Articles Joe has written:

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Articles

Have you encountered a chance to move into the world of omnichannel selling?

Chances are you have.

Even if it doesn’t seem like it.

A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we’ve seen, with Amazon’s attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.

When you own an online or retail store, the question isn’t if you’re going to implement omnichannel strategies.

The question is when.

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How to Find Niche Products To Sell Online in 2024

Articles Ecommerce Selling Advice

When it comes to finding niche products to sell online, randomness kills all.

Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.

But here’s what:

This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that’s either too far ahead of its time (so it doesn’t have a market yet) or a product that’s in an overly-saturated market.

Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.

That’s why you should focus on a more methodical approach to finding niche ideas for online business.

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A Guide on How to Take Product Photos the Right Way

Articles

Here’s a job title you never thought you would have you considered starting your ecommerce store: photographer.

Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don’t think of.

But studies show that photos have a tremendous impact on sales, so it’s important that you learn how to take product photos.

Unfortunately, small and midsized ecommerce businesses don’t have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.

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Arcadier Review: The Easy Way to Build a Marketplace for Products, Space or Services

Articles

On Ecommerce Platforms, we’ve gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers.

Some of them work well, but it always seems like something’s missing. Sometimes you find that the marketplace template isn’t that flexible. Other times the platform doesn’t allow for services, bartering, or free plans to try the platform out. That has all changed to a large extent with Arcadier.

This online marketplace builder has not only created plans for all sizes of companies, but one of them is absolutely free.

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How to Become a Google Trusted Store- 5 Step Guide

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Customers are known to trust each other far more than they do brands. It’s the reason online reviews are so popular, but even that’s becoming controlled by companies with paid reviews.

Therefore, customers are always looking for ways to find credibility in the online world. There’s far too much fraud, too many sites that aren’t secure, and too many companies that are trying to scam customers out of their money.

What are the customers supposed to do?

Well, this poses a problem, and an opportunity, for us ecommerce professionals. The consumers don’t want to trust you, therefore you’re stuck trying to figure out how to become trustworthy. On the other hand, if you provide full credibility in some way, then you’re already way ahead of many of your competitors.

One of the ways to show that credibility is to become a Google Trusted Store.

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Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison

Articles

What are some of your main goals as an ecommerce professional?

Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?

All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That’s where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.

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Woo Reviews by Wiremo Review: Sleek Customer Reviews with Requests and Conversations

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Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized.

The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish.

In this Woo Reviews (by Wiremo) review, we’re going to cover a plugin that hopefully mitigates all of your problems with reviews. It’s a plugin that improves WooCommerce reviews, so those of you who utilize WordPress and WooCommerce for your online store will have a wonderful solution for customer reviews.

But wait:

Although the primary plugin covered today works with WooCommerce, Wiremo also supports integrations with the following systems:

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Picreel Review: Simple Exit Intent Offers That Don’t Burn You Out

Articles

Popups and promotional banners are only useful if they’re targeted to the customer seeing them.

Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I’m a guy,) I’m going to close the screen immediately.

It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they’re not quite sure. In that case, you don’t want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.

Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here’s an in-depth Picreel review if you’d like to learn more about the most advanced exit intent technology for ecommerce websites.

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