WIX has just recently ventured into the ecommerce world with WIX ecommerce, a platform for selling anything from clothing to speciality cakes. The company has taken the website building world by storm, allowing small business owners to leapfrog over expensive website design companies and put their own time into generating a stylish website without having to pay the hefty costs.
I’ve played around with Wix in the past, and I find the tools to be simple and intuitive, but that doesn’t mean that the company’s ecommerce system reflects past achievements. We know that other newer ecommerce companies like Squarespace have seen their share of hurdles, since making an online store creation interface is rather difficult.
That said, I want to give you an in-depth review on what I think about Wix’s new addition, so keep reading to understand if it’s a viable platform for you.
Wix Ecommerce Features
Upon creating an account and scanning through the general dashboard, Wix Ecommerce seems to offer the standard features that you would expect from any ecommerce platform. That said, compared to a solution like Shopify, or if you went with a WordPress website, you would certainly find quite a few features that are lacking in the Wix system.
Wix has an easy-to-use dashboard, and the drag and drop interface works well for beginners. They have an app market for including add-ons and other cools things like contact forms and receipts. However, once again, the Shopify add-on library has more ecommerce-focused add-ons, so I figure Wix is best for very small stores that might not be thinking of scaling up right away.
You can quickly add a product page, integrate social media, include images and even change around shapes and buttons. These are all to be expected, but it’s nice to know Wix did well in terms of the basics.
Wix Ecommerce Ease of Use
Ease of use is the strong point for Wix, since the drag and drop editor is simply flawless. They’ve always had this for their other site builders and simply integrated it in for ecommerce sites. the dashboard has just a few buttons to choose from, helping beginners hone in on the tasks that are most important.
You can move around every component on your homepage and product pages with just a quick drop of your mouse. This way you don’t have to worry about messing with code to make your customizations. You also receive a nice taskbar at the top to publish or save your work, ensuring that you don’t lose anything.
The five buttons on the left of the dashboard allow you to modify pages, add components, design items, go to the app market and mess around with your settings. Overall, the interface is simplistic, kinda fun and easy on the eyes.
Wix Ecommerce Pricing
Feel free to view all of the Wix pricing plans on this page, but the breakdown for ecommerce sites is simple.
If you pay an upfront yearly fee you only have to spend $8.08 per month. On the other hand, if you opt to pay for your website on a monthly basis, the price comes out to $19.90 per month. The payment comes with a free domain for a year, some interesting ad vouchers for marketing your site, two premium add-ons for free and 20GB of storage.
If you need to save some money for your startup or small business, this pricing is one of the best in the business, beating out options like Shopify and Squarespace.
Wix Ecommerce Templates and Design
I have one thing to say about the Wix ecommerce templates: They aren’t going to give you anything spectacular.
Yes, they are simple and rather clean, but they are clearly designed for people just getting started with a business. This raises some questions I have about the platform’s scalability, since it’s not all that clear how accessible the the website files are for making your own code customizations.
The good part is that all Wix templates are responsive, so you know that your mobile users are able to bring up your site on tablets and smartphones. Overall, you can’t beat the designs in terms of cleanliness, but not every single site wants the simplest of designs.
Wix Ecommerce Inventory
Managing inventory in Wix isn’t all that difficult, but I would consider the whole inventory management system a little lightweight compared to other ecommerce platforms. You can add a product, track inventory, display how many units are left, include product options and check in on your orders.
Wix Ecommerce SEO and Marketing
SEO and marketing is surprisingly powerful in Wix, and I attribute that to the fact that Wix has been making websites for quite some time. It doesn’t matter what page you're on, just go to the SEO settings and fill in fields for your site title, site description, keywords, meta tags, redirects and more.
Marketing comes into play through the add-on store since you can implement integrations for things like email marketing and search engine advertising.
Wix Ecommerce Payments
The Wix Ecommerce payments options are a little limited, but you receive the basics like PayPal and Authorize.net. The setup is rather easy, and from the looks of it you can even include a few other payment processors if you view the add-ons section.
Wix Ecommerce Security
Wix has an interesting method for processing ecommerce payments. They currently don’t have the ability to add an SSL certificate to a Wix site, so they only store product information when the customer checks out. Customers are then redirected to the merchant account page where their personal and financial information is securely processed.
This means that you have to redirect your customers away from your website for them to make a secure transaction. This is a huge flaw that needs fixing if people are going to adopt the Wix ecommerce platform. No one wants to send people away from their site, and this may scare away customers who don’t trust that Wix isn’t storing information. Wix obviously doesn’t store personal or financial information, but customers are hesitant when an SSL certificate isn’t displayed.
Wix Ecommerce Customer Support
Wix is known for its high quality support, and you receive their premium support package when signing up for an ecommerce site. You don’t get the priority callback service, but you can always upgrade if that’s important to you.
The Wix Support Center delivers documentation, forums and FAQs for just about any question you might have. You can also call in or send the company an email.
Who would I recommend the Wix Ecommerce platform to? Business owners who only plan on selling less than 100 products. You can make your site look fairly professional and run perfectly capable payment systems through the interface, and the dashboard is so darn easy to use.
That said, drop a line in the comment section if you have any questions about the Wix Ecommerce system.