Conversio Review: A Tool for Better Customer Interactions (May 2019)

People who excel in eCommerce do two things very well:

First, they deliver an excellent product through an easy to use website.

Secondly, they put significant effort into building and maintaining valuable relationships with customers. The more you connect with your clients in the eCommerce world, the more loyalty (and revenue) they'll give you.

However you might be wondering:

“How do I improve customer interactions when I'm busy running a business?”

The simple answer is to use an eCommerce platform that does the hard work for you. Conversio describes itself as the all-in-one eCommerce dashboard that business leaders need to improve customer “LTV”.

Through receipts, cart abandonment emails and follow-up interactions, the app engages with customers frequently, and reminds them to stay connected with your organization. Let's explore the Conversio experience to see if it's right for you.

Conversio: Features

Conversio is an all-in-one marketing solution and widget designed to improve customer lifetime value. Unlike other email automation solutions, it integrates directly with your eCommerce platform, to provide easier access to your customer experience strategies.

With Conversio, you can also improve your sales opportunities with cross-selling and upselling of relevant products. With all the tools you need for email automation and cross-selling in the same app, you can reduce the number of resources you need to make a sale.

So, what can you expect from Conversio?

Well, if you're having a hard time getting customers to re-order, or make their first purchase, this solution will allow you to connect with your leads on a deeper level. You can send stunning newsletters to subscribers and content updates to customers. What's more, you can also encourage the development of your social proof strategy with reviews and testimonials.

The features available from Conversio break down into:

  • Email marketing and correspondence
  • Reviews and testimonials
  • The Conversio widget

Conversio example

Conversio: Email Marketing Features

Wondering how Conversio can improve your customer lifetime value with email?

The simple answer is that it takes all the receipt, newsletter and follow-up opportunities you need to engage with your audience and puts it into a single Shopify solution.

Need an example?

Let's say someone buys a product from your store for the first time. Conversio will automatically generate a receipt with a unique voucher code that asks your customer to come back and buy something new. The voucher code automatically adds itself to your Shopify store too.

If your customer doesn't redeem their voucher, Conversio will send another reminder email, letting them know that they still have a chance to save. According to the app, you can improve sales by at least 5% just using this feature.

Here's what you get for email marketing from Conversio:

  • Receipts: Cross-sell and up-sell your solutions with custom receipts for different audience segments. Choose from templates to build your receipts, add built-in reviews, and include automatic rewards and coupons.
  • Abandoned Cart Emails: Remind your customers of the products and services they forget about. With custom abandoned cart emails you can recover sales and demonstrate social proof through reviews. There are even ready-to-use campaigns available so you can just click to get started.
  • Follow-up emails: Keep in touch with your customers. Remind them of what kind of products you offer and send automatically segmented campaigns to ensure relevance. The easy-to-use set-up wizard makes creating your own templates easy.
  • Newsletter emails: Acquire new clients with interesting newsletters. Personalize content according to your audience segments and choose how often you want your newsletters to send.

Conversio even automatically creates personalized customer journeys for you by segmenting customers based on actions and behaviors. You can segment by:

  • Repeat customers
  • First-time buyers
  • Active repeat customers
  • At-risk repeat customers
  • Potential customers
  • Inactive repeat customers

Conversio: Product Review Features

Did you know that 93% of consumers say that reviews impact their purchasing decisions?

Conversio delivers highly visual product review options, brimming with all the features you need to help your customers sell your products for you.

So what kind of product review features can you expect from Conversio?

Well, customers can upload their own photos, and you can automatically send your reviews to your emails and your website. You can also edit your Conversio widget directly from your store.

Conversio also offers the option to collect feedback from your emails and develop strong social proof strategies. This way, you can improve the trust in your brand, and transform your reputation with everything from full testimonials to 5-star reviews.

Conversio: On-Site Widgets

If you're looking for something you can just built into your Shopify experience, then Conversio has plenty to offer there too.

Here's what you get with the Conversio widget:

  • Easy-on-site options for reviews
  • Multiple widget designs to choose from
  • Reviews submitted directly to your site

Since social proof is pretty much a must-have for today's companies, Conversio makes it easy for your customers to say what they like (or dislike) about you. Once you've collected your rviews, you can decide which ones you want to display on your Conversio dashboard. You'll also be able to add those reviews to your email templates automatically.

Conversio: Ease of Use

Easy to use? You bet.

Conversio integrates quickly and easily with your store and gives you a complete insight into how your campaigns are going.

Basically, this is a tool that takes over your customer communication strategy for you once they've placed an order. The team created Conversio because the founders knew how important email could be to driving brand and customer relationships.

The company decided that they want to help people build content-rich and personalized receipt emails that would help to drive reviews, additional sales, and brand engagement.

Even better?

Conversio also ensures that you can continue your communication strategy throughout your customer's lifetime – even following them up when they abandon their cart. If you have an eCommerce store and you're not using a service like this, then you'll be amazed at the results you can achieve.

There are templates in place for all of the emails you might want to create, or you can create your own. There's even automated sending available, based on triggers that you define.

All that, and you can track who's opening your emails too. You can check out whether you're successfully recovering your lost customers, and how many of your emails are turning into sales.

conversio abandoned cart

Conversio: Pricing

To help you get a feel for the app, Conversio comes with a 30-day free trial.

Once your trial is over, you'll be charged based on the number of customers you're connecting with.

Why?

Because Conversio thinks it's important to grow with their clients. The bigger your business becomes, the more services you'll need, so the more you pay. In general, the basic plan costs $200 a year, or $20 a month. So, there are benefits to paying annually.

Importantly, all the features are included with Conversio, regardless of what tier you use. The only thing that changes is the number of customers that you can support. Every tier can send unlimited emails and receipts. However, you'll need to pay more depending on the number of subscribers you have. This can be a little confusing for some people.

Here's how Conversio explains it:

They define a unique customer as anyone on your contact list who has one or more purchases in their order history.

So, what if you exceed your plan allowance?

If you go over your limits, you'll be informed 7 days before your current billing period ends. This means that you can still send your emails out as normal.

Conversio: Extensions

conversio integrations

One of the features that makes Conversio so appealing is the fact that it integrates with such a wide variety of additional apps. This helps to give you a richer experience from start to finish.

Even better?

Conversio also allows customers to let them know if they have any extra extensions or integrations that they want to include in the mix. Some of the current extensions you can enjoy include:

Conversio: Customer Support and Assistance

Another particularly impressive thing about Conversio is its commitment to excellent customer service.

The application comes with access to something called the “eCommerce academy” where you'll fit tricks on how to improve the value of Conversio. You'll also be able to browse through plenty of other content that can help you to craft better, more profitable conversations with customers.

The customer service team, which Conversio calls its “customer success” team, is filled with people who are committed to contributing excellent experiences to Conversio users. There are people ready to answer your questions across 6 different countries. That means that it's easier to find someone online when you need them most.

Conclusion

Conversio is an incredibly handy and compelling tool for improving customer LTV.

If you want to enhance your conversations with customers and encourage brand loyalty, then you're sure to appreciate the host of tools that Conversio offers. Whether you're creating an automated email campaign, or tracking your results through the Shopify widget, you'll love the Conversio experience. What's more, with a 30-day free trial, there's nothing to stop you from checking it out for yourself.

The biggest flaw is that you might feel initially confused by the pricing structure.

The good news? Conversio explains everything you need to know on their pricing page. What's more, the customer service team is always happy to help if you've got any extra problems.