When I first heard of ‘composable commerce', I thought it was just another buzzphrase being tossed around in ecommerce circles.
But the more I dug into it, the more I realized it wasn't just hype – it's a real game-changer for how we build online stores.
Rather than relying on an all-in-one ecommerce platform that's calling the shots, composable commerce gives you the freedom to build your own tech stack from scratch.
You pick the best tools for each bit of your business and plug them together with APIs – it's a smarter, more flexible way to run ecommerce, and it's revolutionizing things for brands that want to move quick, scale efficiently, and avoid getting locked into outdated systems.
Let's break this down and see what it's all about.