Quick answer: The market for personalized products is on a bullish run fueled by the Gen Z audience preferences, social media frenzy, adoption from e-commerce giants, and quick fulfillment models.
Continue reading “Product Personalization Trends in Ecommerce: What’s Driving Growth in 2025?”
Pride Month is a unique opportunity for ecommerce brands to show genuine support for the LGBTQ+ community, build customer trust, and create campaigns that resonate on a deeper level.
But doing this well requires more than throwing a rainbow on your logo or offering a discount in June. Today’s consumers are tuned in.
They want to see real support, thoughtful storytelling, and brands that take meaningful action—not just marketing stunts.
This guide will walk you through key ecommerce strategies to connect with your audience during Pride Month without coming across as performative.
Continue reading “Pride Month Ecommerce Tips: How to Run Authentic and Effective Campaigns”
Starting a Shopify store in Germany?
Great idea. Germany is one of the biggest eCommerce markets in Europe, with over 62 million online shoppers.
But if you don’t set things up properly, you’ll run into legal issues, tax problems, and compliance headaches.
That’s why I’m breaking this down step by step—so you don’t waste time or money.
Continue reading “How to Start a Shopify Store in Germany (Step-by-Step Guide)”
I’ll be honest, I’ve built my fair share of websites over the years – both for myself, and for clients. Over about a decade now, I’ve probably used virtually every easy website builder solution you can think of – Wix, Shopify – you name it.
Lately, I’ve experimented a lot with various AI-powered website builders – and I have to say, many are pretty impressive.
Squarespace Blueprint AI – the new updated AI website-building solution from Squarespace, caught my attention for a few reasons.
First, I’m already a big fan of Squarespace because of its amazing templates – even if I do think other platforms (like Shopify) have better sales tools.
Continue reading “I Created an Online Store with Squarespace Blueprint AI: Here’s How it Works”
I’ve tried out two options for having an online presence: Shopify and Elementor. Both are different beasts for building websites and ecommerce stores.
Shopify is a full on solution for those who want to sell products online. It has all the tools for ecommerce.
Elementor is a WordPress page builder that can be used for any type of website.
I’ve used both so I know their strengths and use cases.
Continue reading “Shopify vs Elementor: Top Ecommerce & Website Builders”
When I first got into ecommerce over 10 years ago I quickly learned one thing: price matters.
No matter how good your product is or how nice your branding looks customers are going to compare your price to others. And if you’re not paying attention to price comparisons you’re leaving money on the table.
Continue reading “The Benefits of Price Comparison for Ecommerce Merchants”
Art Storefronts vs Squarespace: Which is best? Ultimately, it all depends on the type of business you want to run.
Squarespace is a straightforward website builder, with beautiful templates, and plenty of handy tools if you want to sell things like courses, memberships, and subscriptions.
However, while Squarespace advertises itself as a website builder intended for creators it’s not focused exclusively on artists.
It’s also not the most robust ecommerce platform I’ve ever used. In fact, when you dive in and actually set up an account with Squarespace, you’ll find a lot of missing ecommerce capabilities.
There’s no “wish list” feature, the inventory management tools are very basic, and Squarespace doesn’t even have its own dedicated payment processor (though it integrates with others).
Continue reading “Art Storefronts vs Squarespace: Which is Best for Artists?”
Quick answer:
CPG Marketing, or “Consumer Packaged Goods Marketing” refers to the methods companies use to advertise perishable goods which need to be frequently replenished. CPG products are the items consumers use on a daily basis, which require routine replacement.
If you’re one of countless retailers selling “consumable” products, like food, beverages, household cleaners and toiletries, you may have encountered this term before. CPG Marketing focuses on the activities and methodologies consumer packaged goods companies use to raise brand awareness, influence customer behavior, and increase sales.
Continue reading “What is CPG Marketing: The Complete Guide”
