The world of online advertising is segregated into publishers and advertisers. The publisher is the owner of a site who allows somebody else to advertise on it, while the advertiser is obviously the one doing the advertising. In some cases the publisher may also be the advertiser, and when this happens it is called internal advertising. Everything else is external advertising.
A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:
- A system that captures customer information upon checkout
- An email subscription form that gives something out in exchange for an email
- An email receipt tool with options for upsells and coupons
- An email newsletter service like MailChimp or AWeber
You're not required to do all of these, but it's highly recommended. Why?
You could be forgiven for thinking the average man in the street understands what a graphic designer does, but it's readily apparent that they do not. Sure, there's a basic understanding that you work with graphics or pictures, but very little understanding of what is involved in the production of a graphic design.
All sorts of criminal activity happens in the ecommerce world. You have fraud, which stems from people trying to take advantage of your company by completing unwarranted chargebacks, claiming a product wasn't delivered when it was and utilizing fraudulent payment techniques. Fraud also ties in with identity theft, where you might think that you have a sale, but it's actually someone who has stolen the credit card information of another person.
Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year.
Then I came across a case study of an Ecommerce store that he put together. I was blown away.
If your site moves like one of those sloths from the DMV in Zootopia, there are ways you can possibly fix whatever is slowing it down. Figuring out what is causing the problem is half the battle, so once you've isolated the causes, you'll at least have the answers to solving the problem.
Sometimes a niche falls into your lap. Other times you have to search long and hard for it.
Inventors don't have this problem as much since they're creating items that generally have no market to begin with, or the product is so unique that they don't have to think about discovering a profitable niche.
But if you're not creating a completely new item, how do you go about finding the products to sell in your store? That's a tall task considering the number of products you can find online. Heck, just look at Amazon and you'll find anything from cars to musical instruments.
Attending a tech conference is a serious commitment; it requires a significant amount of planning, time, and money. It's also one of the fastest ways to boost your career, and one of the best ways to stay up to date in the tech world. A good conference can change your entire life.
Still not sure you want to invest in a tech conference this year? Here are some reasons why you should: