For many, ecommerce SEO is a huge pain in the arse because aside from the usual SEO to-do list of company websites like improving URL structure and creating a mobile version, you have to deal with dozens, if not hundreds (or thousands?) of product pages and descriptions.
When it comes to the global ecommerce market, there's one contender who's quickly becoming the world's biggest: China. China's online market is the biggest in the world with an estimated value of 450 billion USD (2014) which supersedes the US' 296 billion USD by far according to Juniper Research. Understanding the structure from which it thrives is imperative if we're to learn anything from its multifaceted success.
If you have ever thought about expanding your business overseas, you may be putting it off because you imagine it to be an overly complex process. However, don't quit before you've even started because it may be easier than you think—and it could turn out to be a very profitable decision.
As someone who owns an app (Gleam.io) that helps businesses grow I am constantly amazed by some of the contests customers are running to engage their audiences. Contests are one of the most diverse forms and engaging forms of marketing that exist, no two are the same and there's so much you can do to make the experience unique for entrants.
Let's say you've been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you're starting to see your sales plateau, and you're beginning to think about how you can expand your product lines.
Even though your business is boring, you probably offer a great product that many consumers could benefit from. If potential customers don’t know that you exist, however, it doesn’t matter how great your products or services are, because no one will buy them.
Increasing brand awareness, especially if you happen to fall into a mundane business category (say bed mattresses or matcha tea), should be at the top of your priorities list. Here are five ways all boring businesses can improve visibility:
Your ecommerce journey may be just starting, or maybe even coming to fruition. Regardless, we all need advice and motivation to keep us going in the tumultuous world of online business.
The subscription business model is rather simple: Customers sign up for a monthly (or recurring) payment, and the company provides products, often in the form of a box sent to the house, but sometimes in the form of unlimited media access or even recommendations on how to dress or learn.