What does pay per click (PPC) mean?
A form of online advertising where an advertiser will pay when a prospective customers clicks on an ad that is directed to the website if the advertiser. An example of a pay per click promotion platform is Adwords from Google. Basically it is paying for traffic rather than earning it organically through better search rankings for your site, or by doing some form of content marketing.
Pay per click advertising is a preferred method for increasing your conversion rate although it is obviously not as cheap as using other traditional organic means and SEO processes. A pay per click campaign should be studied very carefully to ensure that clicks that send people to your site will result in sales being made and not just stale traffic. That said, an effective PPC campaign, one that has a positive ROI, can quickly increase the customer base of a new or existing ecommerce site.
There is quite a lot that goes into creating an effective and profitable PPC ad campaign. This begins with a knowledge of the industry generally, and depends on selecting proper keywords, grouping them logically, writing ads that encourage the click, and setting up landing pages that convert well. This can go wrong at any step, but those who get it right can be rewarded by the search engines with significantly less for ad clicks, and higher positions in the ad results on SERPs. This makes it even easier to create a profitable campaign, so it’s worth learning PPC techniques and getting it right from the start.