VirtoCommerce Review: A Highly Advanced Enterprise Ecommerce Platform For Serious Business

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With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business. As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. VirtoCommerce is a powerful system meant for the most serious of businesses. The opensource, Community Edition provides incredible tools for smaller to mid-sized businesses, while the Enterprise Edition has what behemoths require. In this VirtoCommerce review you'll learn about the primary ecommerce platform features, along with areas like support and pricing. Keep reading to see if VirtoCommerce is right for you.

VirtoCommerce Review: Features

The feature list for VirtoCommerce is too long to cover in one article, but we can touch on some of the more unique and powerful features in order to show you what you can expect.

An Impressive Product Catalog and Management Center

VirtoCommerce Review - catalog

The store catalog is one of the crown jewels of VirtoCommerce, seeing as how it allows for everything from physical to digital products and multiple store catalogs. VirtoCommerce is designed to handle the most complicated product lists, presenting the information in an easy-to-understand format on the frontend.

Merchandising and Marketing Tools

VirtoCommerce Review - marketing banner

From cross-selling to up-selling, the marketing and merchandising tools look about as solid as they come. The machine-based learning recommendations are far more advanced than regular product recommendations, and the banners and cart promotions ensure that merchants can offer customers interesting deals throughout the course of the year.

Order Management for Complete Professionals

VirtoCommerce Review - order management

Order management often involves basic payment, shipping and order history, but VirtoCommerce takes it to the next level. For example, the platform allows for both split shipments and payments, along with quotes for when customers need to be rather specific about their project and receive a completely unique quote from the company. The subscription management feature also helps out those vendors who would like to get recurring income from their products or services.

Multi-vendor Capabilities

If you're looking to create a multi-vendor marketplace or a system where distributors and manufacturers sell their products, VirtoCommerce offers the options for getting launched and ready to go. Vendor permissions are available to ensure that everyone is following the rules, while each vendor can customize their own store with the help of themes and a full vendor management profile. After that, a user can come to the store and buy multiple items from different vendors. The money is then distributed to the right sellers.

Highly-customizable Pricing

Everything on the VirtoCommerce pricing engine can be adjusted and customized in real-time. This comes in handy for more complicated pricing schemes where you might need your users to select rather specific product variations. For example, a blinds company might sell blinds that are extremely specific in terms of the dimensions and colors.

The VirtoCommerce pricing module has options for personalized pricing and long price lists. You can also setup a B2B website or configure a tiered pricing structure. Some companies even go for a more customized pricing system with unique currencies like Bitcoin or points.

In addition to all of this, you receive many other features such as:

  • An Android and iOS mobile app with source code provided.
  • Data imports, exports, synchronization and backups.
  • Solid searching and browsing functionality with keyword and attribute product searches. (VirtoCommerce uses cutting-edge search technologies like ElasticSearch and Azure Search. Users can choose one of them.)
  • Extensive customer profiles with subscriptions, orders, passwords, segmentation and invoice PDFs.
  • Lots of checkout tools like guest checkout, wishlists, request for quote tools, gift registry and more.
  • A full content management system with awesome themes, blogging, a website builder and page building.
  • Email and SMS notifications.

B2B Ecommerce Features

Along with the standard ecommerce tools from VirtoCommerce, the platform provides quite a few B2B specific ecommerce solutions.

We've already discussed areas like flexible catalogs for multi-vendor sales and quote-based pricing for channel sales. However, it's also worth mentioning that VirtoCommerce has features like contract-based price adjustments for distributors.

Furthermore, the platform has complicated logistics and backorder support, making for a rather powerful system when selling to other businesses.

VirtoCommerce Review: Support

VirtoCommerce offers consulting and training as paid services. Along with that, each paying customer gains access to an online documentation center for you to search and find information on topics like the products catalog and extending overall functionality. They have a developer and user guide in the documentation center as well.

The Roadmap page reveals many of the recent developments and features, keeping users updated on what they can take advantage of when it comes to new tools. They also have some case studies based on real customers.

Primary support is handled through a Stack Overflow thread, so you can search through there to solve problems or make your own questions. The Gitter feed offers an opportunity for a more communal conversation with users and developers. The company also has an area for submitting suggestions and giving feedback for development.

Along with a live chat box, phone number, email address and a blog, the VirtoCommerce team seems to have all support channels covered.

Oh yeah, and all users can choose between two development trainings and two administrator trainings. Both basic and advanced training is offered.

VirtoCommerce Review: Pricing

VirtoCommerce offers the following products:

  • Community Edition
  • Cloud Edition
  • Enterprise Edition

The Community Edition is completely opensource and free, making it similar to that of Magento. We like it for smaller businesses.

When moving onto the Cloud and Enterprise Editions we recommend contacting VirtoCommerce to get a free trial on either. Since these types of plans are highly customized depending on your business, you need to contact VirtoCommerce to setup a pricing structure and understand everything you get with the plan.

Who Should Consider VirtoCommerce?

With opensource ecommerce platforms you have the option to download a Community Edition for free. That bodes well for companies on a budget. However, there is definitely a learning curve involved with VirtoCommerce, so those without the technical skills to handle it will end up spending too much time with training. Therefore, I recommend VirtoCommerce to small, medium and large businesses that crave the most advanced ecommerce features on the market. However, you need a more advanced developer on your team in order to make it worthwhile.

If you have any questions about this VirtoCommerce review, or if you've had a chance to play around with the platform, let us know your thoughts in the comments section below.

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.

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