Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales.
In this article we have cover some amazing marketing tips that pit Black Friday vs Cyber Monday ecommerce marketing against each other. It may seem like you should take the same approach with both, but that couldn't be further from the truth.
Continue reading “Black Friday vs Cyber Monday: Essential Marketing Guide”
If you're running a site on the WIX platform, you may have some questions as to how you can go about optimizing your SEO and making sure that potential customers find you through places like Google and Bing.
WIX has a wonderful mix of design possibilities and SEO options. It's rather easy to implement changes to content, while also having the tools to rank in search engines. Furthermore, even more advanced developers can get their hands dirty with custom coding and more complex SEO tactics.
Continue reading “A Comprehensive Guide to Optimizing Wix SEO in 2023”
Online companies rise and fall depending on the quality of search engine optimization.
Let's say you start an online store. The idea rocks, your employees handle customer service like pros, and most of your shipments arrive ahead of schedule. Sounds like a pretty solid start, right?
The only problem lies in the SEO. This hypothetical company has failed to complete research on what it takes to beat out the competition on Google. Therefore, a far less competent company, with sub-par support and a mediocre product beats your company out.
Continue reading “The Battle of Titans: SEMrush vs Ahrefs vs SpyFu vs Majestic vs Moz”
The age of affordable mobile apps is upon us. You can find dozens of builders online that help you construct a simple small business app without spending thousands of dollars on a developer. It works by providing pre-built templates and simple builders that anyone can manage.
The only problem is that some of the builders can get pricey the more downloads you have, and I've yet to find a solution to truly integrates with an ecommerce store.
However, that may have changed recently, since we were introduced to a company called Plobal Apps.
As many of us know, Facebook Messenger offers an instant messaging module for Facebook users. It connects you with your friends, and generates quick, easy conversations, without having to go on a friend's wall to post something that should most likely remain private for whatever reason. Just recently, Facebook opened this section of its platform up to businesses. This means that companies can get sponsored content on there, sell their products and potentially post ads or even generate bots to interact with customers.
Continue reading “Mastering Facebook Messenger for Sales: Your Ultimate 2023 Guide”
Designing for a major corporate client with a multinational business presence is quite a different experience to designing for small business.
The good news is that the budget can be massively higher. The possibly not so good news (depending on how you look at things) is that expectations are likely to be much higher as well.
This can place a lot of pressure on you. But if you're really confident in your ability, this pressure won't be a burden upon you, it will drive you to greater heights.
Continue reading “A Comprehensive Guide to Designing for Multinational Site Clients”
If systems like PayPal or Stripe are restricting your ability to expand, or if you're just starting to search for a new payment processor, it's prudent to keep your eyes on rates and reports.
A PayPal report is nothing more than a glorified spreadsheet, and you're bound to run into some hidden fees with other payment processors along the way.
Luckily, BlueSnap has some solutions to these problems.
Continue reading “Bluesnap Review: Everything You Need to Know”
When you finally launch your store, you secretly hope for it to be a runaway success from day one. For me that feeling lasts about a day, then the sobering reality sets in. You realize that this will take more time than expected and you need some solid advertising strategies.
Continue reading “Best Advertising Strategies For Online Shops (2023)”
