What does organic mean?
When talking about SEO and marketing, organic refers to results from search engines that show due to the relevance of the query, and not because of paid adverts or other non-organic processes
Organic SEO includes the writing of keyword rich articles and content as well as the back linking of articles to relevant content and to your own website. Organic SEO is often referred to as white hat SEO, whereas more underhand techniques than can be seen as not fully legal are sometimes known as black hat SEO. Organic SEO will bring the best results for your traffic although it will take longer to increase your conversion rate than if you used other techniques such as paid advertising.