Are you interested in boosting your skills for your ecommerce store? Have you thought of a cool idea that you'd like to sell, but you aren't entirely sure how to go about building and marketing your online shop? Why not consider enrolling in one of these killer business ecommerce online courses?
These classes are compiled online to guide you through the many opportunities and struggles you'll encounter as a internet professional. From courses that guide you through the intricacies of analytics to classes that are there to walk you through the complex arena of social media, we've put together a daring list of the top courses for ecommerce.
In fact, many of them are posted online for free.
That said, you can also find several paid online courses that are packed with goodies to expand your online store and scale up in the process. The coolest part is that you can write these off as business expenses on your tax documentation.
Therefore, keep reading to learn about the best online ecommerce courses out there, and feel free to check out some of the free resources we have scattered throughout the Ecommerce-Platforms website as well.
General Ecommerce, Business and Entreupunership Courses
The MIT OpenCourseWare website is filled with free online classes, so we recommend going to the search bar and typing in exactly what you'd like to learn about. You can find social media and ecommerce courses, along with marketing and supply chain management options for those who are looking to get a taste of the education that some people find at MIT.
This is a Udemy class that has rather high ratings, and it includes 80 lectures with WordPress tips, email marketing courses, Facebook page creation and more. Skype support is offered if you want, and you can even chat with other people who are in the class.
University of the People is another free online course offering, and it provides a wide selection of things to learn. Sign up for whatever you want, and follow along however quickly you'd like. Although the ecommerce courses are limited right now, you can search for things like marketing and social media.
The Ecommerce Training Academy is one of our favorites because it covers everything from social media to eBay. Learn about how to market yourself on Facebook, and even check out their blog, which has some free resources.
The Small Business Association provides quite a few resources, but the video courses are also offered for free, and you can locate classes for taking your product to market, understanding your customer and growing an established business.
The Khan Academy is growing in popularity, because it has free courses for anything from science to business. We recommend the entrepreneurship classes, but you can also find links to social media and business cycle classes.
We'll link to quite a few Shopify courses in this article. It doesn't matter if you use Shopify or not, because this free resource goes into how you can make a business plan, along with financial, marketing and operations plans. Overall, it's one of the more complete courses out there.
The Foundations of E-Commerce class isn't always running, but you can add it to your Watchlist for the next semester. Learn about disruptive technologies, and see how companies can tap into the plentiful resource that is social media.
Here's a nice course that includes advice from some of the biggest names in ecommerce. For example, you learn about finding a muse from Tim Ferriss, along with how to launch a fashion business from Daymond John of Shark Tank.
This one is all about building a successful online business, where it outlines areas like Google Analytics and SEO. The course starts by introducing the techniques on how to get your website found on Google, then it goes all the way into how you can use reports and analytics for predicting things in the future.
If you're not familiar with Lynda, it's a place where they have tons of video courses about just about every topic. The ecommerce page has classes for WordPress selling, lead generation fundamentals and eBay for people who want to sell online.
Here's a course that uses examples of how companies are using the Internet to get their marketing materials out there. You'll figure out how to examine the Web as an advertising medium, while also figuring out the tools needed to make your site relevant online.
Econsultancy provides a valuable page filled with courses for you to choose from. The first course has information about improving your conversions, and you can also find classes for persuasive design, usability and online retailing in general.
Ecommerce Marketing and Lead Generation Courses
The Drive Customer Behavior Online course allows you to master marketing concepts and tools that you would generally have to use when building an online business. This is actually part of the University of Illinois iMBA Program, so you know you're learning from the top minds.
Here's another in-depth guide from the folks at Shopify. They basically help you understand how to make a content marketing plan based on what Google, and your customers, want to see. This is a completely video-based class, and you don't have to pay a dime.
The Introduction to Marketing Course is great for beginners who may not have gone through a marketing class in college. You'll compare different types of marketing to each other, and see how to implement marketing strategies for your own business.
AdSense will eventually come into play if you have an online store, so we recommend enrolling in a class like this to see exactly what you need to do when making your ad campaigns. Since most people find companies through search engines, this is a huge one to look at.
Having trouble making your first sale? This Shopify course walks you through various scenarios that may prevent you from finding that first customer. It talks about all the outlets you can touch on such as YouTube, LinkedIn, your website and more.
The Fundamentals of Marketing Your Business Online course covers area like building a landing page, using Google Analytics and connecting your organization with Google Apps for Business.
Although this is an older course, we recommend taking a look at this one, since it's free and it comes from the highly useful ViperChill community. The video class outlines everything from finding a niche to generating traffic and content.
Search Engine Optimization Courses
We talked a little bit about Lynda above, but this SEO course is certainly an option for you to look into. It starts by telling you about SEO, and then it goes into areas like creating buyer personas, harnessing page titles and eliminating duplicate content.
This is straight from the folks you want to appease the most. It's a completely free course provided from Google, so get in there and read through the quick class to understand exactly what they are looking for.
Although this isn't exactly a course, it's a wonderful place to start if you're currently pressed for time. Learn about which links are actually valuable to your website, along with on page ranking factors that you should take into consideration.
This is a great course to look at if you have no idea where to start with SEO. It's free, and it answers your most basic questions about search engines. You'll also learn about keyword research, Google penalties and more.
Your UX is going to play a large role in how the search engines view your website. Therefore, we recommend checking out this user experience course to learn about information, interaction and visual design.
The Three Hour SEO Course for Beginners begins by telling you more about SEO. It then moves onto topics like keywords, what Google likes and what Google doesn't like. Social media and auditing your website are also crammed in there.
We recommend this course because it has over 50 lectures, all of them covering just about everything you would need to know about SEO. Areas like PageRank, off page optimization, recovering from bad links and mobile SEO are all covered in this in-depth class.
Social Media Marketing Courses
Want to become an expert in social media marketing? This is a great place to start since it offers information about Facebook, Twitter, blogging, and podcasting. You'll discover guides on image sizes and their strengths, along with how to use autoresponders to automatically answer emails.
Most online stores are interested in expanding to bring in international business. However, working with customers and suppliers across the globe is completely different than working with folks right next door. You'll learn about copywriting, social media, legal implications and more.
For a small fee you gain access to 80 lectures, all of which outline different social media techniques. It goes into platforms like Google Plus, Facebook, Instagram and Twitter.
The Online Marketing Institute has quite a few videos for you to follow along with if you're not that well versed with social media. Some of the videos have information on sites like LinkedIn, Facebook, Twitter and Pinterest.
Reports, Data and Analytics Courses
The course called Understanding Data Analysis and Reports in Google Analytics provides details on how to get started with digital analytics, along with guides for collecting actionable data with the tool. Navigating conversion reports is a key factor as well.
If you really want to show your customers personalized customer service, segmentation is the key. Not only is segmentation shown to improve your conversions, but it makes your customers happier as well.
This is another course from Google, and seeing as how most of the tools you're going to use for your ecommerce shop will be from Google, it's not a bad idea to sift through this information. You'll begin with some assessments and move onto some solid videos to guide you through Google Analytics.
Dropshipping is somewhat of an art. You basically partner with suppliers who store and ship products to your customers without requiring you to do anything in terms of logistics. It can be tough to start a store like this from scratch, but established businesses have found success.
Shopify also offers a dropshipping guide if you'd like to dabble with this course. It's a free class, and it covers everything from the supply chain to the elements of success.
The DropshipLifestyle site is an entire website with dropshipping courses, so if you're certain that this is the route you want to take, consider signing up for some of the classes. Class titles include, but are not limited to, PPC AdWords, building your dropshipping site and finding suppliers.
Ecommerce Law Courses
Ever wonder if you're following trademark, privacy and business structure rules? This course covers the legal implications for countries like the US, UK, New Zealand, Canada and Australia.
Which of These Courses Can You See Trying Out?
There you have it! These are the best ecommerce online courses you can find, so feel free to get started with the free options. After you've understood some of the basics, select a couple of the paid courses, choosing topics that you could improve on right now. If you have any questions about the ecommerce courses outlined above, drop a line in the comments section below!
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