Email is easily the most valuable tool available right now for companies that want to consistently reach their target audience. With the right email marketing templates and segmentation, you can nurture subscribers into repeat clients for your organization.
With email marketing, there’s no need to worry about customers having to find your website time and time again. Instead, you can develop a relationship with the people most likely to buy from you one message at a time. The question is, which marketing automation service is best, Sendinblue or GetResponse?
Sendinblue and GetResponse are two of the most compelling options on the market today, offering everything from landing pages, to SMS marketing and transactional emails. Today, we’re going to help you decide between the two.
Sendinblue vs GetResponse: The Basics
Let’s start with the basics. Sendinblue and GetResponse are both email marketing tools designed to simplify the way you connect with your customers through email. SendinBlue started life as an affordable solution for basic email marketing, but it’s since grown into something far more diverse.
Today, Sendinblue supports everything from landing page development to SMS marketing. The service even comes with basic CRM functionality built in, so marketers can track the connections they develop with their marketing campaigns.
GetResponse is an all-in-one email marketing solution that aims to help you move customers through the buyer funnel. The company has been around for a lot longer than Sendinblue, launching in 1998, while Sendinblue only appeared in 2012. Additionally, GetResponse has a strict monthly payment system, while Sendinblue can offer pay-as-you-go.
Where Sendinblue’s main differentiator is it’s support for transactional emails through SMTP technology, GetResponse stands out for it’s sales funnel and autoresponder. There’s also a webinar marketing service available from GetResponse.
Sendinblue vs GetResponse: Pricing
When you’re shopping for everything from WordPress websites to Constant Contact emails, you need to ensure that you’re sticking to your budget. The right customizable email marketing tool will have to fall within a price range that you can afford.
Sendinblue certainly makes an impact from a pricing perspective, with a free plan that allows you to send up to 300 emails to unlimited contacts. If you want something a little more comprehensive, you can upgrade to the Lite plan, which is $22.50 to $25 per month depending on whether you pay annually or monthly. The paid plans include:
- Lite: $22.50-$25 with all free plan features, no daily sending limit, and 40,000 emails per month.
- Essentials: $35.10 to $39 per month, with all the Lite plans, no Sendinblue branding, and 60,000 emails per month.
- Premium: $59.40 to $66 per month, with multi-user access, chat, marketing automation, Facebook ads, landing pages and all the features of Essential
There’s also an enterprise email service available, the price of which depends on the unique needs of your business. You get a dedicated account manager and priority support with this plan.
Unfortunately, though GetResponse competes in everything from email templates to opt-in pages, it can’t compete with a free plan. There’s no free option for your solution from GetResponse. GetResponse plans include:
- Basic: Between $10.50 and $450 per month depending on your number of contacts. This plan comes with opt-in lead funnels, Facebook ads, automation templates, autoresponders, landing pages, and email marketing components.
- Plus: Between $34.30 and $499 per month, depending on number of contacts. The Plus plan comes with up to 5 sales funnels and webinar funnels, support for 3 users, contact tagging and scoring, webinars with up to 100 attendees, CRM, five workflow automation builders, and all the features of Basic.
- Professional: Between $69.30 and $580 per month depending on your number of contacts. This plan comes with unlimited webinar and sales funnels, five users, maximum of up to 300 attendees, unlimited automation, and webinar features.
The Enterprise plan, which you can get through a personalized quote from GetResponse, starts at a price of around $719 per month and goes up from there. This is a very expensive option, but it comes with more webinar functionality, email campaign consulting, deliverability consulting, paid transactional emails, account manager support, a personal IP address, and everything you get in the Professional plan.
Sendinblue vs GetResponse: Features
Both Sendinblue and GetResponse aim to give today’s marketing teams an easier way to start generating sales in the online world. As mentioned above, Sendinblue started off pretty simple, as an email automation service. However, now it’s much more advanced, with a free package for some companies who don’t have a lot of contacts.
Sendinblue goes beyond basic email marketing to offer SMS marketing and chat support for companies that need to support clients on the web. No matter which pricing plan you choose, you get a fantastically smooth and reliable interface that’s very easy to use.
Sendinblue is also pretty impressive because it combines marketing automation with CRM functionality. In other words, you’re not just sending automatic messages to your audience, you can connect with people on a deeper level through advanced segmentations and tracking tools to understand your clients.
- Email marketing
- SMS marketing
- Live chat support
- CRM functionality
- Marketing automation system
- Transactional email support
- Advanced segmentation
- Landing pages and sign-up forms
- Retargeting campaigns
- Facebook ads
- Email heat maps
- A/B testing
- Real-time and historical statistics
- Send time optimization with machine learning
- API and plugin access
GetResponse is another powerful tool for email marketing that attempts to give companies everything they need for conversions. Aside from a strong email marketing automation service, you also get access to landing page builders, and support for designing your own webinars too.
Although there’s no free plan with GetResponse, you can try the package free for 30 days, and unlock a range of integrated features, including paid ads, conversion funnel technology, and list management. There are transactional emails, just like you’d get on Sendinblue, and overall, the interface is extremely clean and simple, just like Sendinblue.
For companies that need to double down on conversions, GetResponse also comes with shoppable pages for ecommerce, and the option to add Facebook Pixel retargeting campaigns to your system. You can create count-down timers to encourage conversions and use pop-ups for advertising too. Some of the features of GetResponse include:
- Email marketing templates
- Landing page builder
- Webinar software
- Marketing automation and triggers
- Landing pages
- Transaction emails
- Email analytics and reporting
- Segmentation and list management
- Facebook pixel access
- Signup forms
- Popups and countdown timers
- Scores and tags
- Ecommerce tools
- Pre-built automation flows
- Abandoned cart emails
- Product recommendations and upsells
- Polls and surveys
- Webinars and screen-sharing
Sendinblue vs GetResponse: Ease of Use
As mentioned above, both Sendinblue and GetResponse want to create the most simple and straightforward marketing experience for their audience. To do this, each service focuses on user-friendliness. Whether you’re building your marketing campaigns, or working with social media connections, you won’t need to know much about coding or other technical skills to get started.
Sendinblue makes it quick and easy to design customized templates for all the emails that you might want to send. You can even see what your campaigns are going to look like on different platforms and reuse the same templates to ensure that your subscribers know it’s you.
Although there are systems out there that promise better workflows with comprehensive drag-and-drop functionality, Sendinblue is very easy to use. It helps you to get the most out of your email deliverability with A/B testing and offers a range of ways to edit your templates and schedule your campaigns.
One of the most impressive features of Sendinblue is the machine learning components that you can tap into in the more expensive plans. These allow you to predict the best time to send your emails based on the results of your campaigns.
It’s also worth noting that Sendinblue is particularly compelling for companies that want to sell transactional emails. Once you learn how to use the service, you can send all kinds of emails for different purposes.
GetResponse is great for user interactivity, similar to Sendinblue. However, because this solution is designed to be more advanced as an overall email marketing and automation tool, it may require a little more getting used to. The GetResponse ecosystem is brimming with features that business owners might need to take some time exploring.
The good news about this is that GetResponse does give you a very flexible and scalable experience whether you’re building webinar funnels, running Facebook ads, or creating a social ad elsewhere. There’s access to everything from eCommerce tools to Facebook pixel tracking, but you do need to learn how everything works first.
Fortunately, GetResponse does offer a decent amount of support for beginners in the form of guides, documentation, and even a complete help centre with live chat and email support in 8 available languages.
Sendinblue vs GetResponse: Design and Templates
The design and template options available in your email marketing tools help you to make a lasting impression on your target audience. The right templates make your email campaigns stand out and help you to establish a memorable brand.
Sendinblue is an email marketing software with a drag and drop email editor that helps you send custom emails. You can align the components of your email according to your requirements, you could even make a number of emails that align with different needs.
For personalized or unique emails, you can even start with one of the many templates that Sendinblue has to offer, so you don’t have to work from scratch. The personalization element is pretty simple, and you can customize things in a range of ways, including changing the sizes of components, uploading media files, and more.
GetResponse takes a similar approach to design and personalization as Sendinblue. There’s a comprehensive editor with templates that allows you to create unique emails. GetResponse already has hundreds of templates ready in a range of colors and layouts. The selection of templates allows you to use a unique layout for every campaign.
Sendinblue offers some restricted options for customization and editing, with the option to change layouts, add new buttons, adjust font size, and more. There’s also the option to edit various aspects of the HTML of your emails, which puts GetResponse among the more advanced email builders available today.
Sendinblue vs GetResponse: Automation
Email marketing tools are all about automation workflows. They’re a way for your small business to simplify the act of engaging with customers. Whether you go for something like Mailchimp lite or ActiveCampaign, you’re going to want some aspect of automation.
Once you’re done using your email editor to make your emails look amazing, the Sendinblue email marketing platform has a selection of tools to help you with grouping contacts and managing emails. Sendinblue has made it easy to handle your campaigns. Both the beginners and experts alike can easily create automated workflows without having to know any complex practices.
There are some tools like AWeber, and ActiveCampaign that do provide more advanced and extensive workflows without the need for advanced programming knowledge, however. Sendinblue is a great starting point for beginners, and you can even access things like A/B testing with drag and drop functionality.
GetResponse allows drag and drop editing through automation that isn’t available in Sendinblue. With GetResponse, you can create detailed workflows using actions, filters, and conditions. Conditions are the situations that initiate the automation, while actions are the tasks that your system needs to complete. Filters are something that you can use to arrange contacts.
With GetResponse, you can create automation rules for subscriptions, page visits, messages, engagement, and so much more. GetResponse is definitely a lot more flexible than Sendinblue overall, but it also requires a little more knowledge to take full advantage of the platform.
Sendinblue vs GetResponse: Verdict
Whether Sendinblue or GetResponse is better suited to your needs will depend on your personal preferences and business goals. If you’re a beginner in the email landscape, Sendinblue gives you a great way to send messages and follow-up emails. Startups can combine Sendinblue with SEO to build a massive and memorable brand.
Sendinblue is easy to use and there are plenty of guides with screenshots to help you. You can even get to the point where you have unlimited contacts. However, GetResponse does have a few more advanced features in certain areas.
Our advice is to check out the free trials or free plans available to help you decide which email marketing service feels best.
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