pay attention to the kind of content your followers look at, like, and interact with.

Although some of the most popular songs for your target audience might not be “viral” on a broader sense, they’ll give you a better opportunity to engage the right potential customers.

Simply adding a sound to your content is great, but you’ll be more likely to go viral if you pay attention to how other influencers and creators are using that sound.

Pay attention to whether certain sounds are being used for duets, lip-syncing, or dance videos. This will give you an idea of how you can participate in ongoing TikTok trends.

It’s also worth reading through the comments left by other TikTok users, so you can find ways of improving your own content. Don’t just imitate what other people are doing with sounds directly. Put your own unique spin on the trend to attract as much attention as possible.

3. Save your favorites

Keeping track of which sounds you should be using on TikTok can be challenging if you try to do it manually. Fortunately, TikTok allows you to “save” your sounds as “favorites” on your profile, so you can use them instantly whenever you create a video.

Once you find a sound you want to use on TikTok, tap on it to open its audio page, then tap “add to favorites” to save it to your list for sounds to use later. Remember, most TikTok trends will last a few days, but you’ll need to constantly refresh your favorites list to make sure you’re up to date,

4. Go beyond music

A lot of the top trending sounds on TikTok are usually snippets from songs. But you don’t have to stick to the musical route alone. Users can also create unique sounds from scratch that might be fun to add to your video transitions and other content.

Make sure you search through different “original” sounds, to add the ones that make the most sense to your company to your favorites list. This will give you more options to work with when you’re looking for ways to make your content stand out.

Speaking of creator-based sounds, remember you can add your own original sound to the TikTok app too. If you have a great idea for a sound that’s going to be relevant to your target audience, bringing it into the app could be a fantastic way to get one step ahead of the competition.

To create your sound, film your content on TikTok, then tap the red check mark.

Click on “add a voiceover” in the edit screen if you like by tapping the down arrow and then selecting “audio editing.” Tap record for your voiceover, and then select “replace original sound with recording.” From the profile tab, you can then tap the spinning record icon on the screen to add your sound to your favorites.

Trending sounds on TikTok can be a valuable resource for content creators and business owners alike.

Tapping into engaging sounds is a fantastic way to get people to stop and pay attention to your ads and branded content. This could mean you can drive more customers back to your store.

Take your time to experiment with the strategies above, and make sure you’re taking full advantage of the benefit TikTok sounds can have for your business.