Author: Bogdan Rancea

Bogdan Rancea

Bogdan Rancea is the co-founder of Ecommerce-Platforms.com and lead curator of ecomm.design, a showcase of the best ecommerce websites. With over 12 years in the digital commerce space he has a wealth of knowledge and a keen eye for great online retail experiences. As an ecommerce tech explorer Bogdan tests and reviews various platforms and design tools like Shopify, Figma and Canva and provides practical advice for store owners and designers. His hands on experience with these tools and his knowledge of ecommerce design trends makes him a valuable resource for businesses looking to improve their online presence. On ecomm.design Bogdan writes about online stores, ecommerce design and tips for entrepreneurs and designers.

Articles Bogdan has written:

A Comprehensive Guide to Optimizing Wix SEO in 2023

Bogdan Rancea Sep 1, 2023

Articles

If you’re running a site on the WIX platform, you may have some questions as to how you can go about optimizing your SEO and making sure that potential customers find you through places like Google and Bing.

WIX has a wonderful mix of design possibilities and SEO options. It’s rather easy to implement changes to content, while also having the tools to rank in search engines. Furthermore, even more advanced developers can get their hands dirty with custom coding and more complex SEO tactics.

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A Comprehensive Guide to Designing for Multinational Site Clients

Bogdan Rancea Dec 15, 2023

Articles

Designing for a major corporate client with a multinational business presence is quite a different experience to designing for small business.

The good news is that the budget can be massively higher. The possibly not so good news (depending on how you look at things) is that expectations are likely to be much higher as well.

This can place a lot of pressure on you. But if you’re really confident in your ability, this pressure won’t be a burden upon you, it will drive you to greater heights.

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Best Advertising Strategies For Online Shops (2023)

Bogdan Rancea Jul 20, 2023

Articles

When you finally launch your store, you secretly hope for it to be a runaway success from day one. For me that feeling lasts about a day, then the sobering reality sets in. You realize that this will take more time than expected and you need some solid advertising strategies.

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How to Find Products to Sell Online in 2025

Bogdan Rancea Jan 11, 2025

Articles

Finding the perfect products to sell online is the foundation of a successful e-commerce business.

I know firsthand how tough it can be to pinpoint a product that ticks all the boxes: profitability, demand, and scalability.

In this guide, I’ll show you practical strategies to uncover high-potential products, along with tools, tips, and examples to help you succeed.

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How to Drastically Improve Sales With the Help of Blogging

Bogdan Rancea Jun 25, 2026

Articles Ecommerce

It doesn’t matter whether you run a website with ecommerce functionality, or a simple business website with some of your services and contact information listed on there.

The whole goal of a website is to use the platform for converting regular folks into paying customers.

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Mastering Affiliate Marketing: Your Ultimate 2023 Guide

Bogdan Rancea Jun 16, 2023

Articles

Of all the different online business models out there, affiliate marketing is the most popular, and there are many good reasons why. But is it a model that is going to work for you personally as an individual? Like any business model, affiliate marketing has its pros and cons.

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How to Increase Payment Conversion: 12 Ways to Sell More at Checkout

Bogdan Rancea Oct 30, 2026

Articles

The fastest way to sell more is to stop losing shoppers who already decided to buy. Learning how to increase payment conversion starts with separating checkout conversion, the share of checkout starters who finish, from payment success, whether your processor approves their payments.

A shorter form won’t fix a bank decline, and a new gateway won’t fix surprise shipping charges. Identify where shoppers leave, then change the setting responsible rather than redesigning your entire checkout.

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Shoprocket Review 2025: Everything You Need to Know

Bogdan Rancea Sep 16, 2025 4

Ecommerce Reviews

Shoprocket is a lightweight ecommerce solution designed to let you sell products from any website — whether it’s built in Webflow, WordPress, Notion, Framer, or even basic HTML.

Unlike traditional platforms like Shopify or WooCommerce, Shoprocket doesn’t require you to build a brand-new store.

Instead, you simply embed a shopping cart, product listings, or a checkout onto your existing site using a few lines of code.

In this review, I’ll cover everything you need to know about Shoprocket — its pricing, features, pros, and limitations — to help you decide if it’s the right ecommerce tool for your business.

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