Building an ecommerce store may have fewer overheads than when you opt for a bricks and mortar store with a physical presence, but it does not make it a whole lot easier to be honest. With the necessity to get your brand or niche product known and visible to a global audience you have to be patient, but most importantly you need to be resourceful. To build up a catalog of repeat and loyal customers will take time, most especially when you are essentially an unknown entity; but there are ways to build confidence that won’t cost you a fortune and that will see your conversion rate begin to rise. Read on!
Although a paid ecommerce solution provided by an expert in the field would be the preferred method for building the confidence of your store, when you are working to a strict budget this method would prove too expensive. What you require are ways to entice your visitors to click and buy; the first and probably the most important way you can achieve this is by having a great looking and easy to navigate website.
Ensure your website packs a punch!
Cast your mind back to the retail market in traditional brick and mortar stores. Given the choice of shopping for a product at the same price in a dull and badly lit store and one that is bright and clean, you would always instinctively choose option B. So, it really goes without saying that the first impression and overall appearance of your eCommerce site needs to be impressive, and inspire confidence in who you are and what you do. Forget clutter and banners, and get down to the essentials of displaying what you have for sale in a clear and concise manner with a variety of secure payment options for customers when they arrive at the checkout of their shopping cart.
Be flexible and accomodating with your payment options
Giving plenty of different payment options is a great way to bring in more customers, and this means offering payments from both payment portals such as Pay Pal as well as the option to pay by credit or debit card. In the past, the option to add credit and debit cards was one that many eCommerce sellers steered clear of as well buyers; the danger of scams and fraud were all too prevalent. However, with modern methods offering secure payment options that will guarantee the customer their money back if they have been the victim of a scam, customers who see that you are proudly displaying the option to pay by credit and debit card will gain confidence in you and the service and product that you offer.
Give your store a physical presence
A simple yet effective way to build the confidence of your online customers is by adding a phone number to your website. A phone number means that you exist in reality and not just in the virtual world. As well as a phone number, you can add a physical address for your business where it is a viable option; this way people can physically see where you are working from by simply entering a map application on their mobile device or computer. The importance of including your address and phone number for your pop up eCommerce shop will vary depending on the value of the product you are selling, the need for a physical address becoming more important when you are selling items of a high value; sites that do not provide this information will often experience low conversion rates.
Allow People to leave their opinions
A website that is user friendly is extremely important when building confidence in your venture; but a site that allows people to leave testimonials and reviews can really draw in potential customers. When you have a constant stream of positive reviews on your product or service, people will be willing to try your product, already convinced that they are investing in a high quality article. As well as allowing people to add reviews directly to your site, you can link your site to business pages, Yelp, and Google, inviting your visitors and customers to review your product; for this to be a viable option you should always include a physical address for your pop up store.
Jump onboard the social media band wagon
Another free yet incredibly effective way to relay your message on a global scale is to make your presence known on social media sites. With social media having taken the world by storm, the more social media channels you connect to, the bigger and better your online presence will be. Your social media pages should be linked to your main landing page, offers and special discounts on your social media page being a great way to entice your visitors to click the link to your website.
Be accomodating and communicative with your customers
When selling goods online you should make yourself available to answer questions in the same way as if you own a bricks and mortar store. From a FAQ page, to policy pages about warranties and returns, you need to give people all the information they require in order to be comfortable with buying your product. Always be clear and concise on what you write in your policy page, and always give the customer the option to contact you by email or phone to clarify any doubts that they may have.
Let your customers get to know you
Lastly, an About Us page will increase your conversion rate and give your customers the chance to get to know you a little more before shopping with you. If you include an About Us page in your website, customers are five times more likely to make a purchase from you. By telling your story to your visitors you will subliminally be making them become your friend and they will feel that they know you and are comfortable in buying your product. From a simple story about why you set up your business to a little information on who you are and where you are from, you can build confidence in your eCommerce venture all around the globe.