Have you heard of GoDaddy?
Of course you have.
We've all seen the Super Bowl ads, and if you've even thought about building a website or an online store, GoDaddy has crossed your path at some point.
However, the main reasons webmasters work with GoDaddy is for domain names and hosting services. After that, people might opt for other services to build an ecommerce store or a website, or to use email marketing.
I know. I know. There are plenty of companies that already do that, so what's the point of going to GoDaddy?
According to the company, GoDaddy Online Store (as well as GoDaddy Website Builder and GoDaddy Email Marketing) is built with small businesses in mind, going beyond basic needs and offering integrated tools to improve revenue and boost customer retention.
That's all fine and dandy, but we're here to see if that all stands true. So, keep reading to learn if the GoDaddy Online Store is worthwhile.
What are the Best Parts of GoDaddy Online Store?
If I chose one area of the GoDaddy Online Store module that impresses me the most, it would be the themes. These things are the real deal, and GoDaddy doesn't skimp on the amount of themes it gives you. What's cool is that each of them has unique functionalities like slider customization or font modifiers. Regardless, you can quickly test out each theme without affecting your site.
Website Builder Integration
Online Store provides an easy way to modify your designs, but it's worth noting you don't receive that many settings to work with. Each theme has its own settings, but they all remain simple and easy to use.
I know there are some better editors out there, but the fact that this is packaged up with hosting, domains and email marketing, makes it a strong feature.
The email marketing portion of the Website Builder and Online Store is rather helpful. You don't have to spend much money on email marketing since it all starts at $4.99 per month for 500 contacts. This goes all the way up to $9.99 per month for 5,000 contacts. The best part is that it all integrates perfectly with the Online Store, and you can implement a quick sign-up for on the website.
The only problem was that my signup form was having difficulty with the button and text showing up properly, so I would assume you'd have to figure out how to fix that in the source code.
Ease of Use
From the very start, it's not all that tricky to figure out what you need to do in order to build your Online Store. The primary dashboard isn't nearly as complex as something you'd find on WordPress or Shopify. In fact, the very first time you land on the dashboard it has some Getting Started steps for filling in Business Information, Products, Payments, Shipping and Tax.
When you're uploading a product you really shouldn't have any problem, since it's the most basic we've seen in terms of uploading and publishing to an online store. Simply input images, a name, price, description, inventory, shipping and categories. You can also upload a list of inventory items from an Excel spreadsheet.
What are the Downsides?
GoDaddy payment processing offers solutions through both Stripe and PayPal,, which doesn't compare to what you find through other ecommerce solutions. Many of which offer more than at least 50 payment processing options, but it's nice to know that GoDaddy keeps it simple at least. Also keep in mind that other platforms that offer multiple payment processing options may require users to pay a fee higher than the 2.9% + $.30 fee if they want to use a payment gateway that is not part of the platform’s main payment gateway. More payment options do not necessarily mean good credit card or transaction fee terms!
In addition, the customization features simply aren't there. GoDaddy is for the most basic of user. Keep in mind that this could be a very good thing for some people, but if you fancy yourself a technical person, you'll probably find GoDaddy a bit rudimentary.
Who Should Use the GoDaddy Online Store and Email Marketing?
It's pretty clear who should use GoDaddy Online Store Builder and email marketing tools: Beginners. If I were a web designer I wouldn't make a business on this platform, and at the same time, if I planned on making a large site to scale up quickly, I wouldn't go with this tool.
However, people who are just dabbling in the ecommerce world will find this refreshing. I also like it for inventors who are only trying to sell a handful of products.
What Can You Expect to Pay for a GoDaddy Online Store and Email Marketing Tools?
The whole point of GoDaddy Online Store is to make it cheaper and easier for you to upload your content and start either selling online or showing customers that you have an online presence.
When looking to build a site through GoDaddy, you have two options: An online store, or an informational website.
Both have free trials, and Online Store starts at $29.99 per month, after that first free month. This gives you beautiful themes, the ability to open a shop on Facebook, mobile features, unlimited products, coupon codes, a secure checkout product images, a shopping cart and more.
What's more is that you don't have to worry about hosting or a domain name, since it's all provided, and GoDaddy is known for secure hosting.
Keep in mind that the Online Store integrates with GoDaddy Website Builder. You'll need to choose one of the following plans:
- Personal – $1 per month for 50 themes, unlimited pages, 1GB disk space and 150GB of bandwidth.
- Business – $6.99 per month for 300 themes, unlimited pages, 10GB disk space and 500GB of bandwidth. This also comes with a mobile site.
- Business Plus – $11.99 per month for 300 themes, unlimited pages, 50GB disk space and 1000GB of bandwidth. You also receive a social media manager, mobile site, SEO help and SSL certificate.
The Final Word
There you have it. GoDaddy Online Store has everything you could want as a beginner in the ecommerce world. In terms of scaling up, I'm not sure it's up to the task, but the themes look awesome, the tools are powerful and you don't have to worry about any coding.
If you have any questions about the GoDaddy Online Store, please drop a line in the comments section below.