Amazon bought Whole Foods Market for $13.6 Billion and it has been widely reported. I am not going to rehash what has been put by many publishers. Recode and TechCrunch wrote about the purchase on a Friday that will haunt retail in the US for the next 15-20 years.
Jeff Bezos famously said in 2011, โWe are willing to think long-term. We start with the customer and work backwards. And, very importantly, we are willing to be misunderstood for long periods of time.โ ย This is the reason why Amazon can innovate unlike any other company in history.
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