Category: Advertising

SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities

Bogdan Rancea
Advertising SEO

I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch the ground shift under my feet multiple times. I remember when SEO was basically about stuffing keywords into blog posts and hoping Google would take the bait.

Then came the push for quality content, the rise of EEAT, and the slow march toward mobile-first everything. Every time we adjusted, Google adjusted again.

Now the biggest shift isn’t even happening on Google anymore. It’s happening in AI search.

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Mastering Sequential Retargeting from Ecommerce in 2024

Rebekah Carter
Advertising Articles

The first time the customer sees your product, they might not trust you. Sure, they’re interested, but they’d rather get to know you first. But ecommerce shops aren’t so easily discouraged. They use retargeting on Facebook, Google Ads, and other online channels to reintroduce themselves to their potential customers.

And it’s great. For customers, it means they’ll get targeted ads based on what they actually like. But if you do it wrong, you could waste money—and you certainly might get on a few peoples’ nerves. Here’s how to handle sequential retargeting for ecommerce in a way that invites customers back.

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AdScale Review (2023): Everything You Need to Know

Rosie Greaves
Advertising Articles Ecommerce Ecommerce Reviews Marketing

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? Keep reading if you're nodding your head in response to these questions.

There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? 

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