An omnichannel ecommerce platform could be an incredible resource for any business looking to scale into new markets and sales opportunities. In fact, by 2030, the omnichannel retail commerce platform market is set to reach a value of $14.3 billion.
We’re living in a world where the buyer journey is changing at an incredible pace. Consumers don’t just visit physical stores, websites, or apps to make purchases anymore. They interact with retailers on a variety of channels, for different reasons.
Some consumers prefer to search for products on marketplaces like Amazon and Etsy, others buy directly through social media. The more channels you can engage with, the more potential revenue you can make. However, managing an omnichannel sales strategy, without the right technology, can be complex. That’s where omnichannel ecommerce platforms come in.
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