If you've tried to promote or sell your products on your Instagram account, you know that it's not exactly the easiest platform to work with.
Although tons of brands make big bucks on Instagram, it requires a little creativity to prompt your customers to click through a link and actually make a purchase.
Continue reading “Everything You Need to Know About Instagram Shopping”
SharpSpring is a robust CRM and marketing automation tool that’s quickly becoming a strong contender in the ecommerce space.
With its built-in sales funnels, email automation, and dynamic lead scoring, it offers powerful tools for online stores that are ready to move beyond simple email blasts and into behavior-based marketing.
Unlike more ecommerce-native platforms like Klaviyo or Mailchimp, SharpSpring isn't strictly built for online retail.
But that doesn’t mean it can’t deliver results — especially if your ecommerce business is focused on high-ticket products, lead nurturing, or personalized email journeys.
In this review, I’ll walk you through everything you need to know about SharpSpring: its pricing, core features, pros and cons, and how it stacks up for ecommerce stores in 2025.
Shogun Landing Page Builder is a premium visual page editor for Shopify, offering merchants advanced control over product pages, landing pages, and collections without needing a developer on speed dial.
It's one of the pricier Shopify page builders on the market, but it backs up the cost with built-in A/B testing, personalization, and a polished drag-and-drop editor that goes well beyond what Shopify's native tools can do.
Our team has tested and compared the leading Shopify page builders side by side, so I can confidently say that Shogun is one of the strongest options if you're serious about conversion optimization and custom page design.
In this review, I'll take a closer look at Shogun's pricing, features, and templates, so you can see exactly why it stands out — and where it falls short.
Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales.
In this article we have cover some amazing marketing tips that pit Black Friday vs Cyber Monday ecommerce marketing against each other. It may seem like you should take the same approach with both, but that couldn't be further from the truth.
Continue reading “Black Friday vs Cyber Monday: Essential Marketing Guide”
If you're running a site on the WIX platform, you may have some questions as to how you can go about optimizing your SEO and making sure that potential customers find you through places like Google and Bing.
WIX has a wonderful mix of design possibilities and SEO options. It's rather easy to implement changes to content, while also having the tools to rank in search engines. Furthermore, even more advanced developers can get their hands dirty with custom coding and more complex SEO tactics.
Continue reading “A Comprehensive Guide to Optimizing Wix SEO in 2023”
The age of affordable mobile apps is upon us. You can find dozens of builders online that help you construct a simple small business app without spending thousands of dollars on a developer. It works by providing pre-built templates and simple builders that anyone can manage.
The only problem is that some of the builders can get pricey the more downloads you have, and I've yet to find a solution to truly integrates with an ecommerce store.
However, that may have changed recently, since we were introduced to a company called Plobal Apps.
As many of us know, Facebook Messenger offers an instant messaging module for Facebook users. It connects you with your friends, and generates quick, easy conversations, without having to go on a friend's wall to post something that should most likely remain private for whatever reason. Just recently, Facebook opened this section of its platform up to businesses. This means that companies can get sponsored content on there, sell their products and potentially post ads or even generate bots to interact with customers.
Continue reading “Mastering Facebook Messenger for Sales: Your Ultimate 2023 Guide”
Designing for a major corporate client with a multinational business presence is quite a different experience to designing for small business.
The good news is that the budget can be massively higher. The possibly not so good news (depending on how you look at things) is that expectations are likely to be much higher as well.
This can place a lot of pressure on you. But if you're really confident in your ability, this pressure won't be a burden upon you, it will drive you to greater heights.
Continue reading “A Comprehensive Guide to Designing for Multinational Site Clients”
