TikTok Shop continues to attract attention from ecommerce affiliates and media buyers, particularly in Asian markets where social commerce, creator-led discovery and in-app purchasing are already part of everyday shopping behavior.
A recent PropellerAds case study reported that one advertiser generated more than 699,000 conversions and over $110,000 in total profit during Q1 2026 by combining TikTok Shop offers with Popunder traffic across selected Asian GEOs.
Inside the TikTok Shop Campaign
The campaign was structured around several Asian GEOs and a mix of traffic and bidding methods available through PropellerAds. According to the case study, the advertiser used broad testing first to understand where the strongest conversion signals were coming from before moving into more focused optimization.
Campaign GEOs | Traffic and Bidding Methods |
|---|---|
Malaysia | Popunder traffic |
Thailand | CPA Goal |
Indonesia | SmartCPM |
Vietnam | High Intent CPM |
Broad Testing Before Optimization
Instead of aggressively optimizing from day one, the strategy focused on broad testing first. The advertiser launched Run-On-Network (RON) campaigns to collect conversion data across different traffic sources, devices, and GEOs.
Once enough data was gathered, the campaigns were optimized by:
- identifying the best-performing zones
- excluding weak placements
- increasing bids on profitable GEOs
- launching High Intent CPM campaigns on selected traffic sources
Top-Performing GEOs
Malaysia and Thailand quickly became the top-performing regions:
- Malaysia: 366K+ conversions and $64K+ profit
- Thailand: 329K+ conversions and nearly $38K+ profit
Alt Text: TikTok Shop test results showing conversions and profit by GEO.
According to the case study, CPA ranged from $0.04 to $0.20, while conversion rates reached up to 10%, depending on the GEO and traffic quality.
Why TikTok Shop Matters for Ecommerce Affiliates
The short purchase flow is one reason TikTok Shop has become relevant for ecommerce affiliates. Users can discover products inside content, click product tags and complete purchases without leaving the app. This can reduce friction for impulse-led categories such as beauty, fashion, gadgets and lifestyle products.
The case study also points to the continued role of alternative traffic sources in ecommerce campaigns. Formats such as Popunder and Push are still being tested by advertisers looking to scale beyond standard social and search channels, particularly in fast-growing Asian ecommerce markets.
What Affiliates Can Take from the Case Study
For affiliates testing ecommerce offers, TikTok Shop may offer several useful campaign conditions:
- high user engagement
- native shopping behaviour
- viral product potential
- shorter conversion funnels
Explore PropellerAds Ecommerce Solutions
For readers interested in testing ecommerce campaigns, PropellerAds provides traffic formats and optimization tools for affiliate and performance marketing campaigns.
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