Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful.
Around 95% of customers say they typically read a review before buying a product. The chances are you’ve even checked out a few star ratings and testimonials yourself before buying something particularly valuable.
Today, we’re going to be looking at some of the most helpful and interesting online review statistics you should keep in mind if you’re planning on using social proof in your marketing.
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