What is an Authorized Retailer?

Authorized RetailerWhat does authorized retailer mean?

A retailer or manufacturer who is authorized to sell directly to the consumer and in order to become and authorized retailer you will need to be appointed by the manufacturer or distributor.

An example of an authorized retailer is someone who will sell a brand of mobile phones in their store. If you wish to retail Nokia phones, you will be appointed by Nokia to do so and you will also be given the right to issue genuine Nokia warranties to the customer. Although you may be able to locate a non-authorized retailer who will sell you a product at a cut-price you will have no after sales service or warranty for the product your purchase.

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