Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?
I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”
There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.
Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce. We like WooCommerce for its superior integration tools and beautiful potential layouts. EDD has better tools for digital goods, while Ecwid looks to be the simplest for beginners.