What is affiliate marketing, and how exactly does it work?
You don’t have to be a digital marketing professional or a leading business to have heard the term “affiliate marketing” before. Affiliate marketing is widely regarded as one of the most popular tools for both content creators looking to make money, and brands focusing on expanding awareness.
Currently, the global affiliate marketing industry is worth over $17 billion, with new affiliates, tools, and solutions entering the landscape all the time.
The core concept of affiliate marketing is simple. An affiliate leverages influence and word of mouth marketing to pull customers to products, and increase a brand’s sales. With affiliate marketing, companies ask content creators, influencers, and other individuals around the world to help them promote their products and increase conversions.
In exchange for their efforts, affiliates earn a “commission” or a small payment every time one of their referrals makes a purchase. It’s a simple win-win situation.
Today, we’re going to cover everything you need to know about affiliate marketing, how it works, and what kinds of concepts are involved in the affiliate landscape.
What is Affiliate Marketing? An Introduction
Let’s start with the basics. Affiliate marketing is a process of advertising which involves leveraging the existing “influence” and market reach of a professional in the digital landscape to increase sales. Publishers or content creators earn a commission by promoting a product or service delivered by another retailer or advertiser, using an affiliate link.
Companies set up affiliate marketing campaigns which allow them to reward their affiliates every time a related purchase is made. In most cases, affiliate marketing focuses on increasing sales and revenue. However, some affiliate marketing programs deliver rewards to affiliates every time they generate a new lead, or convince someone to download an app.
Currently, affiliate marketing is defined as a top revenue source for 31% of customers. It’s also one of the most important customer acquisition channels for 20% of brands. Around 54% of marketers rank affiliate marketing among their top channels for generating new leads and sales. That means affiliate marketing may even be more beneficial to brands than paid/organic search, and display ads.
How Does Affiliate Marketing Work?
The core concept of affiliate marketing is relatively easy to understand. Affiliate advertising works by getting more people to share links to your products and services, so you can increase your chances of sales. Because affiliates already have a connection with a specific audience, they can leverage word of mouth influence to increase a company’s chances of conversion.
Affiliate marketing has even become increasingly valuable since the pandemic. Around 56% of affiliate programs increased their revenue during the lockdown months.
So, how exactly does affiliate marketing work?
The process revolves around three core components:
- The seller or product creator: This is the company or entity responsible for creating the product or service the affiliate is going to sell. They create an affiliate marketing program, with pre-set commission guidelines and strategies to recruit new affiliates. They then encourage new people to join their affiliate network in order to earn money through referrals. Some sellers and product creators also provide their affiliates with useful resources and marketing content to help them increase their sales. They also provide each individual affiliate with a specific dedicated URL, or unique codes to track sales.
- The affiliate or publisher: The affiliate or publisher is the person responsible for guiding new customers to the brand with the affiliate program. An affiliate can either be an individual or a company. They promote another brand’s product or service using blog posts, videos, social media content, and various other channels. By sharing a unique link or coupon code on their content environments, they can deliver trackable new leads to the company.
- The consumer: For an affiliate marketing system to work, there needs to be measurable sales. The consumer is the person who clicks on the specific link or uses the unique code provided by an affiliate to make a purchase. The affiliate markets the product or service to their customers, and gives them a reason to make a purchase. Whenever the customer chooses to make a purchase with the affiliates unique code, the affiliate earns a reward.
What Is An Affiliate Link?
An affiliate link is one of the core components of an affiliate marketing program or campaign. It’s the tool affiliates use to direct customers to the company they want to promote. It’s also how the company working with their affiliate partners track who is responsible for driving leads and sales to their business.
A simple affiliate marketing strategy would look something like this. A company would set up an affiliate marketing program which allows individual users to share specific links, URLs, and codes with their target audience. The affiliate program could also include a portal where users can track their sales, and their commissions.
The affiliate then uses these codes or links on their blogs, websites, social network, and marketing content, pushing customers to visit the link and make a purchase. When a customer buys the product or completes a desired action (like downloading a demo), the interaction is confirmed by the store.
Using their affiliate marketing tools, the store then delivers a pre-established commission to the affiliate. Commission rates can vary depending on the company and their payment strategy. Some companies give their affiliate a specific monetary amount for every transaction, known as a flat rate. Other organizations may offer affiliates a percentage of the purchase cost.
What is an Affiliate and The Types of Affiliate Marketing
As mentioned above, an affiliate is any individual who agrees to work with a brand to help promote their business, products, or services, in exchange for compensation. Affiliates can be individuals, bloggers, influencers, content creators, or businesses.
Affiliates work in a variety of different types of “affiliate marketing relationships”. While the exact nature of these partnerships can vary, some of the most common options include:
In an unattached affiliate business model, the affiliate marketer has no direct connection to the product or service they’re going to be promoting. They have no expertise or authority in the niche of the product. They also can’t make any specific claims about its use.
Most unattached affiliates will run PPC campaigns using an affiliate link in the hope shoppers will make a purchase without a lot of prompting. While this form of affiliate marketing can be attractive for beginners, it generally doesn’t provide a lot of opportunities for growth.
Somewhere between the unattached and involved affiliate, we have the “related affiliate”. Related affiliate marketing is for people who don’t necessarily use the service or product, but who still related to the niche audience they’re targeting. These affiliates generally have some level of influence over a specific audience, as well as an established following and a level of authority.
For instance, a fashion blogger could choose to promote a clothing brand they’ve never actually worn before. Or an influencer with a pet-related Instagram page might promote a set of dog accessories. The advantage of this kind of affiliate is they already know how to generate traffic and engagement. However, there’s always a risk the affiliate could promote a bad product.
Finally, involved affiliate marketing involves work from someone who is already closely tied to the product or service they’re promoting. The affiliate has generally already tried the product themselves, so they know it’s going to offer a good experience. They have the authority to make genuine claims about how the solution works.
Instead of relying on pay-per-click advertising, involved affiliate marketers use their personal experiences with the product in their marketing efforts, and customers can often trust them to deliver reliable information.
What is an Affiliate Network?
An affiliate network is a platform that essentially acts as a middle man between the publisher/affiliate and the company selling the product. Advertisers, or merchants establish their affiliate programs using an affiliate network, and publishers can search through the network to find programs they want to get involved with. The affiliate marketing network essentially acts as a resource for both parties.
For an affiliate marketing network to operate effectively, both publishers and advertisers first need to sign up to the network. Once they’re accepted, advertisers can add their programs to the network, and publishers can choose all the programs they want to apply to be a part of. The affiliate advertiser will need to approve each affiliate who wants to work with them.
Companies generally use affiliate networks if they don’t have the available resources to find and reach to affiliates individually. Affiliate networks can allow businesses to maintain instant access to all of the affiliate support they need, with minimal initial investment. Some affiliate networks also come with bonus resources for both parties, including account management and consultation, supporting both advertisers and publishers to nurture effective partnerships.
Some of the top affiliate platforms or networks include:
Impact is an affiliate marketing platform designed specifically to help companies manage a range of different partnerships. The solution comes with cross-device tracking tools, fraud prevention, and comprehensive analytics, to help businesses keep a close eye on which partners are driving the most sales towards their ecommerce store.
Impact also has it’s own dedicated affiliate marketplace, where affiliates can list their services, and companies can look for low-cost partnerships to help boost their conversion rates. This platform is brimming with excellent tools for any online business, and even allows companies to set up their own branded portals for affiliates to track their performance.
Otherwise known as “Commission Junction”, CJ is one of the world’s largest affiliate marketing ecosystems. The solution is custom-made to help businesses achieve intelligent, sustainable, and scalable growth. You can join as an advertiser, and reach out to various affiliates from around the world to help with your online marketing campaigns.
Alternatively, if you’re a publisher looking to improve your affiliate opportunities, Commission Junction has a section for you too. Affiliates can even highlight their industry expertise so it’s easier for businesses to decide which professionals they want to work with.
Partnerstack is an all-in-one partner ecosystem for both publishers, and companies. The platform helps companies to recruit the affiliates and influencers they want to work with from around the globe, with a complete marketplace. There are also tools for creating custom automated onboarding journeys for all partner types, and in-depth analytics for each campaign.
With Partnerstack, companies can also set the system to automatically calculate what partners are owed from each campaign, so they can retrieve their commissions without the input of entrepreneurs. This can save business leaders a lot of time on managing their affiliate strategies.
How Do Affiliate Marketers Earn Money?
The income of an affiliate marketer can vary drastically depending on the type of affiliate marketing, and the amount of effort the affiliate is willing to put in. One report suggests the salary of an affiliate marketer averages out at around $53,000 per year.
So, how exactly do affiliates receive their income? When an affiliate chooses a program or product to promote, they’ll often see a range of different “payout” or price models available. Payment models highlight what kind of goals and actions an affiliate is going to be paid for.
Many programs run with something called “last-click attribution”. This means the affiliate who gets the last click before a purchase gets 100% credit. However, some companies are beginning to move away from this strategy, to look at more advanced forms of shared attribution.
Some of the most common ways affiliate marketers earn money include:
- Pay Per Sale: The standard affiliate marketing structure involves earning a commission for every sale you make. The merchant pays an affiliate a percentage of the sale price, or a flat rate every time a referred customer successfully makes a purchase.
- Pay per action: This earns the affiliate a commission for every specific action taken by a customer. This model could apply to a range of different “actions” performed by consumers, including signing up for a newsletter, clicking on a website page, or requesting information through a contact form on the website.
- Pay per install: The pay per install model pays an affiliate whenever a customer installs something like a software solution or app. The goal is typically to drive attention for signups and engagement, rather than direct sales.
- Pay per lead: Pay per lead is a more complex system, in which affiliates earn money based on the number of leads added to a company’s pipeline. It’s a popular pay-out method for companies who want to add to their email list, or generate new opportunities. Cost per lead offers are great for beginners because it’s easier to generate leads than sales.
- Pay per click: Pay per click is all about generating traffic for websites and building brand awareness. Most of the time, these affiliate payment methods are used by businesses who want to increase traffic to their website without relying solely on search ads and organic SEO traffic. Affiliates need to redirect their consumers from their own marketing platform to the website of the merchant.
What Does CPA Mean?
Within the “PPC” or “Pay Per Click” payment method for affiliates, there are two common concepts which further define the payment structure. One of these is “CPA”, or “Cost Per Acquisition”. The cost-per-acquisition model pays an affiliate every time the retailer or seller acquires a lead.
In other words, payments are made when an affiliate link takes a customer to the merchant’s online store, and convinces them to take an action. The prospect doesn’t necessarily have to buy something, but they do need to take an action, such as subscribing to an email list, filling out a “contact us” form, or something similar.
The “EPC”, or “Earnings per click” model is an alternative to the CPA strategy. This measures the average earnings per 100 clicks for all affiliates working within the program.
Is Affiliate Marketing Legit?
Over the years, some companies and individuals have become more sceptical about the concept of affiliate marketing. Some people think of affiliate marketing in the same way as shady funnel-type schemes and get-rich-quick efforts. However, the reality is that affiliate marketing is completely legit.
In fact, it’s beneficial for both companies, and the affiliates they hire. Affiliate marketing is an excellent way for individuals in the digital world to make money, and it’s also a powerful tool for businesses looking to build brand awareness, leads, and sales.
Currently, around 80% of companies have their own affiliate marketing programs, and around 16% of all online orders involve some form of affiliate marketing.
Genuine, high-quality businesses regularly use affiliate marketing to promote their brands and advertise their products. Plus, as long as affiliates are transparent about their advertising practices, they don’t have to worry about any backlash from regulatory bodies.
Notably, however, there are affiliate marketing scams out there that professionals will need to be aware of. For instance, Uber, the ridesharing company lost around $100 million to ad fraud.
Why Do People Become Affiliates?
As mentioned above, affiliate marketing, when used correctly, has benefits for both the business using the affiliate program, and the affiliate themselves. For promoters, affiliate marketing represents an excellent way to start making money online without having to worry about setting up their own business or selling their own products. Affiliates can leverage benefits like:
- Passive income: While most regular jobs require people to constantly work at making money, affiliate marketing allows people to make money while they sleep. All they need to do is invest a small amount of initial time and effort into a campaign, and they’ll see consistent returns on that time as consumers purchase the product over the various days and weeks ahead. They receive money for their work long after they’ve finished it.
- Reduced effort: With affiliate marketing, affiliates don’t need to worry about supporting customers, handling fulfillment, and making sure consumers are satisfied with what they purchase. They can essentially cut all of the customer service elements out of running a business and making money online.
- Flexibility: Affiliate marketers can work from anywhere they want, according to the hours they choose. There’s no specific structure or “office space” to worry about. Affiliates can launch campaigns, receive revenue from the products that sellers create and more, while in the comfort of their own home.
- Cost-Effective: The majority of businesses require a lot of upfront starting investment and cashflow to finance the products or solutions being sold. However, affiliate marketing doesn’t require a lot of initial input. There are no unexpected fees to think about, and no need to create any new products or solutions.
- Convenience: Affiliate marketers are essentially freelancers, which means they get complete independence when it comes to setting goals, determining their strategy, and choosing their own hours. They can also choose to work for a multitude of different affiliate programs at the same time using affiliate networks.
- Performance-based rewards: With some typical jobs, you could work countless hours throughout the week and still earn the same salary. With affiliate marketing, professionals earn money based on their performance. The more effort they expend, the more likely they are to increase their income.
Notably, affiliate marketing does have its downsides too. It’s not a get-rich quick scheme, so it requires significant time and patience to make a real income. Additionally, the money you earn can be extremely variable. There’s no regular pay check to look forward to, which means there could be moments where you don’t earn anything at all. Affiliates also need to follow the rules set by the affiliate marketing program, so they don’t have complete control over how they promote items.
Common Affiliate Marketing Channels
Affiliate marketing often involves promoting content across a range of different channels in order to increase sales and opportunities. However, some affiliates will focus on some channels more than others. Here are some of the affiliate channels companies might work with:
An influencer is a common and well-known type of affiliate marketer, who is usually either a “related” or “involved” affiliate. These professionals hold sway over an existing target audience, and they already have an impressive following. Usually, they have a strong presence on social media channels like Instagram, Facebook, and TikTok.
Influencers work with partner brands to promote their products through their existing social media presence. Some campaigns can involve a range of different marketing efforts, such as account takeovers, reviews, live videos, and photos. Influencers have their own brand aesthetic and unique approach to marketing, but they’re still required to follow the rules of an affiliate campaign.
Bloggers are another common solution for affiliate marketing. They have the ability to rank high in the search engines, making them ideal for finding new traffic for a website. Bloggers excel at increasing the conversions of a seller through the use of content marketing. In many cases, a blogger will often sample a product or service before writing anything about it.
The blogger works on consistently promoting a brand in a compelling way, to drive traffic back to another site. They’re rewarded for their influence, and their ability to increase overall brand awareness.
Paid search microsites
Some companies create and monetize microsites to generate affiliate sales. These miniature sites are often advertised within a partner site, or within he sponsored listings on a search engine. They’re distinctive and separate from the main site of the organization.
The purpose of the microsite is to deliver relevant, highly focused content to a specific audience, increasing conversions and generating new opportunities.
Large media websites
Large media websites usually produce huge numbers of blog posts, news reports, videos, and podcasts, to help consistently create a significant amount of traffic. These sites can also promote products to their audience through the use of both contextual affiliate links and banners. One well-known example is the Amazon Associates solution.
Although email may seem a little old fashioned to some of today’s companies, it’s still a valuable solution for affiliate marketing. Some affiliates already have significant email lists they can use to promote the products or services of a seller. They can also use email newsletters which include hyperlinks to the products they want to promote.
Affiliates can even link their email contacts to a landing page where they can check out product reviews and other content designed to drive affiliate clicks.
How to Start Affiliate Marketing: Step by Step
Individuals planning on becoming affiliates will need to commit significant time, effort, and dedication to ensuring their venture is successful. However, actually setting up an affiliate marketing strategy doesn’t have to be as complicated as it seems. Here are some of the steps involved:
Step 1: Picking a method and platform
First, affiliates need to figure out which platforms they want to use to build their affiliate audience. Every marketer has their own preferred platform and approach. For instance, some individuals might choose to promote content on niche topic and review sites. These are sites which look specifically at products designed to address the pain points of a specific audience.
Other affiliates focus primarily on digital content creation. This could include blogging, sharing information on social media, or promoting videos on YouTube. Digital content creators design powerful content intended to resonate with a specific target audience. The content they produce is educational, informative, and entertaining.
It’s also possible to integrate affiliate marketing partnerships into courses, workshops, and events. There’s no one-size-fits-all strategy. Affiliates will need to ask themselves which platforms they use most, and which they understand best. Options can range from blogs to social media channels, to Pay-Per-Click solutions.
Step 2: Choose a Niche and Audience
Once an affiliate has decided on the platform and methodology, they’re going to use to promote affiliate products, the next step is selecting a specific niche or audience. Typically, it’s best for affiliates to choose a niche they’re already knowledgeable in and passionate about. This helps them to convey information in a way that’s trustworthy and authentic.
It may also be worth looking at the level of popularity each niche have. For instance, the search engine result pages for software, and marketing are generally dominated by huge blogging sites with massive marketing budgets. Affiliates typically prefer to choose more “untapped” areas, where the competition isn’t as high.
As affiliate marketers continue to develop their strategy and post new content, they can use tools like social listening, and website analytics to discover more about their target audience and what they like.
Step 3: Find your products
To earn revenue as an affiliate marketer, you’ll need to ensure you’re selling and promoting the right products. The services or items promoted need to genuinely appeal to the target audience you want to reach. Picking the wrong solutions could harm your credibility.
There are various fantastic marketplaces where users can search for solutions to promote, such as ClickBank, AvantLink, CJ Affilaite, LinkConnector, ShareaSale, and FlexOffers. However, affiliates don’t have to rely solely on these marketplaces. They can also visit the websites of the products and services they currently use and see whether they have an affiliate program.
If you can’t find an affiliate program on the website, you can always reach out directly to the owner of a product or solution and see if an affiliate marketing partnership might be available. Many companies looking for growth will be happy to set up an arrangement with the right affiliate.
Step 4: Choose an affiliate promotion strategy
Finally, as affiliates brainstorm potential products to promote or browse through affiliate platforms, they’ll need to keep a close eye on their target audience. They need to ask themselves whether the product or service is something their target audience would genuinely consider to be valuable.
It’s best to stick to your area of expertise and niche wherever possible. Food bloggers probably shouldn’t start randomly promoting technology products, for instance. It’s also worth making sure the product or service you’re promoting is a fit for the platform you’re going to be promoting it on.
For instance, the cosmetics and home décor landscapes are well-suited for promotion on visual social media sites like Instagram, TikTok, and Pinterest. Software and more complex environments may be better suited to YouTube and blogging.
What are Affiliate Programs?
Affiliate programs are simply the terms used to refer to the systems companies have in place for supporting and compensating affiliates. There are a lot of different options out there, ranging from the Amazon Affiliate program to niche solutions offered by smaller brands.
Some of the most attractive affiliate programs include:
- Shopify: The Shopify affiliate program is used by a huge network of entrepreneurs, educators, creators, and influencers who send referrals directly to the ecommerce platform. Once approved by the affiliate managers at Shopify, publishers get unique affiliate links they can share with their audience. On average, affiliates will earn around $58 for every referral who signs up for a paid Shopify plan, and affiliates can earn as much as they like.
- Printful: The POD company Printful has more than 2 million affiliates signed up to its program. It’s free to get involved, and every publisher will receive a dedicated link to share with their audience. Printful affiliates receive 10% of every purchase they’re directly responsible for within the Printful platform.
- HubSpot: Like most affiliate programs, HubSpot offers affiliates a free and easy way to start earning money from their online audience. There’s a 90-day cookie window to make tracking links easier. Plus, the average affiliate earns around $276 from each successful purchase. You can choose between two different commission rates too.
- Wix: Wix has it’s own dedicated affiliate program which supports around 200 million people to date. The affiliate program comes with all the tools affiliates need to make sales, including custom links and URLs. You can earn around $100 for every sale, making Wix one of the highest-paying affiliate programs in the landscape.
- BigCommerce: When affiliates sign up with the BigCommerce affiliate program, they earn 200% of their customer’s first monthly payment, or around $1,500 per enterprise customer. BigCommerce makes promotion easy, and gives affiliates access to their own analytics and tracking dashboard, so they can monitor their affiliate income.
- Tailor Brands: Affiliates working with Tailor Brands to promote their logo maker, branding tools, and LLC services can earn up to $500 per referral. You can choose which products you want to promote, and track which of the company’s products earn you the most sales. It’s a great option for affiliates in the branding and marketing space.
- Teachable: If you’re already invested in webinars and online teaching content, it makes sense to sign up with affiliate program providers like Teachable. The affiliate partner program from Teachable offers creators a 30% commission on their sales. You can also expect rapid payments thanks to Teachable’s automated payment schedule.
- Fiverr: A great option for affiliates who don’t want to promote physical products with their WordPress blogs or social media posts, Fiverr allows you to earn money by referring new customers to the freelance platform. You can choose your own affiliate program, and you’ll get access to professional support and an intuitive dashboard to help you grow.
Top Tips for Successful Affiliate Marketing
Affiliate marketing can involve a lot of different elements, from content you optimize to reach a specific audience, to email marketing and social media. While it might not be as time-consuming as running an ecommerce store on your own, affiliate marketing still requires a lot of work.
The best affiliates need to create quality content, monitor their progress, and learn how to strengthen relationships with both customers and businesses. Here are some quick tips affiliates can follow to improve their chances of online success.
Develop a Rapport with the Right Audience
Affiliate marketing is successful because it revolves around relationships. Affiliates develop relationships with their audience based on trust, and mutual understanding. The more trust a consumer has in the affiliate they’re interacting with, the more likely they’ll be to click a link and make a purchase. This means affiliates need to work on building a solid “rapport”.
A good way to get started here is to develop user personas. Personas allow affiliates to step into the shoes of their target audience, and speak their language. The best affiliates understand their customers pain points, goals, and personalities, so they can create content that hits home every time.
Experiment with Different Types of Content
In the past, the most common forms of affiliate marketing content were blogs and reviews. People would embed affiliate links into blog tutorials on how to overcome a certain issue, or provide an in-depth review of a specific product, with a link included in the piece. While these strategies can still work for an affiliate marketing business, there are various other avenues to explore too.
Some affiliates create YouTube videos to help drive consumers back to specific products, while others interact with clients through social media. Different types of products will lend themselves perfectly to specific types of content. For instance, if you’re reviewing a new dress from a fashion company, you can showcase the item on Instagram via a video or Reel, rather than relying on a blog.
Rather than just reviewing a product, you could provide a step-by-step tutorial on how to use it, on a platform you know your customers use. You could even host interviews on podcasts or video sites with product experts, to provide customers with behind-the-scenes information.
Choose Campaigns with Care
While many professionals consider affiliate marketing to be a relatively low-risk way to earn money online, there are still threats to consider. For instance, you could spend years marketing products for different brands in your chosen niche, and suddenly lose the respect of your entire audience by recommending a product that doesn’t work for them.
With this in mind, it’s important to choose each campaign with care. There are plenty of different affiliate marketing campaigns out there and revenue sharing programs to explore. Don’t simply choose a product because you think it will give you a high return on investment, make sure you’re going to be delivering genuine value to your audience.
If you focus on only showcasing products you genuinely believe in, you’re less likely to lose the trust of your customers. This will ensure you can continue to make money from affiliate marketing for longer.
Have a distribution strategy
There’s more to affiliate marketing than simply choosing a product to promote and writing a review or tutorial related to that item. The best affiliates also know they need to constantly push attention to their content in a range of different environments. This means you’ll need a distribution strategy.
A good option for most affiliates is to start with an email list. You can encourage customers to sign up for your list by offering them a free discount or voucher code for one of the products you’re trying to sell. Once your customer joins your email list, you’ll be able to send a message to them automatically whenever you create a new piece of worthwhile content.
You can also promote your pieces on various other channels too, including social media, and on other websites. Some sites will even allow affiliates to include promotional links in guest blogs.
The FTC requires affiliates to let their followers know that their post includes affiliate links. Failing to do so could get you into a lot of trouble, particularly if your content starts to generate a lot of attention. However, being transparent and honest with your audience isn’t just a good idea from a legal perspective, it can also help to make you more trustworthy to your customers.
Whether you’re sharing links on a promoted YouTube channel, or you’re using online marketing tactics like social media and blogs to drive visitors to an online business, you should always be honest. Your customers will appreciate you letting them know that you might earn a commission from their purchases.
In fact, if you manage to create loyal customers, then you might find your customers are more likely to buy products directly through you because they want to support you.
Embracing the Power of Affiliate Marketing
Affiliate marketing is one of the most powerful tools in the promotional world today. It’s a win-win solution for any startup or company looking to drive new conversions to their store, and any creative professional with the ability to influence their followers.
With an affiliate website or marketing strategy, companies can expand their brand reach, and publishers can earn a significant income from affiliate commissions. It’s easy to see why affiliate marketing is such a valuable part of the digital marketing world today.