What is Bing?


What does Bing mean?

Bing is the name for the search engine used by Microsoft, the site using a secret algorithm to display the results of a user’s search query. As well as its search engine, Bing is used as a pay per click platform for advertising which allows merchants and traders to offer discounts to shoppers.

Bing was introduced on 28th May 2009 by Microsoft CEO Steve Ballmer at a conference in San Diego and was then released on the 1st June of the same year. Bing was the replacement for Live Search and MSN Search. In July of 2009, Microsoft went on to announce a deal with Yahoo in which the former Yahoo search engine would now be powered by Bing.

Bing also powers Apple searches after they dropped Google in favour of Bing back in 2013. Bing has continued making improvements, and has increased its market share, but it still lags so far behind Google that there’s no real comparison. One thing in Bings favour is it has the second largest global market share behind Google.

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