5 Tips for Choosing the Right Domain Name

Everyone will tell you that there is nothing more difficult that picking the right domain name, therefore we have provided four tips that we think are really important to keep in mind when choosing the right domain.

1. Make it easy

Rule #1 when it comes to domain names, is keep it simple, no one can remember http://www.thisismyterriblydifficultdomain.com so make sure it is simple, it doesn't necessarily have to be super short, but it should be easily recognizable. There is a reason why most of the top 100,000 websites, on average, have nine characters in their domain names.

2. Keep it related

If your website deals with baked goods, then make sure your domain does so too, in other words it is no good if your domain is not related to your area of interest. So if you are selling baked goods a domain called something like http://www.littlesoccerplayers.com might not make the most sense, unless of course you are selling soccer player cookies.

3. Don't use a trademark

If you are wanting to call your website something along the lines of apple.com or pepsi.com or anything else that is already known as a major brand, then perhaps you might want to consider something else. After all you don't want to run the risk of getting sued, or having to change your domain name after you have established your brand.

4. Consider the country

If you are operating a business in the United States, then it might be a good idea to have a domain ending in .com, whereas if you are located in Germany it might be smarter to have a domain ending in .de

No matter which domain you decided to use, there are many companies such as Shopify or GoDaddy out there who will help you with registering your unique domain.

Feature image courtesy of Agata Krych

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Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.