Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire.
Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encountered on your site.
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