8 Best AI Tools for Ecommerce: Amazing Options for 2023

The best AI tools for ecommerce stores offer business leaders an incredible way to save time, reduce costs, and unlock new sales opportunities. Increasingly, artificial intelligence is emerging as one of the most valuable resources for any online retailer. In fact, the market for AI-enabled ecommerce solutions is set to reach a value of $16.8 billion by 2030.

The right tools can help companies in a variety of different ways, from automating and streamlining inventory and order management strategies, to creating powerful, engaging descriptions for product pages. There are even AI tools that can manage customer service on your behalf, improving your chances of customer retention and loyalty.

As the AI landscape continues to evolve at a break-neck speed, the biggest challenge for today’s business leaders is figuring out which tools to implement. We’ve scoured the market to bring you this guide to the most powerful, valuable AI tools for Ecommerce vendors.

What is AI in Ecommerce?

AI, or artificial intelligence is a term used to refer to how machines can perceive, synthesize, and infer information, similar to a human being. In the ecommerce landscape, AI comes in a range of forms, from generative AI tools like ChatGPT, to conversational bots, analytical engines, and algorithms infused with machine learning capabilities.

AI tools have emerged to address a range of common business concerns, from managing customer support, to providing buyers with personalized recommendations on which products to buy. Companies in the modern world use artificial intelligence to increase average order values (AOV), enhance website content, detect security issues, and analyze huge amounts of data. Plus, with AI bots and assistants, companies can even offer convenient 24/7 service to every customer.

Why Use AI Tools for Ecommerce?

For years now, AI tools have been revolutionizing the ecommerce world, providing business leaders with a host of valuable resources to increase sales, and improve customer experiences. Although it’s important to find the right balance between human-driven service and AI, businesses with the right AI strategy can unlock benefits such as:

• Improved brand reputation: AI solutions such as chatbots and virtual assistants can allow companies to provide customers with 24/7 service and guidance, on the channels of their choice. This improves the customer experience, and gives brands a chance to differentiate themselves from their competition, with minimal effort.
• Increased sales: Studies show that chatbots can improve sales by 67%, by rapidly answering customer questions, alleviating concerns, and even delivering personalized product recommendations. Some tools can even proactively reach out to customers and provide them with advice on which products to buy, based on their needs or interests.
• Enhanced visibility: Generative AI tools like ChatGPT are excellent for boosting online visibility for ecommerce stores. They can help businesses create SEO-enhanced product descriptions, page titles, and other forms of content in seconds. They also make it easier to provide content creators with best-practice guidelines for marketing campaigns.
• Streamlined management: AI solutions can even take over a portion of the work you need to do as an ecommerce store owner. They can automate things like order fulfillment with third-party providers, and provide rapid insights into inventory and order statuses. The right tools can even automatically update and sync inventory information across channels.
• Better business insights: Analytics are crucial to developing a successful ecommerce business, but examining customer and business data manually can take significant time and effort. With an AI system, it’s easier to process huge amounts of data in a fraction of the time. Some tools can even automatically generate reports and provide insights into patterns and trends that you may not have noticed before.
• Greater customer retention: Since AI solutions can help to improve customer experiences, with automated order tracking, excellent customer service, and personalized recommendations, they can also assist in enhancing customer retention. You can even use AI to build personalized loyalty and referral programs for VIP clients.

What are the Best AI Tools for Ecommerce Brands?

As mentioned above, AI tools are becoming increasingly common in the ecommerce space, so you should have plenty of options to choose from. The right solution for you will depend on what you actually want to accomplish with artificial intelligence. However, we picked the following options based on their incredible performance, features, and reviews.

1. Ecommerce Booster by Semrush

Ecommerce Booster is Semrush’s new store performance-optimizing app for Shopify users. 

You can audit your Shopify store to generate a data-driven action plan, identifying key areas of improvement for your:

• Visuals
• User experience
• Text
• Page speed
• Accessibility

Based on this audit, the app produces a to-do list with instructions on how to boost your page performance.

To help implement these recommendations, eCommerce Booster provides a range of AI tools – for example, product description generation, picture enhancement, the removal of image backgrounds, and more. 

Some of these tasks would take ages without AI assistance, but now they can be done in as little as five minutes!

To continue improving your store's performance, you can schedule biweekly audit updates to help you stay on top of your optimization-related tasks. 

Pricing

There's a free plan available, which includes a limited but generous array of eCommerce Booster's features, including:

• An audit of one Shopify store domain with 25 product pages. 
• A to-do list with actionable pointers for improving your store's performance. 
• You can enhance one product page using the in-built AI tools. 
• You can sort and filter jobs
• Receive an email when your store's audit is complete
• Receive biweekly email updates

After that, there's the Premium plan, which will set you back $29.99 a month. You get all eCommerce Booster features, including auditing for numerous Shopify stores and more advanced checks (with proposed fixes) for product page optimization, conversions, content, accessibility, and site speed. 

2. Octane AI

Specially designed to empower leaders in the ecommerce landscape, Octane AI is a marketing tool for Shopify and other ecommerce platforms. The platform offers a variety of tools to experiment with. Using the “Quiz AI” solution, you can help customers learn about your organization, and find the best product for their specific needs.

Alternatively, the Insights Analyst tool provides business leaders with a convenient resource for rapidly analyzing all of the product reviews they receive. Although the platform is relatively new to the digital market, it’s a fantastic way for business leaders to deliver a more personalized and convenient experience to customers. Octane AI is powered by GPT-4, and it can operate consistently and securely on a 24/7 basis, without excessive human input.

Pricing

Currently, business leaders can try a demo of the Octane AI system for free. After that, there are two plans to choose from, which vary in price depending on your average annual revenue. For companies earning less than $1 million in revenue per year, the standard Octane plan starts at $50 per month. The “Octane Plus” plan, with access to more advanced features, starts at $200 per month.

3. Jasper

If you’ve ever struggled with writing engaging website copy, product descriptions, or content for your marketing strategy, Jasper could be the tool for you. The solution is one of the most popular AI writing tools on the market today, capable of producing content in a range of tones and formats.

You can use the Jasper app to create branded messages for customers, teaching the AI all about your company as you go. There are templates to work with if you’re new to the AI world, and a browser extension so you can bring Jasper with you wherever you work. Plus, developers can use the Jasper API to create custom workflows and automations.

Jasper can even act as your own custom chatbot, assisting you with tasks, researching information about your target audience, and answering questions.

Pricing

Pricing for Jasper starts with a 7-day free trial. The paid options include:

• Creator: $49 per month for 1 user, unlimited AI words, 50+ templates, 1 brand voice and 50 memories.
• Teams: $125 per month for all the features of Creator, plus 3 users, 3 brand voices, documents and workflows, and 150 memories.
• Business: Custom pricing for all the features in Teams, plus 10+ seats, and unlimited memories and brand voices.

4. ChatGPT

At this point, it’s difficult to find anyone who isn’t familiar with ChatGPT’s AI technology. First introduced into the digital market in November 2022, ChatGPT has become one of the most popular and valuable tools in the world today. Though relatively straightforward, ChatGPT is one of the most powerful generative AI tools in the world. There are countless ways ecommerce businesses can utilize the solution.

For instance, with a ChatGPT API you can integrate the solution into your store and provide your customers with a personalized level of AI-driven customer service. ChatGPT can even respond to queries in more than 95 languages. You can also use the solution to generate product descriptions, do customer research, write blog posts, and devise marketing plans.

Pricing:

Unlike most AI tools for ecommerce ChatGPT is available to use for free. However, there are some limitations on the free plan. For instance, you won’t be able to access the latest version of the GPT language model. If you want to access new features, faster response speeds, and additional benefits, you’ll need to pay for the “Plus” plan at $20 per month.

5. Frase.io

Another excellent AI writing tool for ecommerce business owners, Frase conveniently merges generative AI tech with SEO research, to help you create content that will rank as high as possible on Google. The solution comes with a variety of tools to boost the performance of your content marketing efforts. You can use the research tools to analyze competitor content, visualize SERP metrics like word count, and generate full-length, optimized content briefs.

There are tools for creating well-researched content guidelines, with heading and subheading ideas, and even a comprehensive writing tool for creating blogs and FAQs from scratch. Frase also has a handy “optimization” tool to identify the keywords you need to include in your content, and visualize all the topics search competitors are using.

Pricing:

Users can experiment with Frase.io for only $1 for 5 days. Beyond the free trial, there are three plans to choose from, and an “add-on” option. The plans include:

• Solo: 1 user seat, write and optimize 4 articles per month, and 4,000 AI words per month.
• Basic: $44.99 per month for 1 user seat, 30 articles per month and 4,000 words per month.
• Team: $114.99 per month for all the features of Basic, plus 3 user seats, and unlimited options for writing and optimizing articles.

The Pro add-on allows you to access unlimited AI-generated words for $35 per month.

6. ViSenze

Another excellent tool for the ecommerce landscape, ViSenze is designed to make life easier for the shoppers you interact with. The solution allows business owners to make smart recommendations to customers, based on the pages they interact with on your store. There’s a Smart Search function, which supports customers in finding products, and even allows them to search for items by image.

Plus, ViSenze also includes a smart tagging solution, great for automatically optimizing product catalogue at scale with accurate tags. On top of all that, the “smart data” solutions mean you can measure and track every aspect of product performance and customer behavior in one place.

Pricing

Unlike most AI tools for ecommerce, ViSenze doesn’t have a transparent pricing page you can explore to get insights into the costs associated with the service. You’ll need to contact the company’s account managers to discuss your specific needs, and answer a few questions. The team will then provide a quote based on the information you share.

7. LiveChat

If you’re looking for an ecommerce AI tool that will help you to deliver excellent service to your customers, LiveChat could be the solution for you. More than just a chatbot, LiveChat is a comprehensive customer service platform, with omnichannel messaging, built-in automation, and a unified inbox where you can manage all customer conversations.

With LiveChat, you can reach out to your customers on any platform, from Facebook Messenger to WhatsApp. There are tools for automatically reaching out to customers and grabbing their attention with personalized recommendations. Plus, the AI-driven chatbots are easy to customize to your specific needs. They can even help you segment your leads into different groups.

Pricing

LiveChat offers a free trial for up to 14 days, which requires no credit card details. Once your trial is over, you can choose from the following plans:

• Starter: $20 per month per agent with 60-day chat histories, ticketing, basic widget customization, and data security.
• Team: $41 per month per agent for all the features of Starter, plus an unlimited chat history, full customization, data security, basic reporting, and agent groups.
• Business: $59 per month per agent for all the Team features, plus advanced reporting, data security features, work scheduling and staffing predictions.
• Enterprise: Custom pricing for all the features of Business, plus HIPAA compliance, SSO, software engineer support, product training and a dedicated account manager.

8. Copysmith

Another phenomenal tool for marketing and content creation, Copysmith promises to create phenomenal product descriptions and copy on your behalf. The descriptions you create with the platform are automatically SEO-optimized. Plus, the system can even tailor your descriptions to the requirements of popular marketplaces like Amazon and Etsy.

With the power of GPT technology already built-in, Copysmith can quickly and effectively produce content in seconds. It integrates with the majority of ecommerce tools and platforms, and can even write email subject lines, ad copy, meta tags, and captions for social media. Plus, you can import your product catalog into the system to teach the algorithm all about your business.

Pricing

Following a free trial, Copysmith offers 3 pricing packages:

• Starter: $19 per month for 1 user, 20,000 words, a Chrome extension, plagiarism checking, limited integrations, simple analytics, and content sharing.
• Pro: $49 per month for all the features of Starter, plus 5 users, unlimited copy generation, more advanced analytics and integrations, a product catalog content manager and voice and tone customization options.
• Enterprise: Custom pricing for all the features of Pro, plus 20 users, a bulk content generation option, full API access, and custom templates.

Choosing the Best AI Tool for Ecommerce

The best artificial intelligence tools offer ecommerce store owners an incredible way to boost sales, increase conversion rates, and enhance customer interactions. There are a host of solutions available today, suitable for everything from ecommerce marketing and customer data insights, to copy creation. Many of the options above even come with free trials to get you started.

The right solution for you will depend heavily on the goals you have for your online store. However, it’s worth remembering you can always combine a number of different tools for various purposes.

Good luck finding the right AI solutions for your online store.