Shopify Pricing: Basic Shopify vs Shopify vs Advanced Shopify: Which Plan is Best for You? (March 2017)

Shopify is by far the most desirable ecommerce platform for quickly getting a store up and running online, but a common question seems to constantly come up when companies begin building their stores. Which Shopify pricing plan is best for me?

The Shopify team offers four plans to choose from: Lite, Basic Shopify, Shopify and Advanced Shopify. It's often tough to see which one you should choose, considering you don't want to needlessly spend money for features you don't require.

Therefore, keep reading to learn about the actual costs you can expect when going with Shopify, and view our recommendations for each Shopify pricing plan below.

Hosting, Domains and Cancellations

Although Shopify provides domains for a mere $9 per year, I would also recommend checking out places like GoDaddy and NameCheap to shop around and see if any other pricing options are available.


Shopify presents you with monthly and yearly payment options, and although you can upgrade or downgrade your account at any time for no charge, I would consider going with the monthly plans to start out. This way, you don't get stuck in a yearly cycle if you need to modify the plan or completely stop using Shopify.

You can also cancel your plan at any point without being charged any fees, but  yearly payment is not reimbursed, so that's another reason to stick with a monthly plan to start. Now, let's take a look at the four Shopify payment plans to see which is ideal for you. The Lite  Plan is a little hidden when you go to the Shopify pricing page.

Here's a breakdown of the pricing for each plan:

  • Lite Plan – $9 per month + a Buy button
  • Basic Shopify Plan – $29 per month + 2.9% and 30¢ per transaction
  • Shopify Plan- $79 per month + 2.6% and 30¢ per transaction
  • Advanced Shopify Plan – $299 per month + 2.4% and 30¢ per transaction

The Shopify Lite Plan

The Lite plan goes for $9 per month and gives you tools for selling on Facebook, accepting credit card payments and using Buy buttons. It's not exactly a real online store with a shopping cart, but it does the trick for smaller companies.

Who is this plan best for?

Shopify Lite won’t work just by purchasing a hosting plan – the intent with Shopify Lite is to add ecommerce functionality to something you already have like a blog or information site. Yes, it works well with WordPress.

The Basic Shopify Plan


The Basic Shopify Plan takes it up a notch since you receive a discount code engine, fraud analysis tools and the ability to upload an unlimited number of products to your store.

The pricing structure is set at $29 per month + 2.9% and 30¢ per transaction, which is a bit higher than the Lite Plan, but it gives you the freedom to expand your store with tons of products.

Who is this plan best for?

If your business plans on selling more than 25 products, but you don't want to pay for the features in the Professional Plan, this is the sweet spot for you.

The Shopify Plan


As the most popular Shopify solution, the Shopify Plan goes for $79 per month + 2.6% and 30¢ per transaction, which is quite the jump up from the Basic Shopify Plan, yet you receive pretty much every feature Shopify has to offer.

Create an unlimited amount of products, and take advantage of everything you would get with the Basic Shopify Plan. In addition, you gain access to gift cards, professional reports and abandoned cart recovery. This abandoned cart recovery tool is one of the main reasons people tend to opt for the Professional Plan since it's one of the best ways to grab contact information from people who don't finish their orders.


This obviously shows that the person was somewhat interested, so you can contact them later to prompt a purchase. The coolest part is that the abandoned cart tool sends out automated emails based on your own preferences. For example, if user abandons a cart in your shop, you can choose to send them a promo or reminder message within six hours.

abandoned cart email

This feature is a huge deal, since on average 67.89% of shoppers abandon their shopping carts, but these abandoners spend 55% more when they are remarketed to.  It's imperative to reach out to these customers and figure out why they are leaving early.

Statistic: Why do online shoppers leave without paying? | Statista
Find more statistics at Statista

Who is this plan best for?

The Professional Plan works nicely for companies that plan on scaling up quick, since the unlimited products and 5 GB of data ensure that all of your items fit well into the site. If your site brings in more than $5,000, the Professional Plan is a good idea, since the transaction fees drop due to the volume. You also get that coveted abandoned cart recovery tool, which is known to improve sales without much work on your end.

The Shopify Advanced Plan

The Advanced Shopify Plan is priced at $299 per month + 2.4% and 30¢ per transaction, which gives you all the features from the previous plans along with an advanced report builder and real-time carrier shipping. Unlimited product uploads are still available, and your transaction percentage fees go down a bit.

The best part of the Advanced Shopify Plan is that everything is absolutely unlimited, so your storage capabilities are never ending. Feel free to upload as many products as you want, post as many videos and images as needed and bring in all the traffic you require. Abandoned cart recovery also comes with the Unlimited package, which ensures that you can reach those sales numbers that make the increased plan pricing worthwhile.

The abandoned cart feature includes a handy area for managing all customers who have left their carts early to see if an email has been sent, and to figure out the reasons for their early departures.

abandoned cart recovery

Who is this plan best for?

The Advanced Shopify Plan serves companies that would rather have their shipping handled by a third party. It's also nice for high-revenue companies that crave advanced reports, which allow for testing and projecting. You save a bit of money with the decreased transaction fees, making it ideal for companies bringing in over $10,000 per month.

Transaction Fees

processing fees

If you utilize the Shopify Payments processor, you don't have to worry about processing fees. However, if you choose an option like PayPal or, you can expect to pay somewhere around 3% + 30¢ per transaction. Not only that, but Shopify charges on your turnover, and this ranges from 0.5% to 2%.

What Else Might You Spend Money On With Shopify?

Apps come in many different shapes and sizes, and they are all provided in a handy Shopify App Store for you to browse. The apps assist you with everything from email marketing to automated receipts, and many of them are given away for free.


However, some require payments. For example, S Loyalty runs at $19.99 – $119.19 per month depending on your plan.

Over to You…

That's it for learning which Shopify pricing plan is right for you. Now it's your turn to contribute, so let us know in the comments section below if you've had a chance to play around with the Shopify selling tools. If so, what would you say is the ideal pricing plan for your business? Do you find it easy to upgrade or downgrade your site if you would like to change your site capabilities? Share your thoughts below!

Joe Warnimont

Joe Warnimont is a freelance writer who creates tools and resources to help other writers get more productive and market their work.

9 Responses

  1. I still am not sold on which is best for me. It’s either the 1st, 2nd or 3rd. I have a facebook page but don’t sell on it. I have the square which I have been working on my website with that. But, the shipping is a problem. I use USPS XPS but the square web page doesn’t really have options, but it’s free. I had the free trial with Shopify, but didn’t use it not even one day. Other things happened. The $29.00 one, does it calculate shipping costs?

    1. Barbara, when going with the Basic Shopify Plan or the Shopify Plan you would have to pay the full-year fee in order to get Calculated Shipping added for free. If you pay month to month, it would be an added $20 fee.

  2. Hi,

    I wanted to start with the basic plan for my new e-commerce website, but I wanted to build and integrate to the system a Facebook Shop (that should be the lite plan). I’m not sure if the basic plan includes the Facebook Shop or do I need to pay + $9 for this service? Also just wanted to make sure that the 2 shops (fb and website) are integrated?

    1. Hi Carolina,

      The Basic Shopify plan includes all the features from the Lite plan, including the Facebook shop feature.


      Bogdan – Editor at

    1. O course, you can set the price for your products no matter what plan you choose.

      Bogdan – Editor at

Leave a Reply

Your email address will not be published. Required fields are marked *

Rating *