The Ultimate SEMrush Review – All in One Marketing?

This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks.

At first, we all thought that it would be considerably easy. And it was, but only for a limited period.

SEO was quite straightforward back then. Just a couple of strategically placed keywords, then you throw in some links and boom!

Then everyone started joining the SEO bandwagon as the web grew. And Google started improving its intelligence with each algorithm update.

Today, Google is rolling out algorithm updates once or twice every month.

Of course, we love how intelligent they are making the search process. But, let’s face it. SEO is now more complicated than ever before.

There are now about 200 ranking factors on Google. Plus, the average content length in the first SERP is currently at 1,890 and still growing.

And that’s just a tip of the iceberg. The whole thing keeps getting more difficult as we delve into the intricacies. Consequently, even with a cheat sheet, it’s impossible to keep up with all these elements. And to make it worse, Google is still yet to reveal its entire ranking formula.

Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. One of the most prominent ones, as you probably know by now, is SEMrush.

But, what exactly is making it stand out? And what are its drawbacks?

SEMrush Review: Overview

It would have been impressive a decade or so ago- but today, there’s nothing special about feeding a program with Google ranking factors to power SEO analysis. There are many tools that can do that. In fact, I can name more than ten off the top of my head.

However, SEMrush took a different path. In 2008, the web-based solution was established as a comprehensive web marketing suite.

Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels.

At the top after SEO is paid advertising. The service provides a range of features to help site owners strategize and manage their paid ad structures effectually.

Closely tied to SEO is content marketing, which is also part of SEMrush’s full marketing stack. In addition to being the most critical search engine ranking factor, web content is also considered effective at lead generation and conversion.

Admittedly, these channels would have made SEMrush a fairly solid tool for search engine marketing. But, it doesn’t stop there. There’s more.

SEMrush also goes social by integrating social media marketing.

In a nutshell, we now have SEO, content marketing, and social media marketing in one platform. Can it possibly get more interesting?

Well, it turns out yes. Since marketing is not just about generating prospects but also beating the competition, SEMrush adds a fascinating twist to the suite. It also provides competitor intelligence on multiple marketing aspects to help users get ahead of their rivals.

Sounds good. But, here’s the problem- each of these internet marketing channels is pretty extensive. So, tying everything together is a potentially risky affair. A single error on one component could spread to all other channels, resulting in a terribly flawed marketing process.

On the other hand, a well-structured system could drastically streamline and boost your entire internet marketing framework.

So, let’s find out which is which.

This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks.

Stick around, and I’ll let you in on the latest there is to know about SEMrush.

SEMrush Review: Features

Search Engine Optimization

SEO is a very wide field. No doubt about it. So, I was curious about SEMrush’s approach here.

First off, it provides an organic search function. This is essentially where you go to mine for the best possible keywords in your industry- those specific terms your target market is searching for.

To help you make informed decisions, each individual keyword is further assessed to reveal its corresponding competitive density, CPC, search volume, traffic, and trend.

Most importantly, you get to view other domains that have been capitalizing on the same keywords. Subsequent analysis of their respective weaknesses and strengths should help you plan your counter strategy accordingly.

And speaking of planning, I found the Keyword Magic Tool to be quite handy at that. In addition to establishing the most popular search questions bearing a specific keyword, it points out SERP elements affected by the keywords, analyzes the keyword’s average difficulty, plus helps organize keywords into groups based on subject.

Now, that’s only one part of SEO. And certainly the simplest one for that matter. The rest is usually a bit more technical since it involves elements like hreflang attributes and link building.

So, to simplify things, SEMrush takes a reverse approach through its site audit function. It crawls through your entire site, keenly analyzing individual web pages to identify more than 120 possible technical errors that might affect your search engine standing.

Any problem detected is raised promptly for speedy resolution. And since this can be cumbersome and tricky at times, SEMrush goes ahead to give you helpful resolution pointers.

For optimal efficacy, this is not a one-time operation. SEMrush continues to scan the site on a regular basis, then generates corresponding audit reports for continuous progress tracking.

Then get this. Tracking also extends to SERPs. Through SEMrush’s position tracking function, you’ll be able to keep tabs on your site’s position on both PC and mobile across all Google site versions. Even better, you can weigh this against your rivals’ individual performance records.

Most importantly, however, SEMrush will notify you immediately the site loses or gains ranking positions. Even the slightest change is identified and subsequently escalated promptly.

Paid Advertisement Analysis

By now, you probably know that organic results drive 70-80% of the search traffic. Well and good.

But, there’s still 20-30% of search engine users to worry about. Besides, 65% of the few who are ready to buy end up clicking on paid ads.

Well that sounds quite promising for a relatively simple marketing strategy, right?

Unfortunately, it’s not that straightforward. To effectively capitalize on those ready buyers, you need some level of finesse. And that’s what SEMrush seeks to achieve with its paid ad functionalities.

For starters, you get an ad builder to help you draft catchy advertisements for your products. It combines a dynamic keyword insertion feature and advanced editing tools to create relevant ads.

And to save you time, it scouts around for the most effective rival ads, lifts them as templates, and ultimately allows you to tweak them for your ads.

The whole process is considerably simple and straightforward, I’ve got to admit. Thanks to a clean interface loaded with multiple options, plus a preview feature that comes in handy before publishing.

Then just as the site audit tool which identifies SEO issues, SEMrush also offers the PPC Keyword Tool for your ads. It’s essentially what you use when you realize that your PPC keywords are seemingly forcing your ads to rival each other.

In addition to cross-matching poor keywords to minimize marketing costs, it establishes and eliminates all matching keywords. And for that extra oomph, it also throws invaluable recommendations to polish your keyword choices.

Now, we can’t talk about paid advertising and fail to mention Google’s Product Listing Ads, right?

Well, it turns out SEMrush is not letting your competitors get ahead of you here. At the top, its PLA Research feature helps you identify the top advertising rivals you should be worried about. Then it goes deeper into the details, allowing you to spy on how their ads look like, the corresponding positions, plus keywords used.

Content Marketing

When it comes to content marketing, SEMrush begins with the subject. Its Topic Research feature helps you identify issues your target market is most interested in.

If you suggest a topic, for instance, the system automatically generates relevant info on the subject- including captivating headings to attract readers. And to further refine everything, you can also research on the specific questions your prospects are asking on the topic.

Well, these insights combined with keyword research should be enough to draft an adequately optimized piece for your blog.

However, even after publishing, you still won’t be able to reap the full benefits- until you leverage the best possible distribution channels. So, to facilitate this, SEMrush provides Brand Monitoring.

Through this feature, you’ll be able to identify distribution opportunities based on keyword and brand mentions on various channels. And if you have any doubts about a specific channel, SEMrush also goes ahead to display scores for reviewing its trustworthiness.

That said, you might also need a partner to boost your promotion strategy. SEMrush takes a clever approach here by researching and establishing potential backlinking partners, who are already linking to your rivals.

Social Media Marketing

By now, you’ve probably realized that SEMrush is quite heavy on research in all its marketing channels. And social media is not any different.

The principal tool here is the Social Media Tracker, which is basically used to inform social media marketing strategies. It spies on your competitors to help you identify what they are up to, the type of content they are using to target prospects, their posting frequencies, and the corresponding best practices.

Then, as you’ve possibly guessed, you’ll be able to determine your rivals’ posts with the best engagement levels.

Now, throw in hashtag tracking across Google+, Twitter, and Facebook, and you’ll be on your way to a well-informed social media marketing strategy.

When you have everything ready, you can take advantage of the Social Media Poster to distribute your posts.

But, what exactly does it do?

First off, it unifies all social media channels, allowing you to post simultaneously from a single platform. And since it would be cumbersome to do this repeatedly, SEMrush provides a scheduling feature to organize upcoming posts. You can also introduce several interesting pieces from third-party sources via RSS feed.

And finally, to complete the marketing process, SEMrush employs analytics to track the progress of your social media marketing strategy. You can access the subsequent reports from a user-friendly interface or PDF.

Competitive Intelligence

We’ve already seen how SEMrush spies on your competitor’s keywords, PPC ads, backlinks, content distribution frameworks, and social media accounts.

Now, that sounds fairly good if you ask me. But, there’s more.

SEMrush also delves into your rivals’ traffic details through its Traffic Analytics function. In addition to identifying traffic size by country, it compares different domains based on their individual paid search, social media, link building, and SEO strategies.

Consequently, you can take advantage of this provision to benchmark your site against your competitors- to analyze critical traffic metrics like bounce rate, pages per visit, average site duration, and more.

Then, to help you learn more about your rivals’ ads, SEMrush’s advertising research covers multiple advertising methods. You’ll be able to establish the chief paid search competitors to keep an eye on their principal keywords, ad usage trends, and PPC activities.

SEMrush Review: Pricing

SEMrush’s overall pricing strategy covers different types of users- from small-scale adopters like freelancers to large-scale like enterprises.

That said, only the small scale package, SEMrush Pro, provides a 14-day free trial.  Well, come to think of it, this should be just enough for a standard business to test a wide range of features.

Otherwise, you’re expected to proceed with either:

Pro- $99.95 per month, or $999.40 annually if you choose the yearly prepaid option.

  • 5 scheduled PDF reports
  • Standard features
  • Crawls through 100,000 web pages
  • Tracks up to 500 keywords
  • 5 projects
  • 3,000 daily reports
  • 10,000 results per report

Guru- $199.95 per month, or $1999.40 per year for annually if you choose the yearly prepaid option.

  • Branded PDF reports
  • All Pro features
  • Standard features
  • Historical data
  • 20 scheduled PDF reports
  • Crawls through 300,000 web pages
  • Tracks up to 1500 keywords
  • 50 projects
  • 5,000 daily reports
  • 30,000 results per report

Business- $399.95 per month, or $3999.40 per year for annually if you choose the yearly prepaid option.

  • Product listing ads
  • All Guru features
  • Standard features
  • Historical data
  • Branded PDF reports
  • 50 scheduled PDF reports
  • Crawls through 1,000,000 web pages
  • Tracks up to 5,000 keywords
  • 200 projects
  • 10,000 daily reports
  • 50,000 results per report

Enterprise provides adjustable features to enterprises with large-scale needs, at a negotiable cost.

  • Unlimited site crawling
  • Standard features
  • On-site training
  • Custom keyword databases
  • Custom limits

Who Should Consider Using SEMrush?

Before we conclude it all, it’s only fair to review the primary drawbacks.

First off, it’s pretty evident that SEMrush is not cheap, particularly for small-scale users. However, if we conversely considered the comparative cost of adopting several different tools for each of these functions, SEMrush would seem to be reasonably priced.

While combining all these functions in one package might feel like a great idea overall, you’ve got to admit that it complicates the entire marketing structure. Let’s face it. It takes time to learn all the tricks on SEMrush. Only high-level marketers would be able to grasp everything right off the bat.

Speaking of which, some marketers have raised issues on data inconsistencies. However, this affects only a negligible number of users.

Finally, all in all, SEMrush is suitable for freelancers, agencies, business owners, and enterprises.


Rating: 4.5 - Review by

Davis Porter

Davis Porter is a B2B and B2C ecommerce pundit who’s particularly obsessed with digital selling platforms, online marketing, hosting solutions, web design, cloud tech, plus customer relationship management software. When he’s not testing out various applications, you’ll probably find him building a website, or cheering Arsenal F.C. on.