When it comes to the best marketing software to help you manage your customer experience, there are two major players in town: HubSpot and ActiveCampaign.ย
HubSpot is a cloud-based CRM software (customer relationship management system) designed to help entrepreneurs align their:
- Sales and marketing teams
- Foster the sales process
- Boost ROI from their inbound marketing campaigns
Similarly, ActiveCampaign combines email marketing, marketing automation features, sales automation, and cloud-based CRM strategies to help business owners enhance their customer experience.
Continue reading “HubSpot vs ActiveCampaign: Battle of the CRMs”