If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it.
Additionally, you’ll have to be a good marketer. You’ll have to know what it is you bring to the table, and what niche might best connect you with a strong listenership.
You’ll also face a lot of choices. Short-form podcasts, where it’s just you talking? Longer, in-depth podcasts where you dissect entire topics with a guest? Both? One, or the other?
Continue reading “Podcasting Best Practices – How to Gain Your Own Following”