Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.
Whether or not you're having success on Amazon, it's essential to reevaluate your approach every week or month to see how you can improve your listings and take your sales to the next level. That's why we want to take a long look at a product that helps you A/B test your Amazon listings to find out which elements your customers like best. In addition, this tool provides wonderful tools for improving your Amazon listings, checking on traffic, and protecting the integrity of those product listings.
In this Sellzone review, we'll talk about our favorite features, the pricing, interface, and other elements to see if this potential selling machine is right for you.
Note: Keep in mind that Sellzone is the new name for Sellerly.
Sellzone Review: What Does it Do
Sellzone (formerly Sellerly) has massive potential for all Amazon merchants, big and small. Sellzone has several tools to help users improve the performance of their product listings on Amazon:
- A Keyword Wizard
- Listing Protection
- Traffic Insights
- Split Testing
- Listing Quality Check
- Amazon Product Research
- Amazon PPC Optimizer
The tools influence the visibility, traffic, and conversions of Amazon listings.
The Sellzone toolkit started with the Sellzone Split Testing tool back in 2018 (when it was Sellerly) which was and still is free for its users. Besides Sellzone's Split Testing feature, it now provides features for listing protection, keyword research and reverse ASIN analysis including internal and external traffic analytics, PPC, product research, and a quality check for the content of your listings.
We'll explain all of them more in the Features section below!
Sellzone Review: The Features
Sellzone offers several tools all packaged into one sleek dashboard.
The tools include:
- Keyword Wizard – A way to improve your Amazon SEO by pulling top keywords and searching for terms with low competition but high volume. It's similar in function to the Semrush Keyword Magic tool except it focuses more on your Amazon listings and uses a database of over 200 million keywords, making it one of the largest keyword research databases on the market. Learn more here.
- Listing Protection – This monitors each of your listings on Amazon and sends you a notification if something isn't right.
- Traffic Insights – The Amazon Traffic Insights tool is an analytic tool that allows you to evaluate and compare Amazon listings’ traffic channels and scale your marketing strategy accordingly. It handles the process by using the ASIN (Amazon Standard Identification Number) of each item.
- Split Testing – A system for running tests for all Amazon listings and figuring out which wording, photos, and other elements work best for increasing conversions.
- Listing Quality Check – An overarching audit tool for Amazon sellers that checks listings for incompleteness, following Amazon Guidelines, and content errors, and provides recommendations for listing optimization. This section provides a Listing Quality Score from 1 to 10.
- Amazon Product Research Tool – A tool for researching and locating the most viable products to sell on Amazon. It uses up-to-date information about demand, an FBA calculator to show you fees and profits for every sale, and smart filters to figure out products with the highest profit potential.
- Amazon PPC Optimizer Tool – This one helps automate and optimize all Amazon advertising campaigns. It completes this process by constantly streamlining your currently running PPC campaigns and adjusting ad campaigns whenever you make a new sale. The tool also helps you avoid stiff competition, brings in more customers, and quickly discovers more keywords that may work for your campaigns.
Feature Analysis: Keyword Wizard
The Keyword Wizard from Sellzone offers a way to improve the visibility of your products on Amazon, especially for those interested in dominating certain product categories. As mentioned, the Keyword Wizard gets inspiration from the Semrush Keyword Magic feature, with its options for filtering, viewing keyword volume, matching phrases, and exporting lists of keywords. The fundamental difference between the Sellzone Keyword Wizard and the one from Semrush is that they cater this one towards Amazon sellers, so the results show volume and competition for Amazon products, not what you'd usually get for Google and other search engines.
How does it work?
- Enter a seed keyword
Use the keyword you type in to receive recommendations on comparable keywords and other terms that are bound to help you improve your reach on Amazon.
- Find popular keywords
The results deliver frequently sought out products and the keywords that go along with them.
- Locate easy opportunities
The Keyword Wizard not only identifies popular keywords, but the ones with lower competition. This way, you're not trying to target keywords with limited potential. You mainly use keywords that haven't been flooded with competition.
- Strategize with the results
Use volume backed by Semrush to understand which of the keyword results and suggestions should go into your advertising, product pages, or overall marketing plan.
To begin, go to the Amazon Keyword Wizard page on your Sellzone dashboard.
Type in a keyword that relates to one of your products, or to a product you're interested in selling and would like to check its potential.
For this example, we'll use “blood pressure cuff” as the keyword.
Click on the Search button to proceed and see the results for that keyword.
The Keyword Wizard now presents its findings with the number of related keywords, the total volume for those keywords, and a list of relevant keywords ranked by their search volume on Amazon. You can also filter based on the number of competitors for that keyword.
Now, if we inspect the keywords, an incredible amount of information emerges. The “blood pressure cuff” phrase has a volume of around 69k but the competitor count is over 1,300. When compared to “blood pressure cuffs for home use” it's clear which keyword we should target. Simply adding “for home use” at the end of our keyword renders higher search volume and half the competition.
There are also some other keywords with low competition yet respectable volume, such as “blood pressure monitor wrist cuff,” “manual blood pressure cuff,” and “blood pressure cuff manual.” It is important, however, to ensure you don't pick a keyword with volume and competition potential but no relation to your own product. For example, “stethoscope and blood pressure cuff sets” shows some great volume and low competition, but does our product actually provide a stethoscope in addition to the blood pressure cuff? If not, that's a recipe for product returns and disgruntled customers.
After the initial search, you can click on several other search buttons to narrow your search. The Sellzone Keyword Wizard offers buttons to make a Broad Match, Phrase Match, Exact Match, or Related Match. Each of these displays different results because they get more strict as to whether or not the keyword must be included. The Broad Match search offers variations of the keyword based on the seed keyword you initially typed. It's the best opportunity to get the widest general coverage in your search.
The Phrase Match button generates recommendations that include the exact phrase or keyword within the recommended keywords. They apply these in any order in the results. The Exact Match search reveals variations of the keyword you typed, however, the results must in some way include the exact phrase or keyword you specified, and in the exact same order.
Finally, the Related search function presents adjacent keyword options based on the original keyword, essentially providing new opportunities for keywords and phrases you may not have thought of before. It's also great for locating differently ordered phrases that may, for some reason, have higher volume and lower competition.
Let's say, for example, we typically use “red lipstick” on our Amazon product listings. That's great, but the Related tab shows us we might improve the listing by incorporating some alternative keyword mentions; “montezuma red lipstick” for example, has a high search volume and remarkably low competition. There is also an interesting case with misspellings – misspelled “Rubix cube” has a bigger search volume than the correct name “Rubik’s cube”.
The Keyword Wizard also provides an Export button. This way, you can select specific keywords from the recommended list and save them on your computer, and sort or analyze them in other software like Excel.
The easiest way to find low-competition keywords is by clicking the Competitors filter. That brings the lower or higher competition keywords to the top.
It's also possible to send the lower volume keywords to the top if you'd like to exclude a bunch of keywords that make little sense to target.
Let's complete one more search to provide you with a few more insights into how the Keyword Wizard functions and what to look for.
For this test, we typed in “mens yoga pants.” As you might already assume, that keyword is going to have some rather stiff competition across the board.
That's true, but something interesting shows up that allows us as sellers to make the right decision.
Initially, the first two results have far too many competitors. However, the third and fourth recommendations are actually harder to compete for even though they have lower volume. With this data, we know that we're better off going with a keyword like “mens yoga pants” over “yoga pants men” or even the simplest modification like “men yoga pants.”
Finally, there's a Search Terms button to reveal a compiled list of commonly used terms from the keywords you highlight on the list, also known as “backend keywords” for an Amazon listing We recommend selecting all keywords from the list of suggestions, but it's also possible to only choose a few of the keywords to reveal search terms for those.
After checking off your keywords, you can click on the Search Terms button to show the frequent search terms and then work with this list, for example you might want to exclude the brand names, irrelevant keywords or the keywords which are already present in your title and bullets since they are already indexed by Amazon. Sellzone search term feature automatically deselects numbers, single letters and plurals and selects only those keywords that fit within 249 symbols without spaces according to Amazon Guidelines.
As you can see, several individual search terms get logged in the Frequent Search Terms box. These are great for identifying terms that people on Amazon regularly use as alternatives to the keywords in the suggestion list (or in addition to those keywords). Overall, it's yet another way to find words to optimize for on your Amazon listings.
Simply click on the Copy Words button to copy all of them to your clipboard and move them to your Amazon backend keyword list.
The Listing Protection tool is an alert system for sellers that helps you to respond to unwanted listing changes and traffic loss. The tool tracks your keyword positions, buy boxes, listing suppression, and prices.
- Add a listing
To start tracking a product, you need to enter the product page’s URL or ASIN.
- Add keywords, Seller’s name, and other trackable elements
Enter the keywords your product ranks for in Amazon’s search engine, and the seller’s name to track Buy Boxes. You can also track other parts of your listing like the pricing, description, title, and image.
- Set up notifications
You can choose to get notifications via email messages or SMS.
Source: Sellzone FAQ
To help you visualize the Listing Protection feature, you can start by going to the Sellzone dashboard and clicking on the Listing Protection box. The button within that box says Secure Your Business.
All you have to do is click on the Add Listing button to get notifications about those listings, whether it's for your own product or a competitor's.
They require the listing URL or ASIN in order to begin the analysis. Paste those details into the empty field.
A click of the Add button runs the Listing Protection tool and places that product in the list below.
Note: You may already have some listings in the database. The tool stores and continues to track as many listings as your pricing plan allows.
You can add as many products as you want to the Listing Protection module. There's a Settings tab for indicating which notifications you'd like to receive.
Click the Settings button to configure those notifications.
Notification options include Email and SMS Notifications, both of which send directly to your email or phone when something of importance happens on a listing.
For instance, it may notify you about changes in Amazon search results, or whether or not your Buy Box is optimized. You'll also get information about the product price, suppressed listings, and more.
Each product you have under the Listing Protection tool from Sellzone has a button titled Track Your Listing Issues. This reveals an area to specify which parts of your listing you would like to track.
Select the Track Your Listing Issues button to view the entire list of trackable parameters. You can then decide which of those areas of the listing you would like to monitor with alerts.
The idea behind the Listing Protection tool is to either check to see what your competitors are doing, or it's to ensure that nothing fishy is going on with your own listings.
For instance, you can track keywords, and pricing, and product descriptions. If Amazon changes the price without you knowing, or the description has been modified, you'll know about it before anyone else.
Overall, tracking an Amazon listing boosts your company's oversight for products on Amazon. It's a valuable tool to check price changes and match how your competitors price their products.
The Amazon Traffic Insights tool is an analytic tool that allows you to evaluate and compare Amazon listings’ traffic channels and scale your marketing strategy accordingly. It helps with scaling up your business by understanding where your internal and external traffic comes from.
After all, apart from ideas on how to get traffic inside of Amazon, you may not know that one of your competitors gets a significant amount of traffic outside of Amazon website, for example, from one or two blogs always linking to their products. Maybe it's time you also reach out to those blogs.
You also might see websites that currently link to your own product listings, allowing you to continue reaching out to those sites and ensuring they keep giving you coverage.
- Add listings
Enter the URLs or ASINs of up to 3 listings to evaluate and compare their traffic channels.
- Check the reports
The Overview report shows the big picture of a listings’ reach – the estimated number of customers that can discover the product through all analyzed channels.
- Amazon Organic – Organic traffic generated through Amazon from specific keywords. This report also tracks what's going on with competitors in terms of their performance.
- Google Organic – Traffic from Google’s organic search results.
Referrals – Traffic that comes from the links from different websites.
Ads – Listing Ads are displayed for product-related searches on Google, but unlike standard text-based ads, they feature more information like images, reviews, prices, special offers, and more.
Display Ads – The visual banner ads you see on a wide variety of advertising-supported websites of the Google Display Network.
Source: Sellzone FAQ
It functions by asking for the URL or ASIN for any product you want, from your own store or a competitor's.
Therefore, paste in the URL or ASIN in the empty field. You can choose whether it's a Listing or ASIN from the drop down menu.
Choose the Analyze button to begin the process of pulling in insights like Amazon and Google organic searches, referrals, and traffic from shopping ads.
After inserting a product ASIN or URL, the following modules are available from the analysis: Overview with total Reach for the product, Reach By Channels, Traffic trends for each of the channels.
There are plenty of graphs for viewing the referring domains over a period of time, along with Amazon organic traffic, referrals, shopping ad keywords, display ads, and Google organic traffic.
The Google Organic tab highlights trends from Google for this product and offers a list of keywords that bring the product into the Google results. The metrics shown in this Google organic report are:
- Reach: Estimated number of potential customers that have searched for a listed keyword.
- Position: The position of a listed keyword in organic search results.
- Difference: Changes in the product rankings for a listed keyword compared with the previous month.
- Traffic: The estimated amount of organic traffic brought to the analyzed product via a listed keyword.
- And others: Landing page, competition, Google Geo, and device traffic.
The Referrals Report takes a deep look into where your traffic comes from. You can see domains and figure out if referrals from third-party websites are increasing or decreasing. Sellzone also summarizes this data rather well, telling you if the reach or referral domains have gone up or down recently.
Clicking on a referring domain presents a complete list of backlinks coming from that particular domain, along with useful details like sources, target pages, authority scores, and anchors.
The Shopping Ads Reports show changes in the number of keywords that trigger an ad of the analyzed product to appear in search results, and the Display Ads tab shows changes in the number of domains publishing display ads associated with the analyzed product.
Sellzone complements its other analytics and reports with an Amazon Organic report, which details information about keywords that drive organic traffic to your Amazon listing, but only the internal traffic that comes through Amazon itself. We often think about organic traffic from Google, but for Amazon sellers it’s most important to understand what's going on with listings and competitors right on the Amazon search bar.
After adding this particular report, Amazon Traffic Insights is considered the most advanced reverse ASIN tool, beating out most other competitors on the market by the number of analyzed traffic channels.
Each part of the Amazon Organic Report gets shown in a graph, and the Summary section breaks down quick information like overall reach, traffic, and keyword potential for each product.
The report includes these metrics:
- Traffic – This includes organic traffic and the overall number of customers that come to your product page.
- Keywords – Tells you which keywords each product gets ranked from.
- Top competitors – Shows you the competitors you have to worry about the most with each product. This includes a list of competitors along with snapshots from the Amazon results page.
- Positional changes – View product rankings and how they change in their rankings over time. This combines data from each product page to spot trends in keywords and point out the benefits and downsides to choosing certain keywords.
- Amazon SERP features – This report notes any special search priorities that appear when you use specific keywords. For instance, you may find that one keyword gets your product listed in the Highly-rated section, while another one lands you in the Editor's Choice section.
- Precise keyword volume – Keyword volumes are the most accurate through Sellzone considering it uses both Semrush and proprietary analysis tools to show you the most up-to-date information on your keyword volumes.
What's really cool is that Sellzone lets you compare products in the Traffic Insights section which gives you an opportunity to compare your product listing with your competitor’s best performing listing and find ways to increase your brand’s reach outside Amazon’s ecosystem. You simply click on the Add Competitor button and insert another URL or ASIN.
The multiple products are stacked next to each other.
Then, you're able to view statistics and graphs from both products. An example is the total Reach trend. We're comparing two podcasting microphones, which could simulate a situation where you compare one of your products on Amazon to another similar item that's had success.
As you can see, one of the podcasting microphones performs better than the other. We also tested pH monitors for gardening, and we can see that one is far better than the other. You can learn more metrics by clicking on each tab or go into the other tools from Sellzone (especially the Listing Quality Check) to see how you can improve your own listing and boost traffic and sales.
Sellzone lets you compare several products side-by-side. It then completes the comparison for all report tabs, like Amazon Organic, Google Organic, Referrals, and Shopping Ads.
The Amazon Organic tab also allows you to analyze multiple products at once, where the tool gives you a visual of metrics like the total reach. If you compare several items, the total reach chart gets spread out over the months and separated as its own line on the chart. So, in our example, you can see that the Echo Dot (4th Gen) has a consistently higher total reach than that of the 2nd and 3rd Gen models. Use this section to filter based on month or year, and tap into other analytics for traffic, keywords, position changes, and more.
It's clear that Sellzone takes statistics seriously, considering the tool is packed with helpful bits of information and visual charts to show you how well a product performs. We also enjoy that you don't have to be the seller of a product to run an analysis. Sellzone opens up many opportunities for spying on other sellers and copying tactics that work.
Feature Analysis: Split Testing
The Split Testing tool is the first Sellzone product that still remains free for users, where you make a slight change to an Amazon listing to compare it with an older version. This way, Amazon sellers don't have to guess to figure out if a picture or description is appealing to their customers. You just have to run an A/B test to figure that out.
An Amazon MWS account is required to run A/B tests, considering they wouldn't want you to gain full access to other vendor pages for testing.
Therefore, all that's required is the Seller ID and MWS Auth Token, both of which are found in your Amazon MWS dashboard.
Once those details are inserted, you have the opportunity to run a product listing test comparing one version of your product page next to another. For example, it's possible to modify the title of that product and see if your new title attracts more attention or had better keywords for showing up in Amazon results.
Feel free to modify elements like title, price, image, or description. After you choose one of the elements to be tested, you simply offer a new version of this element, it automatically updates your actual Amazon listing and measures changes in sales for a set amount of time. Sellzone allows for tests to run from 1 to 30 days with a recommended minimum of 7 days for the best results.
You would select one parameter on the product page to prep it for testing. As an example, you may decide to run a split test for your product title. Sellzone stores the old product title and asks you to type in a new title for comparison. The new title runs for a period and you receive results on whether performance improved with the recent change.
The test runs for your selected time period (ideally at least 7 days), and the results come back to show if you're better off with the new version. You can stop testing at any moment, when you realize which version works better and proceed with the old or new version.
There are various test parameters to consider from the title to the photos and the description to the pricing.
As an example, your pricing could be slightly off, making people think that it's just a little bit too expensive. Or maybe you'd increase sales by modifying the price to $29.99 instead of $30, seeing as how the .99 makes the product look much cheaper.
Regardless of your plans or speculations, every idea for a product listing on Amazon should be run through the Sellzone Split Testing module first. This way, you're not going with your gut instinct or leaving it up to chance for your online business.
Another product provided by Sellzone is the Listing Quality Check.
The Amazon Listing Quality Check tool is an audit mechanism for Amazon sellers that checks listings for incompleteness, following Amazon Guidelines, and content errors. And it provides recommendations for listing optimization.
- Add a listing
Enter the URL or ASIN of the product page you want to analyze, and let the tool collect data (may take up to 5 minutes).
- Check the report
Listing Quality Score – The overall well-being of a listing based on the ratio of failed and successful checks.
Amazon Requirements tab – Amazon requirements that must be met to avoid potential listing suppression.
Amazon Style Guides tab – Additional tips for improving the quality of your listing that are based on the Amazon Style Guide.
Ideas tab – Additional ideas for improving the quality of your listing that are based on best practices and research.
Source: Sellzone FAQ
Begin by clicking on the Upgrade Your Listings button in the Listing Quality Check module.
Much like the other tools from Sellzone, the Listing Quality Check requires a listing URL or ASIN. Paste in one or the other and click on the Check button to activate the tool.
Called the LQS (Listing Quality Score), this is an assigned number out of 10 that grades the overall effectiveness and quality of an Amazon product listing. As you can see, they give each listing within the list a score out of 10, along with a grade like Poor or Good, and more specific recommendations to improve the score. That way, users can start with the Critical issues and move onto the Recommended and Optional ones.
They show those recommendations at the bottom and give you a good idea as to how the overall Listing Quality Score gets calculated: by factoring in Sellzone optimization guidelines, Amazon requirements, and style guides.
There's no limit to the number of products you check.
Sellzone outlines the Amazon Requirements and tells you where you're successful in following those conditions. For example, you want to have a title that doesn't exceed 200 characters. If your title is too long, Sellzone tells you about that. If it's just right, a green check mark shows up next to that requirement.
Some other checks include the number of images on the page, backgrounds for images, blurry images, product descriptions, and ratings.
It's a long list of suggestions and details, so we recommend walking through each one if you see a red warning message. You're bound to improve your results and sales if all Amazon requirements are covered.
A few tabs are available in the Listing Quality Check. You can view problems with the Amazon Style Guidelines, check out Ideas from Sellzone, or take a look at All Checks to ensure that every part of your product page is working the right way. You can even see metrics on how your images are performing and if you need to change them to appeal to more of your customers (or just put more pictures of the product on Amazon).
Failed checks are common for all merchants, but they often go unnoticed or you simply don't know that Amazon likes to see certain things.
Sellzone solves those problems for you. During our test, we noticed that a listing has company-specific information in the bullet points and too many characters in those bullet points, along with a few other situations. So, I'd go to my Amazon listing and make the appropriate corrections. After that, simply run the Sellzone Listing Quality Check again to ensure they've been entirely resolved.
But what exactly does the overall Listing Quality Score mean?
Sellzone provides five grades to promote you to take action or to understand that a listing is properly optimized:
- Perfect: You'll see this when you get a 10/10 score, meaning the listing met all requirements from Amazon, followed all optimization best practices, and complied with style guidelines.
- Good: A score of 9.5-9.9. This shows that the Amazon product listing performs well overall but has a few minor issues that you could deal with to improve results.
- Decent: A score of 8-9.4. The product listing shows several issues that need optimizing.
- Poor: The listing has significantly more issues than average. Optimization is required in order to see reasonable results in the future.
- Bad: The Amazon product listing fails to comply with most of the guidelines, best practices, and recommendations from Amazon and Sellzone. A complete overhaul is in order.
Regardless of the score, it's important to click through the tabs for Critical, Recommended, and Optional recommendations. You may find some quick fixes, while others will require additional work. After that, successful optimizations get moved to the Successful tab. As an additional tool, you're able to filter the recommendations based on their importance. Another nice addition in this tool is that it compares your listing with the best sellers in the category, providing a benchmark like “97% of Best Sellers for category “Appliances” follow this recommendation”.
Sellzone offers the completely free for any user Amazon Product Research Tool as a way for merchants to find products that are bound to sell well on Amazon. It uses a combination of an FBA calculator feature, product demand data, and profitable product filters to identify products that provide high sales and profit potential.
- Receive demand information on recommended products.
All product demand data gets updated regularly so that merchants see what's trending and gaining popularity in the near future. This is an excellent way to look into new product lines.
- See if the recommended products have profit potential.
The tool looks at elements like potential Amazon fees for sellers, along with estimated profit to present guidance on whether the item makes sense to sell. It also offers predictions on future sales in a monthly format.
- Get product ideas with automatically applied filters.
The smart filters include one that only reveals profitable products. There are also custom filters for using your own product research strategies. Overall, this provides a list of product ideas that you can rearrange and filter based on certain metrics.
Find the Product Research Tool in the Sellzone dashboard. Choose the Find Hit Products button to get started.
The Amazon Product Research tool provides several fields to fill in depending on your needs. For those who know what they want to sell, use the search field to type in a keyword. Those without a concrete product idea have the option to search using category and subcategory drop down tools. It's also possible to use these in combination. All results from the tool contain the keywords in their product titles. It's also possible to specify a budget price range. Simply click on the Find Products button to receive a list of options.
Listings appear based on your search.
Browse through these products to see which ones may work well to sell on your Amazon store. You can save some into your Favorites, adjust the filters and search parameters, and look into information like fees, profit, sellers, ratings, and more.
It's recommended that you use the filter drop down on the right-hand side to filter based on price, sales per month, sellers, reviews, or BSR (Best Sellers Rank). These allow you to identify the most profitable and trendy products.
Moving forward, you can click on the Advanced Search link to refine your search even more.
A screen shows up on the right side. This gives you several parameters to narrow down the search. For instance, you may want to only see products that aren't sold by Amazon itself. Other options include searching based on the number of reviews and the overall ratings.
Whenever you locate an ideal product to sell, be sure to click on the Add To Favorites button, saving it for later.
All favorite products end up under the Favorites button to the left. You can export your favorites, search based on keyword, or sort the entire list.
In addition, Sellzone includes a Calculate button for all products, allowing you to figure out profits based on multiple elements such as selling price, fees, and more.
That Calculate button displays the FBA Calculator, which is considered the key feature within the Amazon Product Research tool.
The calculator offers ideas of your potential net profits after sales of chosen products. You must type in information like the product price and cost to get the most accurate read.
Choose the Calculate button for the final profit result.
To export your list of favorites, go back to the Favorites page and click on the Export to XLSX link.
That generates an Excel sheet with all product details, which you can save on your computer.
The Amazon PPC Optimizer Tool makes the most of your Amazon ad campaigns by automating many of the processes and optimizing them to reach more customers.
Some highlights include:
- Options to run one campaign for a single product without having to pay for a subscription.
- Helps you stay away from competition between your own ad campaigns.
- Finds useful keywords to use in your campaigns and adds them to the ads automatically.
- Builds your semantic core with no lengthy processes. It's all done in one click.
- Provides effective possibilities to optimize your Amazon advertising campaigns.
The whole idea behind the PPC Optimizer is to put your campaign on autopilot. It constantly streamlines all PPC campaigns and optimizes them as sales come in. Therefore, you're not spending extra money and time on strategies that don't work. It's a constantly evolving, learning system that improves the more you use it.
Note: You must link your Amazon Advertising Account to use the Amazon PPC Optimizer tool. The reason for this is to help you find products to advertise, improve your ad campaigns, and monitor advertising metrics. It's also necessary to allow Sellzone to access all the necessary product data on Amazon. Otherwise, the tool doesn't work.
It all starts by going to Sellzone and clicking on the PPC Optimizer module. The button is called Run Effective Ads.
You can configure every product campaign by specifying your desired budget, along with the start date for the PPC campaign. Adding a product is done by typing in a keyword and including it on the list.
There's also the option to add negatives, which are keywords you don't want to target (often completely irrelevant keywords or ones that may end up creating competition between your own ads).
The tool can create campaigns without typing in keywords. That's done by looking at relevant phrases that may pair well with the products you sell.
The PPC Optimizer generates four campaigns for each product you add. The campaign optimization becomes stronger with every recent sale. In addition, past keywords used in the tool get moved to next level campaigns or to the negatives list to ensure no competition in the future.
These are the four campaigns that get generated for each product:
- Auto Campaign: ASINs and keywords get compiled on a list of all products you sell and advertise on Amazon. These data points get pulled from other comparable products and keywords on Amazon.
- Broad Campaign: This identifies and targets your ideal audience based on relevant keywords. It uses any keywords found in the auto campaign for a more streamlined process.
- Exact Campaign: Every keyword from the broad campaign gets moved to the exact campaign, honing in on the ideal target audience for each product.
- Product Campaign: This takes ASINs from the auto campaign and your inventory list, which then puts the ads on those pages. Essentially, it's creating a fully automated advertising solution.
From your advertising cost of sale (ACoS) to impressions, and budget to the number of clicks that come in for each ad campaign, you have quite a bit to keep track of when it comes to Amazon advertising campaigns. Luckily, Sellzone handles all of that for you, as it provides comprehensive performance reports to evaluate the effectiveness of your strategies and to build a stronger plan for the future. Keep in mind that you receive the best ad performance results after running two weeks of ads. This gives it time to accumulate relevant data.
It is possible for free users to take advantage of all features within the PPC Optimizer. However, you are limited to the number of items advertised.
You're able to check budget, ACoS, impressions, budget, and clicks on every advertising campaign. However, we suggest the seller to wait for at least two weeks to see the best results.
Finally, a free plan user can use all of the Sellzone features but you can only run advertising for one product. After that, they restrict free users to that initial one product. You can't delete the item and then start advertising or launching a new one.
The interface is one of the best things about Sellzone, considering it displays one consolidated dashboard to select and test your Amazon product listings.
You can access each Sellzone feature by going to the Tools tab in the main dashboard menu. There, you'll find links to the Keyword Wizard, Listing Protection, Traffic Insights, Listing Quality Check, and the original Split Testing tool from Sellzone.
It's as simple as that. Click on the Listing Protection button to add any listing and monitor for things like listing suppression, product ranks, and Buy Box changes.
Then, navigate to the Traffic Insights area to analyze one or multiple products to see detailed analytics, including Google Organic, Backlinks and Google Shopping ads.
Continue with Keyword Wizard to get more ideas on what keywords can bring you more sale, and to make a final major step to Amazon SEO, polish your workflow with setting up a PPC campaign in the PPC Optimizer tool.
Finally, you can click on the Listing Quality Check to receive a Listing Quality Score, along with a list of successful checks and recommendations to follow best practices and Amazon Style Guides.
And if you still haven’t started to sell on Amazon or want to get a fresh idea on a new profitable product to sell, use the free Product Research tool.
The Sellzone Split Testing Tool and Product Research Tool are completely free for whichever merchants want to try it. You can buy a package of all other tools for $50 per month or opt for the Pro plan for $85 to receive things like extended limits, private onboarding, and a personal account manager. You can see more pricing information here.
We encourage you to give Sellzone Split Testing and Product Research tools a try since it's easy to implement, you don't have to pay, and it immediately gives you the tools to start selling a new product or testing little parts of your existing product pages to ensure that they all look and sound great for your customers.
If you’d like to get a deeper analysis and prospects for improvements you can purchase Keyword Wizard, PPC Optimizer,Listing Protection, Traffic Insights, or the Listing Quality Check, those tools are all packaged into one plan for $50 per month. The third plan expands upon the features with more personal support and fewer restrictions on the number of listings.
Here's a detailed breakdown of the Sellzone pricing packages:
- Free: $0 (forever) for unlimited listing split tests, Amazon product research, ASIN external traffic overviews, listing checks for Amazon requirements, a 100 keyword research limit, three seed keywords per day, one product to run Amazon ads, customer support, and an academy course for training purposes.
- Growth: $50 per month for all features in the Free plan, a full set of listing quality checks and improvement suggestions, security alerts to enhance your listing protection, unlimited keyword searching, unlimited seed keywords per day, different match types, keyword list exporting, sorting and smart filtering, running Amazon PPC campaigns, Amazon Style Guide checking, insights for Amazon and Google organic traffic and keywords, info on websites linking to your listings, Google Shopping ads, 500 listings for the Listing Protection, keyword rank alerts, Buy Box Statuses, hijacker alerts, listing suppression alerts, and price changes.
- Pro: $85 per month to get everything in the previous plan, a personal account manager, extended limits, private onboarding, and 2,000 listing checks in the Listing Protection module.
You also have the option to pay your fees annually, saving you up to $200 per year depending on your plan. For instance, the yearly pricing with upfront payment looks like this:
- Free: $0 (as usual)
- Growth: $40 per month (billed annually)
- Pro: $70 per month (billed annually)
Therefore, an annual plan saves you $10 per month on the Growth plan and $15 per month on the Pro plan, making for a rather appealing proposition.
There's also a 7-day trial that requires a credit card on file and gives you a look into all tools. After the free trial, you're moved to the Growth plan for $50 per month.
Note: As of this article, all Sellzone tools only work for the US Amazon Marketplace, meaning if you're trying to sell in another country's marketplace, Sellzone won't be able to help you.
Since Sellzone is an Semrush product you can expect some excellent customer support. Not only does Semrush have a direct email address to the Sellzone support team on its website, but you can connect through social sites like Facebook, Twitter, and Instagram. In order to cancel your account, Sellzone states all you need to do is contact its customer support team.
Sellzone also provides a quick way for users to contact the support team through WhatsApp or Facebook.
Simply bring up the feedback contact form, and instead of typing in a message, click on the Facebook or WhatsApp icons at the bottom. You must, of course, have an account with Facebook and Whatsapp for these to work, but it's yet another unique and wonderful way for users to ask questions to the Sellzone team.
In addition, Semrush has always provided a wonderful online knowledgebase for you to research your own questions and figure out how to use its products without much time spent browsing around. After that, you're able to send in an email and get a prompt response from a customer support rep.
Another source for customer education is the online academy, called Semrush Academy. It has an incredible amount of materials for training yourself on the Semrush tools, including Sellzone. It has options for taking exams, downloading in-depth marketing PDFs, and earning certificates when you've completed some of the courses. Recently Sellzone has presented the course How to sell on Amazon, you can enroll for free here.
We particularly enjoy the Send Feedback button in the Sellzone dashboard, which pulls up a quick email module to speak with someone at Sellzone. Along with an FAQ page, blog, webinars, and social media outlets, Sellzone does its best to answer your questions along your selling journey.
Overall, every merchant on Amazon should be trying out Sellzone to see how it can improve conversions and quickly make better product listings on Amazon. Sellzone has a quick, easy-to-use interface, the cost is low and it’s powered by Semrush – an award-winning developer of tools for digital marketers which is well-known for its data accuracy.
A good way to start – is to start with a free Amazon Product Research tool. The split testing tool is also free, and it's pretty fun seeing how even the littlest changes can make a big difference with your Amazon sales. Traffic Insights offers incredible comparisons and provides advanced analytics about internal and external traffic, Keyword Wizard with its 200+ mln keywords database gives you plenty of variations for the keyword research, PPC Optimizer will automate your PPC campaigns based on the semantic core, Listing Protection is great to monitor your Amazon page, and the listing Quality Check makes sure that every product you have on Amazon has the right content.
If you have any questions about this Sellzone review, let us know in the comments!