Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things.”
Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying? This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.
What began as a network set up to enable government laboratories to share information with each other has set off a revolution that has changed the entire world. Today, the digital media revolution has moved beyond the virtual world and has transformed all facets of modern lifestyle and culture. There is hardly any aspect of modern society that has remained untouched by the digital media revolution.
A brand is defined by the colors they use. It can say a lot about your business, products, or services. Understanding the way color works and how to properly express what your brand stands for will help you stand out amongst the competition.
Using Color to Shape Mood
Colors evoke various responses from different people. Even the shade of color has an effect on human reaction. Why not take advantage of color psychology to influence your customers? You know what message you want your brand to create thanks to my previous article, now let’s find the colors to match!
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why I put together an expansive checklist for new ecommerce sites.
While shopping online for other items is becoming ubiquitous, the one sector that has failed to gain any traction-is the supermarket. During the dotcom boom of the late 90’s there were sites like Grocery.com that tried and failed. Offline big chains like Safeway and Wal-Mart have entered the e-commerce area, with limited success.
This is a guest post from Jerry Cao of UXPin – The UX Design App.
An MVP is much more than just a minimum product. It is perfection by subtraction, the simplest experience, a serious reality check — “Hello, World!”. An MVP trims all the fat and leaves just the essence.