HubSpot Service Hub is the better choice for ecommerce teams that need CRM, marketing, and support unified in one place. Zendesk is stronger for high-volume contact centers focused on pure ticket management and voice support.
It’s hard to find a single company that doesn’t rely on at least some form of support software these days. Even the smaller ecommerce businesses I’ve worked with know how important it is to be able to track customer tickets, order histories, and resolutions.
But if you’ve ever tried a handful of service tools (like I have), you’ll know some seem to understand the chaos of support workflows better than others. HubSpot and Zendesk are two of the companies with the best reputations for a reason.
At one time, HubSpot was mainly known as that “inbound marketing company”, but now it handles so much more. HubSpot CRM and the Service Hub, mixed with an ever-growing range of AI tools are driving serious results for big companies. Liquidity Services, for instance, cut support costs by 50% just by consolidating with HubSpot’s ultra-connected platform.
Continue reading “HubSpot vs Zendesk: A Candid Review of Both Tools for E-commerce Support Teams”