Organic SEO includes the writing of keyword rich articles and content as well as the linking of articles to relevant content and to other pages of your own website. It's often referred to as white hat SEO, whereas more underhand techniques that can be seen as not fully legit are sometimes known as black hat SEO.
Black hat methods are often employed because a webmaster doesn’t have the patience to wait for organic SEO benefits to materialize. While a black hat SEO campaign can rapidly boost the search visibility of a website, these methods could also lead to the site getting deindexed, or banned from search results completely. Many sites that use black hat techniques do so because they are low quality, to begin with. So, even if a site is not banned from the search engines, there is a good chance that the poor quality of the site will reduce its traffic naturally over time anyway.
Organic SEO can be achieved by:
- Optimizing relevant content on web pages
- Adding more external and internal links pointing to the page
- Including meta tags and other onsite SEO principles
Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:
- Highly relevant content leads to increased click-through rates, as well as better onsite metrics such as time on site.
- Search engine results last longer, and can even improve as time goes on if the page experiences a low bounce rate.
- Generates user trust for the entire site, which could lead to increase natural inbound links.
- Very cost effective when compared with paid advertising.
Organic SEO will bring the best results for your traffic although it will take longer to increase your conversion rate than if you used other techniques such as paid advertising. Websites using organic SEO are often seen as akin to living organisms, growing and adapting to user needs as time goes on.
Organic SEO vs Inorganic SEO
Organic SEO: natural SEO usually takes more time to implement but in the long run, it yields the best results. It focuses on content creation, especially blogging, link building, meta-tags, keyword analysis etc.
Inorganic SEO: it may provide faster results and jazz up your initial ranking, but the effects are generally less effective in the long run when compared to organic SEO. It mainly focuses on paid advertising, PPC (pay-per-click advertising) and paid affiliate marketing.
What are the Different Types of Organic SEO Techniques?
Some examples of techniques used for organic SEO include using the right keywords and keyword analysis, backlinking, link building, and writing creative content to help the web pages rank higher in the search engine result pages (SERPs).
Choosing the right keywords
Keywords are important because they are the backbone of any webpage. These are the words and phrases that searchers enter into search engines. Also called “search queries”, they need to be properly placed in your content so that the searchers have a better chance of finding your content among the results.
Even long-tail keywords can be used for better results. They (along with other factors) also determine the amount of traffic your website receives.
Content is king!
Creative, high quality and original content are vital for any website. It's the job of the content crafters and bloggers to ensure that the right content is delivered and displayed on the web pages. Low-quality and poorly written content doesn’t rank very well because it doesn’t render the required user experience (UX).
The ultimate goal of Google, Bing, DuckDuckGo etc is to deliver the best possible search results for their users. Google’s search algorithm updates like Google Panda and Google Hummingbird evaluates websites based on the quality of their content. So, it is crucial to supply high-quality content in order to attain the top rankings in search results.
Your content or blog post doesn’t necessarily require a video or an image, but the use of both or at least one can greatly help in ranking higher in the search results. Google and other search engines give you brownie points for the usage of images and videos.
Google and other search engines have a section called the “image search”, so all site owners should make use of it to generate more traffic to your website. Now, when somebody is searching for an image and they find yours and click on it, it could potentially lead them back to your website. If you have included images in your content and other posts, make sure that you provide an image title or alt tag, or else you may not get listed in the search queries of search engines.
Videos are a killer way to deliver content as it gives the user a better understanding and experience as well. This is a strong and dynamic way to build organic SEO.
Essential and natural backlinks
Backlinks are also known as inbound or incoming links, and they are links that direct to your site from someone else's. They are extremely useful to search engines because they show a green signal to search engines that a website is popular. All you have to ensure is that you get these links from well-known domain names and not from obscure and spammy sites.
Social media presence is a must
For generating more traffic, inbound and outbound links and organic SEO, a strong social media presence is necessary as Google now considers a website's social media presence a key factor in its importance, relevance and influence. For example, if Google and other search engines find thousands of tweets and retweets on an article then, they will automatically infer the piece as something significant and will reward the site in terms of ranking.
Similarly, the number of likes and shares on Facebook, Youtube etc. also play a big in boosting the organic SEO. These tips and techniques if implemented properly can help in driving traffic and generating leads to a website or blog. Also, these tips will help you to rise in rankings as well.
There are plenty of techniques which can aid your website in many ways, so choose accordingly and wisely.
Organic SEO can definitely help your website in terms of traffic and ranking. But, it can only be achieved with consistent effort, and by taking advantage of every optimization opportunity you have for your site.