How To Efficiently Run a Great Design Team

Building a design team that works well together can take years as designers can sometimes be a bit free spirited when it comes to their career path. For this reason you might have to allow your designers to work from home in order to keep an incredible talent. This is not uncommon but it does come with its own problems like lack of communication or the lack of a boss looking over your shoulder to make sure you finish before a big deadline. Managing any team is tough but managing creatives can be another challenge in itself. The following are tips to running a great design team in an efficient manner.

Do Weekly Goal Meetings

Photo by Nordnet Design Studio.

One of the most important things that you can do with designers is to have weekly goal meetings. At the beginning of the week there should be a meeting where everyone declares their productivity goals for the week. The end of the week should have a meeting to see where people missed and accomplished their goals. This will help in letting clients know when something will be done as a designer will not give unrealistic timetables for a project as they will be setting goals weekly. At this meeting it is important for you to ask what you can do better as well. As the manager of the design team it is your job to make their jobs as easy as possible. Whether this is automating the order process or sending a recap of client notes, efficient work starts with you as the manager.

Have Set Milestones

Every project should have set milestone at the completion of major portions of the project. This cuts down on the possibility that the designer went in the wrong direction or the client didn’t verbalize the project in the way that they wanted to. These milestones also make it easier to give the client a realistic deadline instead of a ballpark date. Make sure to build in days for edits into the project schedule as changing the scope of the project or asking for major edit can impact the schedule immensely.

Communicate Directly With Clients

The fact is that many design projects start out on the wrong foot because the designers do not get to directly speak with the client. The designer being able to ask the client about certain aspects of the project can be quite helpful as well. Putting them both in direct contact with each other is something that should be done carefully. Some clients tend to jump from idea to idea which can drive a designer insane. A weekly recap for the client that the designer could send over makes it easy for any small changes to be done then rather than at the end of the project which results in hundreds of little things to fix.

Dedicate Some Time To Self Education

Encouraging your designing staff to do self-education on all areas related to web design is extremely wise. Clients might ask the designer questions about SEO or other areas. Knowing these things and the differences between cloud and shared hosting can be important especially if the client takes the designer’s advice. Having well-rounded designers will also help them design with a better sense of SEO in mind or design for a better checkout system because of something they learned on ecommerce.

As you can see running a great design team in an efficient manner can be difficult. Wrangling in all of the different attitudes and working styles is going to be quite the challenge. It will take time to learn about the intricacies of your team so do not get discouraged if everything isn’t working to optimal levels at first. Keep evolving as a team and in no time you will be working at a high level.

Bogdan Rancea

Bogdan is a founding member of Inspired Mag, having accumulated almost 6 years of experience over this period. In his spare time he likes to study classical music and explore visual arts. He’s quite obsessed with fixies as well. He owns 5 already.