Semrush Pricing Plans: Pro, Guru, Business – Which One is Best for You?

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If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across Semrush. As you trawl through their website, it'll make you wonder which (if any) of the Semrush pricing plans are for you?

If this is a question you need answers to, you're in the right place. We're going to break everything down for you here in the article. Let's dive in!

Who is Semrush?

Before we delve into the meat and potatoes of their pricing plans, it's worth quickly mentioning who Semrush is (in case you hadn't heard of them!)

Founded in 2008, Semrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries!

Their mission is to make online competition transparent so all business owners can enjoy equal opportunities. So, Semrush made it their mission to provide entrepreneurs with the tools they need to conduct useful competitor research.

This info they allow businesses to gather is incredible for refining digital marketing campaigns!

Now that we've briefly covered who Semrush is let's dive a little further into what they have to offer…

semrush pricing plans - homepage

The Main Features

The Semrush pricing plan you opt for determines which features you'll get access to. With that in mind, we've listed some of their primary services so you can get a clearer idea of which package best suits your business.

1. Analytics Reports

With Semrush you can get a better insight into your competitors’ digital marketing strategies. It doesn't matter what campaign you're thinking of launching:

  • Display advertising,
  • Organic search,
  • Paid search,
  • Link building,

You can use Semrush's analytics reports to see what keywords your competitors are optimizing their content for. In that same process, you'll get to know who your organic competition is. Plus, you can observe (with greater ease) any changes to the ranking of domain names.

For your convenience, you can collect all Semrush data in one place by creating an elegant PDF report. You can use your own branding to customize the document and jot down any comments, queries, or notes you have about the figures.

Then you can share this data with your team and schedule regular reports. This is amazing for keeping abreast with all the latest competitor research that impacts your brand.

In simple terms, the pricier the bundle you purchase- the more extensive your analytics reports are. Check out the screenshot below to get a better idea of what we mean:

semrush pricing - feature comparison

The rest of the features discussed are included in all of Semrush's price plans:

2. Advertising Research

semrush advertising research

You can reveal your competitors’ advertising strategies (including new rival companies on AdWords and Bing Ads).

By this we mean, you can get to grips with their marketing methods, ad budget, and ad copy. This is fabulous for enhancing your own marketing efforts. This especially true if you want to localize your advertising campaigns. With this software, you can really hone in on local SEO techniques which works wonders for attracting nearby consumers.

3. Display Advertising

If you're into display advertising, use Semrush to see all the top publishers and advertisers. Then analyze your competitors' display ads, and keep track of new publishers. All this info is crucial for refining your display advertising campaigns.

4. Creating Backlinks

As you develop your digital store, you'll want to improve your organic backlinking strategy. You can use Semrush to conduct an in-depth analysis of all your current backlinks.

This is useful for identifying areas that need improving — for example,  the authority of your referring domains, the type of backlinks you have, their geolocations, etc.

Just utilize the search console integration to access all this backlink information. This also reveals any potentially bad backlinks you have, so you can go ahead and remove them.

Then continue keeping your backlink profile clean by conducting regular searches. This is the simplest way of staying on top of things.

5. Keyword Research- Like Never Before

For any online business owner, you need to find the right keywords to optimize your content for. This is crucial for reaping the benefits of a successful SEO and/or PPC campaign.

With relative ease, you can compile an extensive list of long-tail keywords. This kind of keyword is ideal because typically, they're not as competitive to rank for and they usually address a specific consumer need, i.e., the more emotive the keyword, the more likely a customer is to buy from you- even if your prospects are scattered across the globe!

With just a few clicks you can compare both competitive domains and keyword difficulties. This takes any guesswork out of SEO optimization, which saves you a lot of time and money in the long run.

With Semrush you can generate as many as two million keyword ideas and group phrases together. This works wonders for keeping your keyword research organized and easy to use. Then you can export your selected keywords into an Excel document and use this data alongside other Semrush tools.

You can also track your current search engine ranking for any given keyword, discover your local competitors, and target different devices via Semrush's SEO optimizing tools.

6. Conduct an Audit of Your Site

Check your site’s health with Semrush's SEO analysis tool. Once you've pinpointed the problems, you can start fixing them. It's as simple as that.

You can also ensure your website's security by conducting one of their thorough HTTPS checks. This will reveal any possible AMP implementation issues, so you can tackle them quickly to keep your site running as smoothly as possible.

7. Utilize Their Social Media Tracker and Poster

semrush social media toolkit

With Semrush's social media poster and tracker, you can develop a fabulous social media strategy and analyze the results all from one easy-to-read report. You can quickly post and schedule your content for both Facebook and Twitter all from one place- which saves you tons of time and energy.

Use these figures from the reports to analyze which of your content gets the most engagement on social media. Once you have this information, you can begin enhancing your content marketing strategy.

8. Monitor and Refine Your Brand

With a few clicks of the keypad, you can monitor and track your brand's online reputation. Once you know the state of playyou can implement any necessary damage control.

Which of the Semrush Pricing Plans Suits You?

semrush pricing plans

Before you purchase anything, you should note, each one of the Semrush pricing plans includes the following assets:

  • Site Audit
  • On Page SEO Checker
  • Position Tracking
  • Social Media Tracker
  • Social Media Poster
  • Backlink Audit
  • Marketing Calendar
  • Brand Monitoring
  • Post Tracking
  • Content Audit
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Organic Research
  • Keyword Research
  • Keyword Magic Tool
  • Ad Builder
  • Advertising research
  • Display Advertising
  • Backlinks
  • SEO Content Template
  • Sensor
  • Keyword Difficulty
  • Gap Analysis
  • Traffic Overview
  • Lead Generation Tool
  • Topic Research
  • My reports
  • Notes

Here's a list of the pricing bundles in a little more detail:

The Pro Package

Out of all their packages, this is Semrush's cheapest option. It'll set you back $119.95 per month.

It's the ideal solution for freelancers, startups and in-house marketers who have a limited budget.

With the pro package, you can enjoy running SEO, PPC, SMM and content projects with 28 separate tools at your disposal.

This most notably includes access to your competitors’ traffic sources, rankings, social media results, etc.

The Guru Bundle

The next step up is the Guru payment plan. This costs $229.95 per month. It's fantastic for small to medium size business owners and marketing agencies who are experiencing growth.

You can enjoy all the features listed in the pro package, in addition to branded reports, historical data, and extended limits.

The Business Plan

Then you have the business payment plan. This a bit of a leap in price, retailing at; $449.95 per month.

If you're a larger agency or if you boast an extensive web presence, this is the bundle for you.

The business plan incorporates all the guru features in addition to white label reports, API access, and extended limits and sharing options.

If you need a custom solution for your business, you'll need to contact Semrush directly to see what they can offer.

Answers to Your Questions

If you're on the fence about Semrush, you should know all the following:

  • If you take out a Semrush pricing plan, you can downgrade/upgrade at any time- so don't feel confined by your choice.
  • You can cancel your subscription at any point. You're not contracted to any long-term commitments.
  • There's a 7-day money-back guarantee you can take advantage of.
  • There aren't any hidden charges or fees.
  • Semrush accepts all major credit cards including Visa, MasterCard, Discover, American Express

What Are Users Saying About Semrush?

Before settling on any of these SEMrish pricing plans, take a look at what others are saying about this software.

This is what some their users have to say:

‘It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.' Calin H, SEO, Director

‘From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, Semrush is the only tool I need.' Greg D, Business Owner

‘Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools. The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.' Brent R, Business Owner

‘Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.'Steve P, CEO

All in all, these are pretty positive reviews. If you need any of the tools and services listed in this article, this software is a pretty safe bet.

SEMrush Pricing Plans

Are Any of These Semrush Pricing Plans for You?

Do you think any of these Semrush pricing plans would suit your business? If so, please feel free to let us know in the comments box below- we'd love to see what you've opted for!

Alternatively, if you've had an experience using this software, please kickstart the discussion- it's always handy to get another opinion!

Rosie Greaves

Rosie Greaves is a professional content strategist who specializes in all things digital marketing, B2B, and lifestyle. She has over three years of experience crafting high-quality content. Check out her website Blog with Rosie for more information.

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