Wix and Volusion are two well-known ecommerce platforms, each offering tools to help you sell online — but which one actually delivers the better experience?
After extensively researching both platforms and testing their features firsthand, I’ve come to a clear conclusion: Wix is the stronger overall choice for most ecommerce businesses.
While Volusion does offer a few advanced inventory management tools, Wix delivers better value, easier setup, and more flexibility — especially if you're starting or scaling a small to mid-sized store.
Wix vs Volusion: Quick Verdict
Wix – Best overall, ideal for new and growing stores
Volusion – Best for complex inventory needs (but lacks usability and speed)
In this comparison, I’ll break down how these two platforms compare across key areas like pricing, design, sales features, performance, SEO, and support — and explain why Wix comes out on top.
Updated: 10/27/25
Quick Comparison: Wix vs Volusion
Get a quick summary of how Wix and Volusion stack up:
| Feature | Wix | Volusion |
|---|---|---|
| Best For | Small to medium ecommerce stores | Inventory-heavy ecommerce |
| Starting Price (USD) | $27/month | $35/month |
| Ease of Use | Beginner-friendly | Requires more technical skill |
| Template Selection | 800+ modern templates | ~50 templates |
| Sales Features | Strong with apps and POS | Good for inventory & CRM |
| SEO Tools | Advanced and user-friendly | More limited and outdated |
| App Marketplace | 300+ apps | Limited third-party integrations |
| Mobile Optimization | Excellent | Inconsistent |
| Support Quality | Reliable 24/7 | Mixed user feedback |
| Free Trial | Yes, 14 days | Yes, 14 days |
Best for Pricing: Wix Offers Better Value
Wix and Volusion offer similar monthly plans, but Wix includes more features out of the box — especially on its lower-tier plans.
This makes it more cost-effective for most store owners.
Wix Pricing (Billed Monthly)
| Plan Name | Price | Key Features |
|---|---|---|
| Business Basic | $27/month | Secure online payments, 20GB storage |
| Business Unlimited | $32/month | Subscriptions, 35GB storage |
| Business VIP | $59/month | Priority support, 50GB storage |
There are no additional transaction fees outside standard processing (Stripe, PayPal, etc.). Plus, all plans include free SSL, abandoned cart recovery, and full access to the Wix App Market.
Volusion Pricing (Billed Monthly)
| Plan Name | Price | Sales Limit | Notable Features |
|---|---|---|---|
| Personal | $35/month | $50K/year | Basic inventory and product tools |
| Professional | $79/month | $100K/year | CRM, abandoned cart, more integrations |
| Business | $299/month | $500K/year | Priority support, API access |
While Volusion doesn’t charge transaction fees, several essential ecommerce features are locked behind the $79/month plan and above.
The Winner: Wix
Wix gives you more ecommerce functionality at a lower starting price, making it a better value for most sellers.
Best for Selling Online: Wix Is More Versatile
Both platforms are built to help you sell online, but Wix offers more versatility — especially when it comes to features like POS, mobile checkout, and multichannel selling.
Wix Sales Features
Wix includes:
- Abandoned cart recovery (on all ecommerce plans)
- Product variants and inventory tracking
- Subscription payments (via apps)
- Native Point-of-Sale (POS) for physical stores
- Advanced product filtering
- Gift cards, discount codes, and loyalty tools
- Integration with Instagram and Facebook shops
You can also expand your store’s functionality through the Wix App Market, which offers tools for dropshipping, print-on-demand, customer reviews, and more.
Volusion Sales Features
Volusion provides:
- Inventory matrix and low-stock alerts
- CRM features for managing customer data
- Returns and RMAs system
- Real-time shipping rates from UPS, USPS, FedEx
- Discount and coupon management
- Storefront reporting and analytics
Volusion excels in backend order management but lacks flexibility for omnichannel selling or modern POS systems. Plus, its CRM tools are only available on higher plans.
The Winner: Wix
Wix gives you more ways to sell and grow without needing expensive third-party tools or high-tier plans.
Best for Design & Templates: Wix Leads with More Options
Design is crucial for brand trust and user experience. Wix’s templates are more modern, mobile-friendly, and easier to customize than Volusion’s.
Wix Templates
Wix has over 800 professionally designed templates, including:
- Fashion & Apparel
- Electronics
- Home & Decor
- Food & Drink
- Health & Beauty
Templates are fully customizable using Wix’s intuitive drag-and-drop editor. You can tweak every visual element, including mobile-specific designs.
Volusion Templates
Volusion offers around 50 templates, many of which are outdated. Only 11 are free — the rest cost $180–$250 each.
Limitations with Volusion templates:
- Fewer customization options
- No drag-and-drop interface
- Requires HTML/CSS for deeper edits
The Winner: Wix
With more templates, better mobile optimization, and full design control, Wix is the better choice for storefront design.
Best for SEO: Wix Has the Edge
Both Wix and Volusion support basic SEO tools, but Wix goes much further — making it easier to build traffic organically.
Wix SEO Tools
Wix includes:
- Customizable meta titles/descriptions
- Clean URL structure and redirects
- Schema markup for product listings
- Alt text for images
- Mobile-first designs
- SEO Wiz (guided setup tool)
- Semrush integration for keyword insights
These features come built-in with no extra cost or need for apps.
Volusion SEO Tools
Volusion offers:
- Meta titles and descriptions
- 301 redirects
- Sitemap generation
- URL customization
However, its SEO interface is more technical and harder to access. Mobile performance (a Google ranking factor) is also weaker due to slower load times.
The Winner: Wix
Wix supports more modern SEO tools out of the box and has a better mobile speed score — both essential for organic visibility.
Best for Performance: Wix Sites Load Faster
Page speed directly affects bounce rate, conversion rate, and search ranking. Wix performs better here.
| Platform | Avg Load Time (Desktop) | Avg Load Time (Mobile) |
|---|---|---|
| Wix | 2.3 seconds | 2.8 seconds |
| Volusion | 4.1 seconds | 5.2 seconds |
Wix uses:
- Global CDN
- Optimized image delivery
- Auto-scaling servers
- Built-in caching
These tools work together to ensure faster load times across devices and locations. As a result, Wix stores typically perform better in speed audits and provide a smoother experience for mobile shoppers.
Volusion struggles due to an older infrastructure that hasn't kept up with modern standards. Its servers lack modern caching systems and mobile optimization features, which slows down both the admin panel and customer-facing storefronts.
This can lead to higher bounce rates and abandoned carts, especially on mobile — where most ecommerce traffic comes from today.
The Winner: Wix
Wix is faster and more optimized for mobile shoppers.
Best for Inventory Management: Volusion Offers More Advanced Tools
If inventory is the backbone of your business — especially if you're managing large product catalogs or complex variations — then how a platform handles inventory management becomes a top priority.
Volusion Inventory Management
Volusion was built with product management in mind, and it still stands out in this area. Here’s what you get:
- Inventory matrix with support for multiple product options (like size, color, and material)
- Low stock alerts and real-time inventory syncing
- Product import/export tools for large catalogs
- Support for bulk editing via CSV files
- Built-in RMA (Returns Merchandise Authorization) system
- Multi-warehouse support (on higher-tier plans)
These features are designed for store owners with high SKUs or advanced operational needs. If you’re managing hundreds or thousands of items, or you sell bundles or kits, Volusion makes it easier to keep everything organized and accurate.
However, many of these tools are only available on the Professional ($79/month) or Business ($299/month) plans, which makes it less accessible for newer stores.
Wix Inventory Management
Wix includes inventory features that are more than enough for most small to mid-sized stores:
- Unlimited products with support for variants and SKUs
- Inventory tracking per product or variant
- Stock level notifications
- Product collections and filters
- Digital products support
- Inventory automation through apps (e.g., for dropshipping or print-on-demand)
Wix also allows for inventory syncing across sales channels, including POS and social media platforms. While it doesn’t have a built-in RMA system like Volusion, many of these features can be added via apps — which are easy to integrate without development help.
The Winner: Volusion – for complex inventories
Best for App Integration: Wix Has the Better Ecosystem
Wix’s App Market allows for seamless feature expansion without hiring a developer.
Wix App Market
Over 300+ apps including:
- Print-on-demand: Modalyst, Printify
- Dropshipping: Spocket
- Email marketing: Mailchimp, Klaviyo
- Analytics: Visitor Analytics, Google Tag Manager
- Loyalty programs: Smile.io
Most apps are plug-and-play and integrate with your store in minutes.
You don’t need any technical skills to install or configure them, which makes it easy to scale your store’s functionality as you grow. Many apps also offer free tiers, so you can test new features without increasing your monthly costs.
Volusion Integrations
Volusion doesn’t have a true app marketplace. You’ll need to rely on third-party developers for features like:
- Reviews
- Upsells
- Subscriptions
- Live chat
That adds complexity and cost. It also means you’re more dependent on custom solutions, which can lead to inconsistent performance and longer development timelines.
For small teams or solo store owners, this can become a major bottleneck.
The Winner: Wix
Wix offers a full ecosystem to grow your store quickly without dev support.
Best for Customer Support: Wix Is More Consistent
Support becomes critical when issues come up. Here’s how both platforms stack up.
Wix Support
- 24/7 callback support
- Email tickets
- Huge Help Center with guides and video tutorials
- Active community forum
Support is easy to access directly from your dashboard, and response times are generally fast, even during peak hours.
Wix also regularly updates its help documentation, so you’re more likely to find accurate, up-to-date answers without needing to contact support.
Volusion Support
- 24/7 chat and email on higher plans
- Phone support (Professional and above)
- Help Center with some documentation
Many users report long response times and outdated guides from Volusion. Support quality has declined in recent years.
The Winner: Wix
More consistent support options and faster response times make Wix the safer bet.
Final Verdict: Wix Wins for Most Ecommerce Sellers
Here’s how things stand after testing and comparing each platform:
| Category | Winner |
|---|---|
| Pricing | Wix |
| Sales Features | Wix |
| Design and Templates | Wix |
| SEO Tools | Wix |
| Performance | Wix |
| App Integrations | Wix |
| Customer Support | Wix |
| Inventory Management | Volusion |
Wix is the better all-round ecommerce platform. It’s faster, easier to use, more scalable, and gives you more for your money.
Volusion still holds some ground for stores with complex inventory needs, but its interface, performance, and support limitations make it hard to recommend for most sellers today.
If you're looking for an ecommerce platform to build and grow your business, Wix is the clear choice.
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