Returns are unavoidable in ecommerce.
Whether you’re selling through major marketplaces like Amazon or Etsy, running a niche multi-vendor platform, or scaling your own DTC brand with marketplace functionality—returns come with the territory.
And how you manage them often determines how customers perceive your brand, how sellers stay loyal to your platform, and how much profit leaks from your operations.
In the past 12+ years working in ecommerce—advising marketplaces, SaaS platforms, and scaling brands—I’ve seen the full range: companies drowning in manual refund processes, sellers losing money over unclear policies, and platforms getting buried in chargebacks from mishandled return issues.
But I’ve also seen the other side: teams who build clean, fair, and efficient return systems that increase customer trust, reduce overhead, and even recover revenue.
This guide brings together the exact return management strategies I’ve seen work over and over again.
Continue reading “How to Manage Returns in a Marketplace: A Practical Guide for Ecommerce Teams”
