Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.
Whether you're having success on Amazon or not, it's essential to reevaluate your approach every week or month to see how you can improve your listings and take your sales to the next level. That's why we want to take a long look at a product that helps you A/B test your Amazon listings to find out which elements your customers like best. In addition, this tool provides wonderful tools for improving your Amazon listings, checking on traffic, and protecting the integrity of those product listings.
In this Sellzone review, we'll talk about our favorite features, the pricing, interface, and other elements to see if this potential selling machine is right for you.
Note: Keep in mind that Sellzone was formerly called Sellerly.
Sellzone Review: What Does it Do
Sellzone (formerly Sellerly) has massive potential for all Amazon merchants big and small. Sellzone has five tools to help users improve the performance of their product listings on Amazon: Keyword Wizard, Split Testing, Traffic Insights, Listing Quality Check, and Listing Protection tools. The tools are designed to influence the visibility, traffic, and conversions of Amazon listings.
The Sellzone toolkit started with the Sellzone Split Testing tool back in 2018 (when it was called Sellerly) which was and still is free for its users. In addition to Sellzone's Split Testing feature, it now provides features for listing protection, traffic insights, and a quality check for your listings.
We'll explain all of them more in the Features section below!
Sellzone Review: The Features
Sellzone offers five different tools all packaged into one sleek dashboard.
The tools include the following:
- Keyword Wizard – A way to improve your Amazon SEO by pulling top keywords and searching for terms with low competition but high volume. It's similar in function to the Semrush Keyword Magic tool except it focuses more on your Amazon listings and utilizes a database of over 200 million keywords, making it one of the largest keyword research databases on the market. Learn more here.
- Listing Protection – This monitors each of your listings on Amazon and sends you a notification if something isn't right.
- Traffic Insights – The Amazon Traffic Insights tool is an analytics tool that allows you to evaluate and compare Amazon listings’ traffic channels, and scale your marketing strategy accordingly. The process is handled by using the ASIN (Amazon Standard Identification Number) of each item.
- Split Testing – A system for running tests for all Amazon listings and figuring out which wording, photos, and other elements work best for increasing conversions.
- Listing Quality Check – An overarching audit tool for Amazon sellers that checks listings for incompleteness, following Amazon Guidelines, and content errors, and provides recommendations for listing optimization.
Feature Analysis: Keyword Wizard
The Keyword Wizard from Sellzone offers a way to improve the visibility of your products on Amazon, especially for those interested in dominating certain product categories. As mentioned, the Keyword Wizard gets inspiration from the Semrush Keyword Magic feature with its options for filtering, viewing keyword volume, matching phrases, and exporting lists of keywords. The main difference between the Sellzone Keyword Wizard and the one from Semrush is that this one is catered towards Amazon sellers, so the results show volume and competition for Amazon products not what you'd usually get for Google and other search engines.
How does it work?
- Enter a seed keyword
Use the keyword you type in to receive recommendations on comparable keywords and other terms that are bound to help you improve your reach on Amazon.
- Find popular keywords
The results deliver frequently sought-out products and the keywords that go along with them.
- Locate low-hanging fruit
The Keyword Wizard not only identifies popular keywords but the ones with lower competition. This way, you're not trying to target keywords with limited potential. You mainly use keywords that haven't been flooded with competition.
- Strategize with the results
Use volume backed by Semrush to understand which of the keyword results and suggestions should go into your advertising, product pages, or overall marketing plan.
To begin, go to the Amazon Keyword Wizard page on your Sellzone dashboard.
Type in a keyword that relates to one of your products, or to a product you're interested in selling and would like to check its potential.
For this example, we'll use “blood pressure cuff” as the keyword.
Click on the Search button to proceed and see the results for that particular keyword.
The Keyword Wizard now presents its findings with the number of related keywords, the total volume for those keywords, and a list of relevant keywords ranked by their search volume on Amazon. You can also filter based on the number of competitors for that keyword.
Now, if we take a closer look at the keywords, an incredible amount of information starts to emerge. The “blood pressure cuff” phrase has a volume of around 69k but the competitor count is over 1,300. When compared to “blood pressure cuffs for home use” it's clear which keyword we should target. Simply adding “for home use” at the end of our keyword renders higher search volume and half the competition.
There are also some other keywords with low competition yet respectable volume, such as “blood pressure monitor wrist cuff,” “manual blood pressure cuff,” and “blood pressure cuff manual.” It is important, however, to ensure you don't pick a keyword with volume and competition potential but no relation to your own product. For example, “stethoscope and blood pressure cuff sets” shows some great volume and low competition, but does our product actually provide a stethoscope in addition to the blood pressure cuff? If not, that's a recipe for product returns and disgruntled customers.
After the initial search, you can click on several other search buttons to narrow your search. The Sellzone Keyword Wizard offers buttons to make a Broad Match, Phrase Match, or Exact Match. Each of these displays different results because they get more strict as to whether or not the keyword must be included.
The Keyword Wizard also provides an Export button. This way, you can select specific keywords from the recommended list and save them to your computer, and sort or analyze them in other software like Excel.
The easiest way to find low-competition keywords is by clicking the Competitors filter. That brings the lower or higher competition keywords to the top.
It's also possible to send the lower volume keywords to the top if you'd like to exclude a bunch of keywords that don't make sense to target.
Let's complete one more search to provide you with a few more insights into how the Keyword Wizard functions and what to look for.
For this test, we typed in “mens yoga pants.” As you might already assume, that keyword is going to have some rather stiff competition across the board.
That's true, but something interesting shows up that allows us as sellers to make the right decision.
Initially, it appears that the first two results have far too many competitors. However, the third and fourth recommendations are actually harder to compete for even though they have lower volume. With this data, we know that we're better off going with a keyword like “mens yoga pants” over “yoga pants men” or even the simplest modification like “men yoga pants.”
Finally, there's a Search Terms button to reveal a compiled list of commonly used terms from the keywords you highlight on the list. It's similar to the Export button but you can copy and paste all of the terms to your clipboard and paste them wherever you want.
We recommend selecting all keywords from the list of suggestions, but it's also possible to only choose a few of the keywords to reveal search terms for those.
After checking off your keywords, you can click on the Search Terms button to show the frequent search terms.
As you can see, several individual search terms get logged in the frequent search terms box. These are great for identifying terms that people on Amazon regularly use as alternatives to the keywords in the suggestion list (or in addition to those keywords). Overall, it's yet another way to find words you should be optimizing for on your Amazon listings.
Simply click on the Copy Words button to copy all of them to your clipboard and move them elsewhere.
Feature Analysis: Listing Protection
The Listing Protection tool is an alert system for sellers that helps you to instantly respond to unwanted listing changes and traffic loss. The tool tracks your keyword positions, buy boxes, listing suppression, and prices.
How does it work?
- Add a listing
To start tracking a product, you need to enter the product page’s URL or ASIN.
- Add keywords, Seller’s name, and other trackable elements
Enter the keywords your product ranks for in Amazon’s search engine, and the seller’s name to track Buy Boxes. You can also track other parts of your listing like the pricing, description, title, and image.
- Set up notifications
You can choose to get notifications via email messages or SMS.
Source: Sellzone FAQ
To help you visualize the Listing Protection feature, you can start by going to the Sellzone dashboard and clicking on the Listing Protection box. The button within that box says Secure Your Business.
All you have to do is click on the Add Listing button to begin getting notifications about those listings, whether it's for your own product or a competitor's.
The listing URL or ASIN is required in order to begin the analysis. Paste those details into the empty field.
A click of the Add button runs the Listing Protection tool and places that product in the list below.
Note: You may already have some listings in the database. The tool stores and continues to track as many listings as your pricing plan allows.
You can add as many products as you want to the Listing Protection module. There's a Settings tab for indicating which notifications you'd like to receive.
Click the Settings button to configure those notifications.
Notification options include Email and SMS Notifications, both of which send directly to your email or phone when something of importance happens on a listing.
For instance, it may notify you about changes in Amazon search results, or whether or not your Buy Box is optimized. You'll also get information about the product price, suppressed listings, and more.
Each product you have under the Listing Protection tool from Sellzone has a button titled Track Your Listing Issues. This reveals an area to specify which parts of your listing you would like to track.
Select the Track Your Listing Issues button to view the entire list of trackable parameters. You can then decide which of those areas of the listing you would like to monitor with alerts.
The idea behind the Listing Protection tool is to either check to see what your competitors are doing, or it's to ensure that nothing fishy is going on with your own listings.
For instance, you can track keywords, and pricing, and product descriptions. If Amazon changes the price without you knowing, or the description has been modified, you'll know about it before anyone else.
Overall, tracking an Amazon listing boosts your company's oversight for products on Amazon. It's a valuable tool to check price changes and match how your competitors price their products.
Feature Analysis: Traffic Insights
The Amazon Traffic Insights tool is an analytics tool that allows you to evaluate and compare Amazon listings’ traffic channels, and scale your marketing strategy accordingly. It helps with scaling up your business by understanding where your external traffic comes from.
After all, you may not know that one of your competitors gets a significant amount of traffic from one or two blogs always linking to their products. Maybe it's time you also reach out to those blogs.
You also might be able to see websites that currently link to your own product listings, allowing you to continue reaching out to those sites and ensuring they keep giving you coverage.
How does it work?
- Add listings
Enter the URLs or ASINs of up to 3 listings to evaluate and compare their traffic channels.
- Check the reports
The Overview report shows the big picture of a listings’ reach – the estimated number of customers that can discover the product through all analyzed channels.
Google Organic – Traffic from Google’s organic search results.
Referrals – Traffic that comes from the links from different websites.
Ads – Listing Ads are displayed for product-related searches on Google, but unlike standard text-based ads, they feature more information like images, reviews, prices, special offers, and more.
Display Ads – The visual banner ads you see on a wide variety of advertising-supported websites of the Google Display Network.
Source: Sellzone FAQ
It functions by asking for the URL or ASIN for any product you want, from your own store or a competitor's.
Therefore, paste in the URL or ASIN in the empty field. You can choose whether it's a Listing or ASIN from the dropdown menu.
Choose the Analyze button to begin the process of pulling in insights like organic searches, referrals, and traffic from shopping ads.
After inserting a product ASIN or URL, the following modules are available from the analysis: Overview with total Reach for the product, Reach By Channel, and Organic Search Traffic.
There are plenty of graphs for viewing the referring domains over a period of time, along with shopping ad keywords, display ads, and Google organic traffic.
The Google Organic tab highlights trends from Google for this product and offers a list of keywords that bring the product into the Google results. The metrics shown in this Google organic report are:
- Reach: Estimated number of potential customers that have searched for a listed keyword.
- Position: The position of a listed keyword in organic search results.
- Difference: Changes in the product rankings for a listed keyword compared with the previous month.
- Traffic: The estimated amount of organic traffic brought to the analyzed product via a listed keyword.
- And others: Landing page, competition, Google Geo, and device traffic.
The Referrals Report takes a deep look into where your traffic comes from. You can see domains and figure out if referrals from third-party websites are increasing or decreasing. Sellzone also summarizes this data rather well, telling you if the reach or referral domains have gone up or down recently.
Furthermore, clicking on a referring domain presents a complete list of backlinks coming from that particular domain, along with useful details like sources, target pages, authority scores, and anchors.
The Shopping Ads Reports show changes in the number of keywords that trigger an ad of the analyzed product to appear in search results, and the Display Ads tab shows changes in the number of domains publishing display ads associated with the analyzed product.
What's really cool is that Sellzone lets you compare products in the Traffic Insights section which gives you an opportunity to compare your product listing with your competitor’s best performing listing and find ways to increase your brand’s reach outside Amazon’s ecosystem. You simply click on the Add Competitor button and insert another URL or ASIN.
The multiple products are stacked next to each other.
Then, you're able to view statistics and graphs from both products. An example is the total Reach trend. We're comparing two podcasting microphones, which could simulate a situation where you compare one of your products on Amazon to another similar item that's had success.
As you can see, one of the podcasting microphones performs better than the other. We also tested pH monitors for gardening, and we can see that one is far better than the other. You can learn more metrics by clicking on each tab or go into the other tools from Sellzone (especially the Listing Quality Check) to see how you can improve your own listing and boost traffic and sales.
Sellzone lets you compare several products side-by-side. It then completes the comparison for all report tabs, like Google Organic, Referrals, and Display Ads.
It's clear that Sellzone takes statistics seriously, considering the tool is packed with helpful bits of information and visual charts to instantly show you how well a product performs. We also enjoy that you don't have to be the seller of a product to run an analysis. Sellzone opens up all sorts of opportunities for spying on other sellers and copying tactics that work.
Feature Analysis: Split Testing
The Split Testing tool is the first Sellzone product that still remains free for users, where you make a slight change to an Amazon listing to compare it with an older version. This way, Amazon sellers don't have to guess to figure out if a picture or description is appealing to their customers. You just have to run an A/B test to figure that out.
An Amazon MWS account is required to run A/B tests, considering they wouldn't want you to gain full access to other vendor pages for testing.
Therefore, all that's required is the Seller ID and MWS Auth Token, both of which are found in your Amazon MWS dashboard.
Once those details are inserted, you have the opportunity to run a product listing test comparing one version of your product page next to another. For example, it's possible to modify the title of that product and see if your new title attracts more attention or had better keywords for showing up in Amazon results.
Feel free to modify elements like title, price, image, or description. After you choose one of the elements to be tested, you simply offer a new version of this element, it automatically updates your actual Amazon listing and measures changes in sales for a set amount of time. Sellzone allows for tests to run from 1 to 30 days with a recommended minimum of 7 days for the best results.
You would select one parameter on the product page to prep it for testing. As an example, you may decide to run a split test for your product title. Sellzone stores the old product title and asks you to type in a new title for comparison. The new title runs for a period of time and you receive results on whether or not performance improved with the new change.
The test runs for your selected time period (ideally at least 7 days), and the results come back to show if you're better off with the new version. You are able to stop testing at any moment, when you realize which version works better and proceed with the old or new version.
There are various test parameters to consider from the title to the photos and the description to the pricing.
As an example, your pricing could be slightly off, making people think that it's just a little bit too expensive. Or maybe you'd increase sales by modifying the price to $29.99 instead of $30, seeing as how the .99 makes the product look much cheaper.
Regardless of your plans or speculations, every idea for a product listing on Amazon should be run through the Sellzone Split Testing module first. This way, you're not going with your gut instinct or leaving it up to chance when it comes to your online business.
Feature Analysis: Listing Quality Check
The final product provided by Sellzone is called the Listing Quality Check.
The Amazon Listing Quality Check tool is an audit tool for Amazon sellers that checks listings for incompleteness, following of Amazon Guidelines, and content errors. And it provides recommendations for listing optimization.
How does it work?
- Add a listing
Enter the URL or ASIN of the product page you want to analyze, and let the tool collect data (may take up to 5 minutes).
- Check the report
Listing Quality Score – The overall well-being of a listing based on the ratio of failed and successful checks.
Amazon Requirements tab – Amazon requirements that must be met to avoid potential listing suppression.
Amazon Style Guides tab – Additional tips for improving the quality of your listing that are based on the Amazon Style Guide.
Ideas tab – Additional ideas for improving the quality of your listing that are based on best practices and research.
Source: Sellzone FAQ
Begin by clicking on the Upgrade Your Listings button in the Listing Quality Check module.
Much like the other tools from Sellzone, the Listing Quality Check requires a listing URL or ASIN. Paste in one or the other and click on the Check button to activate the tool.
There's no limit to the number of products you check.
Sellzone outlines the Amazon Requirements and tells you where you're successful in following those requirements. For example, you want to have a title that doesn't exceed 200 characters. If your title is too long, Sellzone tells you about that. If it's just right, a green checkmark shows up next to that requirement.
Some other checks include the number of images on the page, backgrounds for images, blurry images, product descriptions, and ratings.
It's a long list of suggestions and details, so we recommend walking through each one if you see a red warning message. You're bound to improve your results and sales if all Amazon requirements are covered.
A few tabs are available in the Listing Quality Check. You can view problems with the Amazon Style Guidelines, check out Ideas from Sellzone, or take a look at All Checks to ensure that every part of your product page is working the right way. You can even see metrics on how your images are performing and if you need to change them to appeal to more of your customers (or just put more pictures of the product on Amazon).
Failed checks are common for all merchants, but they often go unnoticed or you simply don't know that Amazon likes to see certain things.
Sellzone solves those problems for you. During my test, I noticed that a listing has company-specific information in the bullet points and too many characters in those bullet points, along with a few other situations. So, I'd go to my Amazon listing and make the appropriate corrections. After that, simply run the Sellzone Listing Quality Check again to ensure they've been entirely resolved.
Sellzone Review: The Interface
The interface is one of the best things about Sellzone, considering it displays one consolidated dashboard to select and test your Amazon product listings.
You can access each Sellzone feature by going to the Tools tab in the main dashboard menu. There, you'll find links to the Keyword Wizard, Listing Protection, Traffic Insights, Listing Quality Check, and the original Split Testing tool from Sellzone.
It's as simple as that. Click on the Listing Protection button to add any listing and monitor for things like listing suppression, product ranks, and Buy Box changes.
Then, navigate to the Traffic Insights area to analyze one or multiple products to see detailed analytics, including referrals and display ads.
Finally, you can click on the Listing Quality Check to receive a Listing Quality Score, along with a list of successful checks and recommendations to follow best practices and Amazon Style Guides.
Sellzone Review: The Pricing
The Sellzone Split Testing Tool is completely free for whichever merchants want to give it a try. You can buy a package of all other tools for $50 per month or opt for the Pro plan to receive things like extended limits, private onboarding, and a personal account manager. You can see more pricing information here.
We encourage you to give Sellzone Split Testing a try since it's easy to implement, you don't have to pay a dime, and it immediately gives you the tools to start testing little parts of your product pages to ensure that they all look and sound great for your customers.
If you’d like to get a deeper analysis and prospects for improvements you can purchase Listing Protection, Traffic Insights, or the Listing Quality Check, those tools are all packaged into one plan for $50 per month. The third plan expands upon the features with more personal support and fewer restrictions on the number of listings.
Here's a detailed breakdown of the Sellzone pricing packages:
- Free: $0 (forever) for unlimited listing split tests, ASIN external traffic overviews, listing checks for Amazon requirements, a 100 keyword research limit, three seed keywords per day, customer support, and an academy course for training purposes.
- Growth: $50 per month for all features in the Free plan, a full set of listing quality checks and improvement suggestions, security alerts to enhance your listing protection, unlimited keyword searching, unlimited seed keywords per day, different match types, keyword list exporting, sorting and smart filtering, Amazon Style Guide checking, insights for Google organic traffic and keywords, info on websites linking to your listings, Google Shopping ads, display ads, 500 listings for the Listing Protection, keyword rank alerts, Buy Box Statuses, hijacker alerts, listing suppression alerts, price changes, and access to a private Facebook group.
- Pro: $85 per month to get everything in the previous plan, a personal account manager, extended limits, private onboarding, and 2,000 listing checks in the Listing Protection module.
You also have the option to pay your fees annually, saving you up to $200 per year depending on your plan. For instance, the yearly pricing with upfront payment looks like this:
- Free: $0 (as usual)
- Growth: $40 per month (billed annually)
- Pro: $70 per month (billed annually)
Therefore, an annual plan saves you $10 per month on the Growth plan and $15 per month on the Pro plan, making for a rather appealing proposition.
There's also a 7-day trial that requires a credit card on file and gives you a look into the Listing Protection, Traffic Insights, and Listing Quality Check tools. After the free trial, you're moved to the Growth plan for $50 per month.
Note: As of this article, all Sellzone tools only work for the US Amazon Marketplace, meaning if you're trying to sell in another country's marketplace, Sellzone won't be able to help you.
Sellzone Review: Customer Support
Since Sellzone is an Semrush product you can expect some excellent customer support. Not only does Semrush have a direct email address to the Sellzone support team on its website, but you can connect through social sites like Facebook, Twitter, and Instagram. In order to cancel your account, Sellzone states all you need to do is contact its customer support team.
In addition, Semrush has always provided a wonderful online knowledgebase for you to research your own questions and figure out how to use its products without much time spent browsing around. After that, you're able to send in an email and get a prompt response from a customer support rep.
Another source for customer education is the online academy, called Semrush Academy. It has an incredible amount of materials for training yourself on the SEMrush tools, including Sellzone. It has options for taking exams, downloading in-depth marketing PDFs, and earning certificates when you've completed some of the courses. Recently Sellzone has presented the course How to sell on Amazon, you can enroll for free here.
We particularly enjoy the Send Feedback button in the Sellzone dashboard, which pulls up a quick email module to speak with someone at Sellzone. Along with an FAQ page, blog, webinars, and social media outlets, Sellzone does its best to answer your questions along your selling journey.
Is Sellzone Right for Your Online Business?
Overall, every merchant on Amazon should be trying out Sellzone to see how it can improve conversions and quickly make better product listings on Amazon. Sellzone has a quick, easy-to-use interface, the cost is low and it’s powered by Semrush – an award-winning developer of tools for digital marketers which is well-known for its data accuracy.
The split testing tool is free, and it's pretty fun seeing how even the littlest changes can make a big difference with your Amazon sales. Traffic Insights offer incredible comparisons, Listing Protection is great to monitor your Amazon page, and the listing Quality Check makes sure that every product you have on Amazon has the right content. And you get the amazing Keyword Wizard.
If you have any questions about this Sellzone review, let us know in the comments!