Quick answer:
CPG Marketing, or “Consumer Packaged Goods Marketing” refers to the methods companies use to advertise perishable goods which need to be frequently replenished. CPG products are the items consumers use on a daily basis, which require routine replacement.
If you’re one of countless retailers selling “consumable” products, like food, beverages, household cleaners and toiletries, you may have encountered this term before. CPG Marketing focuses on the activities and methodologies consumer packaged goods companies use to raise brand awareness, influence customer behavior, and increase sales.
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