If you’re using Printful to fulfill orders, you’ve probably wondered: Can I sell bundles?
Short answer? No, Printful doesn’t have a bundling feature.
But that doesn’t mean you can’t sell bundles. You just have to set them up manually using Shopify and a third-party app like Simple Bundles & Kits.
And trust me, if you’re not bundling, you’re leaving money on the table.
I’ll show you how to do it—step by step.
Why You Should Sell Bundles
Bundling is one of the easiest ways to increase your store’s average order value (AOV)—which means more profit per sale.
Instead of selling one T-shirt for $25, why not sell a bundle of three for $65? The customer gets a deal, and you make more per order without extra marketing costs.
This works because of a simple human principle: people love deals. They see a discount on a bundle and assume they’re getting more value—even if the profit margin stays the same (or even increases) for you.
Bundling also helps with decision fatigue. Instead of customers having to scroll through 50 products, you give them a pre-selected set of items that work together. Less thinking, faster checkout.
And the best part? Studies show bundling can increase profits by up to 50% when done right. That’s not just theory—it’s real data.
But let’s be real: Printful doesn’t make this easy. That’s why we need a workaround.
The Problem: Printful Doesn’t Have Bundling
Here’s the problem: Printful treats each product as an individual order.
That means:
- No automatic multipacks (each item is listed separately)
- No built-in bundle discounts
- No combined shipping if products come from different warehouses
So if a customer buys two T-shirts and a mug, Printful processes them as three separate orders. That’s a problem if you’re trying to sell bundles because:
- Customers expect one package, one shipping fee.
- They might feel confused when items arrive in separate shipments.
- You can’t apply a bundle discount within Printful.
This is frustrating because other print-on-demand platforms (like Gelato or SPOD) offer some form of bundling. But Printful has the best product quality and integrations, so switching platforms isn’t always the best move.
So, how do we fix this? Shopify + a third-party app.
The Solution: Shopify + Simple Bundles & Kits
If you’re on Shopify, there’s a third-party app that solves this problem: Simple Bundles & Kits.
Here’s why I recommend it:
- Free plan available (create up to 3 bundles, process 500 orders per month)
- Automates bundle creation
- Infinite Options for bundles with multiple sizes/variants
There’s also a $24/month plan, but the free version is enough to get started.
Why not just create bundles manually on Shopify without an app?
You could, but it’s a mess. Without an app, you’d have to:
- Track bundle orders manually
- Create custom discount codes for bundles
- Fulfill one-by-one inside Printful
That’s too much work. Let Simple Bundles & Kits do the work.
Step-by-Step: How to Create Printful Bundles on Shopify
1. Install the Simple Bundles & Kits App
- Go to the Shopify App Store
- Search for Simple Bundles & Kits
- Click Install
The installation is easy but what’s more important is making sure your Shopify store is bundle ready before you install the app.
Check your pricing strategy, product selection and shipping options. A poorly planned bundle can actually hurt your margins if you don’t price it right. You want to make sure your bundle pricing gives customers a reason to buy more without eating into your profit.
2. Choose Your Bundle Type
Once installed click “Build Bundle” and choose one of two options:
🟢 Simple Bundle – For fixed size sets (e.g. 3 piece wall art set) 🟢 Infinite Options Bundle – For bundles with multiple sizes or colors (e.g. hoodie + T-shirt set)
If you’re not sure which one to choose think about how much customization your customers will expect. If you’re selling a pre-curated gift set the Simple Bundle is perfect.
But if customers need to pick different sizes or colors for each item in the bundle Infinite Options is the way to go. The goal is to make the buying process smooth so always consider what makes sense for your audience before you set it up.
3. Creating a Basic Bundle (Fixed Set of Items)
Example: 3 piece wall art set
- Select Simple Bundle
- Click Create New Bundle Product
- Add a title (e.g. “Minimalist Wall Art Set”)
- Set a discount (e.g. 10% off vs buying separately)
- Add the products to the bundle
- Click Save and Continue
One important thing to remember is that bundled pricing should feel like a deal but still be profitable. Sellers make the mistake of offering too big of a discount and cutting into their margins.
Instead of a straight percentage discount you could position your bundle as an “Exclusive Set” or “Limited Edition Pack” to create perceived value without slashing prices. Sometimes it’s not about giving the biggest discount—it’s about making the bundle feel special.
4. Creating an Advanced Bundle (Multiple Sizes/Variants)
Example: Yoga leggings + sports bra bundle with size options
- Select Infinite Options Bundle
- Click Create New Bundle Product
- Add a title (e.g. “Activewear Set – Leggings & Sports Bra”)
- Combine the pricing of both items and add a discount
- Click Add Products and select both items
- Rename the dropdown options (e.g. “Legging Size” and “Bra Size”)
- Click Save
For advanced bundles the user experience is everything. If a customer gets confused on how to select their options they might abandon their cart.
Make sure each dropdown menu is clearly labeled and test the checkout process to make sure everything flows smoothly.
A well structured bundle with easy options will increase conversions, a confusing setup will cost you sales.
5. Adding Product Photos
Customers need to see what they’re buying so you’ll want to create a mockup image that shows the full bundle.
Here’s how:
- Go to Printful > Stores > Your Store
- Click Settings > Download Mockups
- Use a design tool (Canva, Photoshop) to combine the mockups into one image
- Upload the new mockup to Shopify > Products > Your Bundle
Another pro tip—use lifestyle images instead of just product mockups. If you’re selling a fitness bundle show someone wearing the leggings and sports bra together. If it’s a home decor bundle show the full set in a real setting. Customers respond better to real-life scenarios and this can boost conversions significantly.
6. Shipping & Inventory Considerations
Important note: Printful ships items separately if they come from different warehouses.
If you’re bundling:
- A hoodie (from a U.S. warehouse)
- A mug (from a European warehouse
Your customer will get two separate shipments.
To avoid confusion add a note in the product description like:
“This bundle includes multiple items, which may ship separately depending on availability.”
One way to reduce shipping confusion is by only bundling products that come from the same warehouse.
If possible check where Printful’s warehouses are located and pick products that will be shipped together. This reduces extra shipping costs and gives a better experience to the customer because they’ll get everything in one package.
7. Making More Money with Bundles
Once your bundles are live here’s how to make even more:
- Upsells & Cross-Sells – Show related products during checkout (e.g. “Add a matching cap for $15!”)
- Limited-Time Discounts – Create urgency with time-sensitive deals (e.g. “Bundle offer expires in 24 hours!”)
- Offer a Digital Bonus – Add value without extra cost (e.g. “Get a free styling guide with this bundle!”)
One more high-converting strategy is to create a “Best Value” bundle that compares to individual products. Show a price breakdown like:
- 1 T-Shirt = $25
- 2 T-Shirts = $45
- “Best Value” 3-Pack = $60 (Save $15)
This kind of tiered pricing makes people buy the highest bundle and you get more money with no extra work.
Final Thoughts + Next Steps
Printful doesn’t support bundling, but that doesn’t mean you’re out of options. By using Shopify + Simple Bundles & Kits, you can increase your store’s average order value (AOV), boost customer satisfaction, and drive more sales—without changing your fulfillment process.
At the end of the day, bundles are a proven way to make more money per customer. You’re not just selling individual products—you’re selling an experience, a curated collection, or a better deal that makes it easier for customers to buy more in one go.
The key is setting up your bundles the right way and positioning them as high-value offers.
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