12 Sensational Content Marketing Ideas for Boring Industries

A blog-post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, industrial manufacturers, layers, home cleaning services, real estate companies….you name a business, and the odds are that it's perceived as boring by some people.

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Live Chat App: Which is the Best for Your Ecommerce Business?

Did you know that live chat app solutions have the highest satisfaction level for any customer service channel, with a 73% approval rating? Email is the next closest with a 61% approval rating. Can you imagine how much happier your customers would be if you had a live chat module in your online store.

How much more would you have in sales? Would you be able to hire new people with the additional sales? Chances are, a live chat module could help you move to the next level with your online company. The market is filled with live chat modules, and all of them cater to different companies, so I put together a list of the best ones, with each option telling you if it’s right for your store.

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Common SEO Mistakes in Magento and How to Avoid Them

Having an online store means a constant struggle for more traffic, higher positions and conversion rate. SEO experts have covered to death the topics connected with search engine optimization of online stores but you’ll be surprised to know how many store owners neglect the tips and continue losing potential traffic and sales. Knowing the most common SEO flaws of Magento stores and following tips in this article will help you to stand head and shoulders above the competition in the tough world of eCommerce.

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Online Retail Business: A Quick 10-Step Guide to Start an Online Business

how to start an online retail business

Often, the largest obstacle that business owners face is being unfamiliar with the process: they are trying to figure out how to start an online retail business. So here are ten easy steps to learn how to open an online store, whether you already sell products in a brick-and-mortar location or you're starting an online business from scratch.

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10 Actionable Tips to Increase Your Online Store’s Traffic Quickly

So today I want to dive into some out-of-the-box ways to increase your store’s traffic. Ranging from smart ads to sponsorships, these tips will give you a unique look into the business of increasing your online business. Keep reading to learn about some of these more unusual techniques, and feel free to try them out.

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What’s the Difference Between a Payment Processor, Payment Gateway & Merchant Account?

payment processor

Are you a seller who's ready to go online? For many new online merchants it's a very cumbersome and difficult process to understand ecommerce.  They often fail to understand the basics of ecommerce and consequently face problems in setting up their online businesses.

The core items you'll need to configure (or find) as an ecommerce professional include the following:

  • A domain registration (such as xyzbusiness.com)
  • A quality ecommerce website developer or platform (like Shopify or Bigcommerce)
  • Quality (not just the cheapest) web hosting (Hosting is included with platforms like Shopify, but not with systems likeWordPress and Magento)
  • A shopping cart
  • A way to accept your payments – AKA the combination between a merchant account, payment processor and payment gateway (detailed below)

In this article, I discuss one of the most important aspects of ecommerce: The way you're going to accept payments.

It sounds simple at first, but there are actually three elements that come into play for taking those payments from customers and getting them into your own account:

  • A merchant account
  • A payment processor
  • A payment gateway

Now you might be wondering, what's the difference between a payment gateway, payment processor and a merchant account?

That's what we're here to discuss. All three of these elements work together to transfer money from the customer to the merchant, but it helps to understand what each of them do throughout the process.

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The Best Layout Design Hierarchy for Your Homepage to Grab More Customers and Sales

Optimize your website layout

Laying out your online store raises various questions. Your homepage serves as a hub for the best stuff on your online store, with components such as image sliders, shopping cart buttons, product thumbnails and buttons, and email marketing subscription forms.

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Selling Digital Goods? Here’s How To Optimize The Search Process

ecommerce search process

Effective ecommerce plans rely on several techniques, mainly because the area of coverage is so broad. In this article we will be discussing methods that only regard the search system on your ecommerce websites with the purpose of selling  digital goods. Effectiveness in ecommerce can be easily determined, the key factor for this being the number of conversions one would get on their website. We will try to go through some tips that were proven to be highly effective in improving the overall usability and conversion rates on ecommerce websites that rely solely on the search system.

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