What's the biggest regret most online businesses have when looking back? More often than not you'll hear tales about how much more money they could have made if they just took the time to start collecting email addresses from customers. It's the same tale for ecommerce stores and bloggers, along with brick and mortar stores with websites.
Email lists and newsletters get people coming back to buy more, so it's essential to have beautiful signup forms, analytics for understanding your best tactics and certain popup forms that are proven to increase conversions. We've reviewed a few email subscription form plugins in the past, but none of them get as much press as these guys, so please read our OptinMonster review.
I've known for quite some time that they offer the best subscribe form templates in the industry, but I never got the chance to dive deep into other tools like A/B testing and on-site retargeting.
OptinMonster Review: The Standout Features
It's easy to go over features that show up in all email subscribe form plugins, so we're going to focus on the more unique items that you most likely won't find anywhere else.
A/B testing is a more common feature with optin form plugins, but OptinMonster has the smoothest interface you can find. All it requires is a quick modification of one of your forms. After that, the two variations are pitted against each other, delivering the results in your dashboard.
Although A/B testing is often considered the best tool you have for improving conversions, it's not the end-all-be-all. In fact, some customers simply aren't going to respond to your tests regardless of the changes you make. This is where on-site retargeting comes into play, like with exit-intent forms that pop up when someone tries to leave the site.
OptinMonster has some handy tools for grabbing email addresses depending on how users move through your site, and it's all customizable from the backend. You can select when the campaign should show up, along with who should see it.
The display rules are possibly the most powerful part of OptinMonster. These rules offer various options like different form views that will popup depending on how customers respond. A popular rule adds a “yes” button and a “no” button to your form, giving you a high-converting question that's more likely to achieve more “yes” answers.
An Incredible Number of Templates
I stated before that OptinMonster templates have been strong for quite some time. However, since the company's inception they've grown the number of templates to make it possible to grab a template for any occasion and plop it right into your site with minimal changes.
You can find anything from lightboxes to sidebars, and fullscreen optins to mobile versions.
OptinMonster Review: The Pricing Plans
The OptinMonster feature-set wows even the most advanced ecommerce professionals. I truly have trouble saying anything bad about it. However, the pricing could be better. Sure, it only starts at $9, but that's a monthly fee. I'm torn because I know lots of work went into the plugin, and I do think the developers deserve a little extra money. However, some smaller ecommerce brands and bloggers are going to look at the pricing and cringe.
Here's what you can expect (These are the rates for paying yearly, making them less expensive than regular monthly plans):
- Basic – $9 per month for unlimited optin forms, A/B split testing, page level targeting, user-friendly reporting and the ability to place the forms on one site.
- Plus – $19 per month for everything in the previous plan, support for three sites, a floating bar, sidebar forms, after post/inline forms and content locking.
- Pro – $29 per month for all features in the previous plan, exit-intent tech, referral detection, mobile specific forms, yes/no forms, slide-in scroll trigger boxes, smart canvas forms, campaign scheduling, full screen takeovers, priority support and the ability to place the forms on an unlimited number of sites.
- Growth – $49 per month per month for all features in the previous plans, support for 10 sites, premium support, custom branding, customer logins and advanced reporting.
They don't have a free trial, but if you're not satisfied with the OptinMonster product within the first 14 days, they'll refund all your money.
OptinMonster Review: Support
I honestly didn't expect much in terms of support, since this is a WordPress plugin. You don't usually see quality support for plugins, even for premium plugins. However, our OptinMonster review revealed that it's not a regular plugin. There's a strong team behind this one. In fact, they have their own content manager who runs a blog with updates and tips.
Other support items include the full documentation area, with articles about getting started, integrations, account management and platforms. Technical support tickets can be sent in, along with general emails to the company. It also pays to go with the Pro Plan, since that's the only option with priority support.
As for chat and phone support, I can't find anything that indicates those are offered. A forum might be nice as well, but what OptinMonster currently has seems like enough.
What Steps Should You Take After This OptinMonster Review?
Is OptinMonster right for you? If you think so, be sure to check out the website and download the plugin for collecting more email addresses.
As for my recommendations, I suggest OptinMonster to all bloggers who would like to accelerate the speed of their list building. It's absolutely ideal for blogging.
As for ecommerce companies, OptinMonster is one of the cleanest and most functional solutions for creating email optin forms that actually convert. Here's my recommendation: If you currently have an email tool through something like Shopify or Squarespace, test it out and decide whether you think it could be better.
If you currently don't have an email optin form solution (or the one you have isn't cutting it) OptinMonster is by far my favorite on the market.
I'm not entirely thrilled by the monthly rates (you'd think an optin form would have a one-time fee) but the features are made to bring in more money for you. So, hopefully your profits offset the costs.
If you have any questions about this OptinMonster review, let us know in the comments section below.