Sellerly Review: Free and Simple Amazon A/B Testing

If you sell products on Amazon, it's time to start A/B testing

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

Whether you're having success on Amazon or not, it's essential to reevaluate your approach every week or month to see how you can improve your listings and take your sales to the next level. That's why we want to take a deep look into a product that helps you A/B test your Amazon listings to find out which elements your customers like best.

In this Sellerly review, we'll talk about our favorite features, pricing, interface, and other elements to see if this potential selling machine is right for you.

Sellerly Review

Sellerly Review: What Does it Do?

Sellerly has massive potential for all Amazon merchants big and small. It's a fairly simple, lightweight solution that allows you to tap into your Amazon Seller page and test out which elements on each product page are going to make the most sales.

The process begins by creating an account on the Sellerly website. After that, you connect your Amazon account where you sell your products. This isn't too tedious, as Sellerly provides all of the documentation for locating the codes needed to link your accounts. For instance, Seller IDs, Marketplace IDs, and MWS Auth Tokens are all required.

Once you connect, the configuration process is pretty much done!

Now you have the chance to sync your Amazon products so that they show up in Sellerly. Then, it lets you select the products you want to split test.

Feel free to modify elements like title, price or description. You would change one item on the product page so that two versions are ready for testing. As an example, you may decide to create a product page with two primary product images.

After you publish the two versions, Sellerly would then show some customers one page and other customers the alternative page. After one week, results come back to reveal that one of them might give you better returns than the other.

And that's just how simple Sellerly appears to be!

Sellerly Review: The Features

The whole point of Sellerly is to work as seamlessly as possible with your Amazon account. Its simplicity is what makes it so intriguing, so there's not a huge feature list.

However, here's what to expect when you sign up:

  • Syncing to your Amazon store for automatically pulling in product page content.
  • A/B testing for elements like product page titles, images, descriptions, and more.
  • Instant publication of changes to Amazon.
  • Automated weeklong A/B tests.
  • Intuitive results that show you which version of your product page performed the best during the test.
  • Buttons for publishing the ideal version after the A/B test.
  • Features to instantly reset a test and try another one if your test version isn't performing well.

Sellerly Review: The Interface

The interface is one of the best things about Sellerly, considering it basically just displays one page of your Amazon products for selecting and testing. Adjusting a product page for A/B testing is done with the click of a button, and all of the publishing is completed by Sellerly.

After that, we love the fact that Sellerly gives a percentage to reveal which version of your A/B test performed the best. It's also easy to click the Publish button for the original version or switch to the alternative.

Sellerly Review: The Pricing

Sellerly is in the beta stages, so some things might change in the future. But, as of right now, Sellerly is completely free for whichever merchants want to give it a try.

This is a grand opportunity for merchants of all sizes to get in on something great. It's not too often that powerful tools like this are provided for no cost, especially from a reputable company like SEMrush.

As mentioned, there may be more to come in the future, but we encourage you to at least give Sellerly a try, since it's easy to implement, you don't have to pay a dime, and it immediately gives you the tools to start testing little parts of your products pages to ensure that they all look and sound great for your customers.

Sellerly Review: Customer Support

Since Sellerly is an SEMrush product you can expect some excellent customer support. Not only does SEMrush have a direct email address to the Sellerly support team on its website, but you can connect through social sites like Facebook, Twitter, and Instagram.

In addition, SEMrush has always provided a wonderful online knowledgeable for you to research your own questions and figure out how to use its products without much time spent browsing around. After that, you're able to send in an email and get a prompt response from a customer support rep who knows quite a bit about SEMrush products.

Not only that, but SEMrush has locations all around the world. Therefore, phone numbers are provided to users in North America, Europe, and Australia, giving a wide variety of merchants the chance to speak with a real person regardless of where their business is located.

Some other support resources include options to request sales demos, a chatbox on the SEMrush website, and buttons for contacting the sales team. We particularly enjoy that SEMrush has an online academy and a community forum.

With the forum, you can chat with other users to ask questions about their own experiences, while also fielding questions to help out others. The online academy, called SEMrush Academy, has an incredible amount of materials for training yourself on the SEMrush tools, including Sellerly. It has options for taking exams, downloading in-depth marketing PDFs, and earning certificates when you've completed some of the courses.

Overall, the SEMrush support modules online–and the customer support team itself–has proven itself over and over again, making us believe that this isn't going to change much for the free Sellerly tool.

Is Sellerly Right for Your Online Business?

Overall, every merchant on Amazon should be trying out Sellerly to see how it can improve conversions and quickly make for better product listings on Amazon. Sellerly is a free tool, it has a quick, easy-to-use interface, and it's pretty fun seeing how even the littlest changes can make a big difference with your Amazon sales.

If you have any questions about this Sellerly review, let us know in the comments!

Rating: 5.0 - Review by

Joe Warnimont

Joe Warnimont is a freelance writer who creates tools and resources to help other writers get more productive and market their work.