Shopify vs Teespring (2023): What’s the Best Way to Sell Print On-Demand Merch?

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An author needs a way to sell merchandise. As does a podcast host. As does an Instagram influencer. The best way to go about selling merchandise is by using an ecommerce platform with print-on-demand capabilities. Shopify is one, and Teespring is another.

In this comparison of Shopify vs Teespring, we lay out their dramatic differences, and help you decide whether it’s best for your business to use a powerful, fully featured ecommerce platform (like Shopify), or a simplified, extremely beginner-friendly print-on-demand (POD) system like Teespring.

What is Shopify?

Shopify is an all-in-one ecommerce platform where you sign up for a monthly subscription to receive everything from web hosting to site design tools, and a full ecommerce store to integrations with POD product sourcing apps.

the Shopify homepage

As one of the most popular ecommerce platforms on the market, Shopify isn’t exactly a direct competitor to Teespring. However, you can use Shopify to achieve the functionality provided by Teespring, like:

  • Turning your creative ideas into products
  • Selling physical and digital products
  • Making and selling print-on-demand merchandise
  • Selling on social channels
  • Launching an online store
  • Printing and fulfilling products through the platform (print-on-demand)

You’ll learn how Teespring is a print-on-demand fulfillment service for creators (with other elements like social selling and a marketplace for listing products). Shopify is much more than that. You can customize every aspect of your Shopify store, sell on marketplaces like eBay and Amazon, list products in different geographical markets, install apps, and complete your fulfillment (or partner with third-party logistics companies).

So, Shopify may seem like it’s all too much if you’re simply trying to create merchandise and have it printed and fulfilled by another company. Or, you may find that Shopify is a more flexible system that gives you increased control over your creator merchandise.

What is Teespring?

Teespring isn’t what we’d call an ecommerce platform, but rather a print-on-demand service and marketplace for creators and influencers who want to make products without having to find a supplier, manufacturer, storage facility, or delivery company.

Shopify vs Teespring

All of that gets handled with Teespring.

Here’s how it works:

  1. You sign up for a Teespring account for free.
  2. Upload your designs or logos and place them on a wide range of merchandise options, like apparel and accessories. You can also upload and sell digital items like iPhone screen or Notion templates.
  3. List those products on your storefront from Teespring, in the Teespring marketplace, or on social accounts.
  4. When a customer purchases an item, money gets sent to your account, and Teespring goes to work printing your products (digital products get sent to customers immediately).
  5. Teespring packages the items and ships them to customers.

Overall, Teespring functions like a hybrid between dropshipping, print-on-demand, and a marketplace, seeing as how you only have to upload your designs to products. Teespring handles all the storage, packaging, and shipping. Along with that, Teespring offers a wonderful product design suite, and tools for selling through an online store or social channels.

Shopify vs Teespring: Our Comparison

In this comparison, we look at these categories to determine which platform is best for your business:

  • Features
  • Pricing
  • Templates
  • SEO
  • Customer Support

Since they’re not directly comparable products, we’ll be sure to indicate the types of businesses that should steer towards one or the other. For instance, there’s no reason to go with Teespring if you need to purchase products wholesale and work with a third-party logistics company. On the other hand, Shopify starts to make less sense for creators who require the simplest possible print-on-demand solution.

Keep reading to explore the differences between Shopify and Teespring.

Shopify vs Teespring: Features

To begin, we want to directly compare the main features of Shopify and Teespring. This is one of the most important sections, since skimming through the feature lists should give you a solid idea of which platform is right for you.

Shopify Features

  • Online store with a high level of customization
  • Included hosting
  • Custom domains
  • Templates to start your design
  • Apps to use print-on-demand services: Printify, Printful, SPOD, and more
  • Physical and digital product sales
  • Additional options for third-party fulfillment, product sourcing, dropshipping, and wholesale buying
  • Fraud analysis
  • Discount codes and gift cards
  • Abandoned cart recovery
  • Analytics
  • Multiple sales channels like social sites and marketplaces (like Etsy and Amazon)
  • Provided point of sale software
  • Built-in marketing tools for promotions, social advertising, and email marketing
  • Built-in payment processing

Teespring Features

  • Online storefront with basic customization
  • Included hosting
  • Custom domains
  • One standard template design that you can adjust to fit your brand
  • Built-in print-on-demand tools, provided entirely through Teespring (including fulfillment)
  • Physical and digital product sales
  • Discount codes
  • A selection of 180+ products to design
  • Selling on social channels
  • Direct access to the Teespring marketplace
  • Built-in payment processing

The Winner: Shopify

There’s no doubt that Shopify has more features than Teespring (and they’re more powerful features). Yet, you should keep in mind that that might not always be a good thing, depending on your business.

If you’d like the most powerful, intuitive, and user-friendly commerce platform on the market, go with Shopify. If all you want is the simplest print-on-demand setup possible (with social selling and an online store), go with Teespring. Shopify is the go-to for growing online businesses, but creators may find it all too complicated.

Shopify vs Teespring: Pricing

Pricing for ecommerce solutions come in many forms. We must look at any recurring subscription fees, along with transaction fees, theme costs, and how much you’ll spend to make a product.


Shopify has a monthly subscription fee for access to its entire suite of ecommerce features.

There are several plans:

  • Starter: Base price of $5 per month for embeddable products (for creators to put on a blog or social sites), a landing page, link shortener, and selling on social media. This is not a complete online store with built-in checkout, but a way to add custom products to an existing site, or social media. It’s great for creators and influencers.
  • Basic: Starting at $32 per month for a complete online store, basic reports, shipping discounts, abandoned cart recovery, and much more.
  • Shopify: Starting at $92 per month for standard reports, 5 staff accounts, decreased credit card fees, and much more.
  • Advanced: Starting at $399 per month for advanced reports, 15 staff accounts, decreased credit card rates, duties and import taxes, and more.
  • Shopify Plus: Starting at $2,000 per month for a fully customizable enterprise store.

Moreover, you must consider pricing for:

  • Credit card processing: The standard is 2.9% + $0.30 per transaction (there’s an extra transaction fee if you don’t use Shopify Payments).
  • Themes: Ranging from Free to a onetime fee of $200-$500.
  • Apps: Anywhere from Free to several hundred per month, per app.
  • Print-on-demand: The cost of products varies depending on the item. The good news is that you can price shop with dozens of print-on-demand apps available (whereas with Teespring, you’re stuck with whatever product costs they have).


It’s free to sign up for Teespring and launch an account (similar to how a print-on-demand app like Printful works in Shopify).

It’s truly a “no upfront cost” solution, considering you only start paying Teespring when you make sales.

Teespring makes money with its print-on-demand services. So, merchants set pricing for the products they sell, and keep 100% of the profits.

However, each product you design and print has a cost—often much higher than what you’d pay from a per-unit perspective with wholesale buying.

These costs vary, but here are some examples (at the time this article was written):

  • Classic Men’s T-shirt: Costs $16.50 (recommended selling price of $23.99-$26.99)
  • Classic Pullover Hoodie: Costs $31.95
  • Indoor Pillow: Costs $19.50
  • Puzzles: Cost $30.00
  • Dog feeding mat: Costs $17.78
  • Notebook: Costs $14.00
  • Apple Watch Band: Costs $24.00
  • Yoga Mat: Costs $43.50
looking at the cost of a shirt on Teespring

Payment processing fees are set to 0% for physical products on Teespring.

Digital products, on the other hand, have a processing fee of 10% + $0.40.

That’s a hefty fee, and it’s much higher than the credit card fees from Shopify. However, you’re not paying a monthly subscription with Teespring, so you save money upfront, especially if you’re not selling anything yet.

The Winner: Teespring

Teespring is entirely free to use until you start selling products. Even then, you’re making money with the sales, so all profits still go to you, the merchant. This makes it a much stronger proposition for keeping upfront costs low.

Shopify is affordable, especially considering the number of features you receive. When compared to Teespring, however, the monthly fees make it far pricier.

Keep in mind, that you should compare Teespring’s product costs with print-on-demand apps in Shopify, like Printful and Printify. It’s the product costs that will really cut into your profits. It’s very possible, for example, that some Printify products + the Shopify subscription fee is cheaper than Teespring product costs. But it entirely depends on the item.

Furthermore, you may find that the digital product processing fee of 10% +$0.40 ends up being more money than the Shopify subscription + its 2.9% + $0.30 credit card rates. Only a calculation based on your store’s sales will provide that answer.

Teespring vs Shopify: Templates

When talking about templates, we’re referring to the pre-made online store designs provided for building a professional website without any coding knowledge. These are crucial for launching an online store in a matter of minutes, and minimizing development costs.


Shopify offers 120+ themes for you to choose from when building an online store. They’re professional, beautiful designs with drag-and-drop editing tools so that you don’t have to manipulate any code. As a result, merchants can launch an impressive ecommerce store within a matter of minutes.

There are 11 free themes, along with 112 premium themes, ranging from $200-$500 (one-time fee). Not only that, but each theme has several presets, which drastically change the designs. This means Shopify actually has more like 350+ theme versions to construct a site.

templates from Shopify

Categories for the themes include:

  • Arts
  • Books
  • Clothing
  • Hardware
  • Home and decor
  • Outdoor and garden
  • Restaurants
  • Services
  • Toys and games
  • Many more

From sticky headers to breadcrumbs, and quick views to stock counters, each theme comes with its unique set of features, so you must browse through to figure out the themes that work best for your business.

Overall, the themes from Shopify are easy-to-use, visually appealing, and affordable enough for building anything from a shop with 1,000 products to a print-on-demand store.


Teespring is a marketplace before anything else. Yes, it offers custom domains for your online store, but every storefront within the Teespring marketplace is almost exactly the same, at least the general design.

That’s because Teespring only provides one prebuilt template.

the main Teespring template

Having said that, merchants receive settings to customize:

  • The logo
  • Background colors
  • Text colors
  • Social links
  • Navigation
  • Hero banner
  • Products
  • Footer
  • Button colors

As you can see, there are branding aspects to Teespring. However, comparing the template selection of Teespring to Shopify is a little unfair. Teespring strives to make design as simple as possible. You get a standard storefront design and immediate access to the Teespring marketplace (where there are millions of people shopping). Shopify, on the other hand, provides templates for making an entirely unique ecommerce store.

Winner: Shopify

There’s no contest here. Shopify has over 120 storefront templates for all sorts of industries, and with various customization features. Teespring is easy to use, but you only get one template with a handful of customization settings.

You may, however, find that the extreme simplicity of Teespring is what’s needed for your brand, so don’t rule that out.

Shopify vs Teespring: SEO

Comparing the SEO of Shopify vs Teespring is a little tricky, since they work so differently. Take a look below to learn why.


Shopify gives merchants a solid set of SEO settings for things like submitting sitemaps, listing products on Google Shopping, optimizing keywords, and automatically generating meta titles and descriptions for pages.

Not only that, but Shopify user have access to the Shopify App Store, which includes several search engine optimization apps for analyzing where you can improve for better search engine results.

editing image alt text for Shopify vs Teespring

You’ll also notice that Shopify offers alt tags for images, boosting SEO potentially further.


With Teespring, every merchant is part of its marketplace network. You start with a Teespring subdomain, and have the option to attach a custom domain. However, there are no SEO control tools available to sellers.

That’s because all the SEO work is done by Teespring. They’ve optimized their marketplace to show relevant products on Google, and push potential buyers to the right pages. So, there’s not much to think about in terms of SEO, since you’re buying into the Teespring SEO infrastructure.

The Winner: Shopify

Some creators and individuals who run online stores will definitely find Teespring beneficial for SEO. After all, you don’t have to complete any work.

However, we like to see at least some SEO control, which Teespring lacks.

Shopify wins big in this category, but it also requires more manual work on your end. Yes, Shopify provides automated meta content, but that’s mostly all you get. You must go in to set alt tags for images. You need to optimize for keywords in your content. And you must use the tools to generate more customized meta data.

Shopify vs Teespring: Customer Support

Quality customer support from your ecommerce platform makes running an ecommerce business that much easier. It’s comforting knowing that you can reach out to a person through email or phone when your site goes down, or when there’s an issue processing payments.

Keep reading below to understand how Shopify and Teespring fare in the customer support realm.


Known for its robust library of online resources, Shopify is no slouch when it comes to providing its users indirect customer support.

By indirect, we mean the type where you’re not speaking with an actual person. There’s nothing wrong with indirect support, especially if you’re more the type to research and solve your own issues.

Shopify offers:

  • Community forums
  • A help center with tutorials and videos
  • A Shopify Expert center to hire freelancers and agencies to work on your site
  • Multiple social media channels (like Facebook, Twitter, and YouTube) for reading articles and watching videos
  • A blog with regular tips for building your brand

When it comes to direct, human customer support, Shopify offers support through the phone, email, a ticketing system, and a chat module in the Shopify dashboard. From our tests and user experience, Shopify’s customer support team is knowledgeable about the platform, friendly, and willing to help when you contact them.


With customers and sellers on both sides of its marketplace, Teespring actually provides two divisions of customer support. You’ll want to make sure you contact the Seller Support department to get someone to help you with a storefront.

For direct, human support, Teespring has live chat and email support options. Neither of these are available 24/7 (you must contact them during business hours, or wait until they get back). Shopify, on the other hand, provides much of its support at all hours.

As for indirect support, or the online resources available, Teespring has:

  • An FAQs section
  • A user community
  • Blog posts to learn how to run your business
  • Videos on YouTube
  • An email newsletter
  • A training center with articles in categories like “getting your first sale” and “promotional guides”

The Winner: Shopify

We’re happy with the amount of customer support from Teespring, but there’s no substitute for 24/7 support, and the fact that Shopify offers a phone line. Keep in mind, though, that Shopify tries its hardest to prevent you from calling that line, sending you through help center articles several times before showing you the phone number.

Which Platform Should You Use to Sell Merch?

It’s obvious that Shopify is the more feature-filled ecommerce platform, yet that’s not always what merchants want, especially if you’re a content creator looking for the utmost simplicity.

Here are our final recommendations based on when you should go with Shopify vs Teespring:

Go with Shopify if:

  • You’re okay spending money on a monthly subscription in exchange for countless ecommerce features and a true online store
  • You run a scaling online business that needs tools like abandoned cart recovery and gift cards
  • It’s important to keep credit card fees down as much as possible
  • You’re a content creator or influencer who wants more site design potential (in this case, you’d opt for a print-on-demand app like Printify or Printful)
  • You want the option to choose from hundreds of templates and apps
  • You’d prefer advanced control over site SEO

Go with Teespring if:

  • You’d rather have no monthly fees in exchange for potentially higher credit card rates
  • SEO, marketing, and website design is too involved for you (Teespring handles all of that for you)
  • You want access to a marketplace with millions of built-in buyers
  • You’re a content creator or influencer in need of a streamlined print-on-demand service

Have you tried Shopify or Teespring as a creator or entrepreneur? If so, share your thoughts on which one is better (Shopify vs Teespring) in the comments!

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.

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