What does multi-channel retailing mean?
The retailing of products through more than one channel. These channels can include physical stores, catalogs, ecommerce stores, and online marketplaces such as eBay and Amazon. The more channels that you retail your product through, the higher your conversion rate will be.
The best multi-channel retailing will include at least one physical location as well as one online presence, this being known as a click and mortar store. When your product or service is available by both traditional and online methods your conversion rate and your profits will increase.